{"id":4752,"date":"2017-05-22T11:04:25","date_gmt":"2017-05-22T05:34:25","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4752"},"modified":"2017-07-06T22:14:58","modified_gmt":"2017-07-06T16:44:58","slug":"weekly-ppc-news-ad-rank-adwords-io","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-ad-rank-adwords-io\/","title":{"rendered":"Weekly PPC News – Changes to Ad Rank Threshold, Google I\/O 2017 and more"},"content":{"rendered":"

This Week’s PPC News captures the updates made by Google, where they announced new innovations for developers during their I\/O session, new columns added for Quality Score reporting. Other articles include tips to make audience list more effective, Facebook features announced in 2017 so far and more.<\/p>\n

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1.\u00a0Google I\/O: New Ways to Put Customers at the Center of Your Apps and Payments<\/a><\/p>\n

The Google I\/O 2017 introduced new innovations intended to help developers strengthen their customer base with Universal App Campaigns, identify more high valued customers and enable\u00a0users to pay for your services easily and more. You can view the keynote session here<\/a>.<\/p>\n\"user\n

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2.\u00a0Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know<\/a><\/p>\n

Ad Rank determines where your ad will appear in the search results page. Ginny Marvin<\/a> shares the changes introduced in the Ad Rank threshold and what it means to the advertisers.<\/p>\n

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3.\u00a0The Long Game of Pay-Per-Click Advertising<\/a><\/p>\n

Here is listing down the reasons how and why PPC is the best fit for your digital marketing initiatives. The long term benefits seeps in and help you attain the desired ROI, traffic and build awareness.<\/p>\n

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4.\u00a0PPC Audiences: Audience Segmentation<\/a><\/p>\n

Melissa Mackey<\/a> shares her tips for audience segmentation and how each segment should be targeted, what content to be delivered in order to nurture the prospects.<\/p>\n

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5.\u00a0Gain deeper insights with improved Quality Score reporting<\/a><\/p>\n

New status columns for Quality Score has\u00a0been rolled out last week that included viewing historical QD data. This change is set to make you access more details about your quality score.<\/p>\n\"quality\n

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6.\u00a04 Facebook Ad Features You\u2019re Probably Overlooking<\/a><\/p>\n

Andrea Taylor<\/a> shares the Facebook features that are new and are absolutely handy in optimizing campaign execution. More details in this post.<\/p>\n

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7.\u00a0How to check your RLSA configuration<\/a><\/p>\n

Avoid making mistakes during audience list creation process for your RLSA campaigns. Here are the steps to make your audience list set up spillproof.<\/p>\n

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8.\u00a0Latest Google Ad Rank Changes Driving Up Minimum Bids for Non-Brand Keywords \u2013 Brand Minimums Down<\/a><\/p>\n

Here is how the Google Ad Rank changes are impacting the PPC trends. From CPCs trending down for keywords to high bid estimates for non brand keywords, Andy Taylor<\/a> shares the impact.<\/p>\n

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9.\u00a0What to Know About Facebook’s 2017 Ad Updates<\/a><\/p>\n

Facebook witnessed a 71% growth in its ad spend as per the Merkle’s Digital Marketing Report for Q1 2017<\/a>. Sean McGoey<\/a> explores some of the new advertising options introduced by Facebook in 2017 since.<\/p>\n

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10.\u00a07 Social Media Metrics Marketers Should Track<\/a><\/p>\n

Want to track how effective your social media initiatives are? Here are the 7 metrics that will help you gauge the effectiveness and impact of your social media activities.<\/p>\n

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Related Links:<\/strong><\/p>\n