{"id":4794,"date":"2017-05-29T08:38:53","date_gmt":"2017-05-29T03:08:53","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4794"},"modified":"2017-07-06T22:25:47","modified_gmt":"2017-07-06T16:55:47","slug":"weekly-ppc-news-bing-ads-content-network","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-bing-ads-content-network\/","title":{"rendered":"Weekly PPC News- Bing Ads Content Network To Sunset in US, Shopping Campaign Strategies and more"},"content":{"rendered":"

During the Google Marketing Next, Google announced new productivity tools for advertisers, learn about what data is not captured in the paid and organic report, content network to discontinue in the US market as well and more in this week’s PPC News recap.<\/p>\n

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1.\u00a0Making marketing easier with new tools for productivity<\/a><\/p>\n

Here is a roundup of the tools shared during Google Marketing Next, intended to help advertisers optimize their productivity. Have a look.<\/p>\n\"campaign<\/a>\n

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2.\u00a0Introducing Ads Data Hub: Next generation insights and reporting<\/a><\/p>\n

Ads Data Hub gives access to useful information and actionable insights for YouTube and other Google ad platforms (GDN and DoubleClick)<\/p>\n

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3.\u00a0Content Network sunset in the US market.<\/a><\/p>\n

In continuation to the change in 2015 where content ads were deprecated for non-US market, the recent announcement stated June 30th as the day for deprecating content ads and content network in US market.<\/p>\n

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4.\u00a0Google Addresses One of the Flaws in Its Paid & Organic Report, Others Remain<\/a><\/p>\n

Andy Taylor<\/a> discusses how the recently announced paid and organic report is flawed and what critical data it doesn’t include.<\/p>\n\"adwords<\/a>\n

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5.\u00a07 Advanced Google Shopping Strategies<\/a><\/p>\n

With Shopping Ads accounting for 46% clicks, Brad Geddes<\/a> discusses the 7 advanced strategies to optimize your Google Shopping and take it to the next level.<\/p>\n

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6.\u00a0Why AdWords Smart Goals Aren\u2019t So Smart<\/a><\/p>\n

Smart Goals are targeted to those set of users who haven’t enabled conversion tracking data. So are you one of them? Then here are the things you should do and know.<\/p>\n

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7.\u00a0Using the Split Testing Feature in FB Ads<\/a><\/p>\n

About Facebook split testing option, how to set it up for your campaign, what are the benefits and limitations of each individual metric that can be tested, Susan Wenogard<\/a> discusses in this post.<\/p>\n\"facebook<\/a>\n

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8.\u00a0New Quality Score metrics: What matters most, and how to improve your ads<\/a><\/p>\n

A recent announcement laid more emphasis on QS individual components. Kevin Lee discusses how you can leverage from the new metrics and optimize it to improve your QS.<\/p>\n

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9.\u00a0Validation rules for the new dynamic ad group type in Search campaigns<\/a><\/p>\n

This update is for the users who can access the new AdWords interface and want to create Dynamic Search Ads. The validation rules have been modified so make a note of it in your API.<\/p>\n

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10.\u00a04 Useful Features Hidden in the New AdWords Interface<\/a><\/p>\n

Mark Irvine<\/a> shares the 4 AdWords features\u00a0in the new AdWords UI that can make campaign management exciting and act as powerful optimization vehicles.<\/p>\n\"active<\/a>\n

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Related Links:<\/strong><\/p>\n