{"id":4834,"date":"2017-06-01T16:02:40","date_gmt":"2017-06-01T10:32:40","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4834"},"modified":"2017-06-29T09:57:54","modified_gmt":"2017-06-29T04:27:54","slug":"top-ppc-news-may","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/top-ppc-news-may\/","title":{"rendered":"Top PPC News – May 2017"},"content":{"rendered":"

Missed out on top PPC posts published in the month of May? Here’s a quick recap of what was trending. Google Marketing Next\u00a0introduced some new features to optimize campaign productivity, AdWords script to test your experiments, new columns\u00a0introduced to measure quality score metrics and more news covered in this month’s recap of Top PPC News.<\/p>\n

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1.\u00a0Using the Split Testing Feature in FB Ads<\/a><\/p>\n

About Facebook split testing option, how to set it up for your campaign, what are the benefits and limitations of each individual metric that can be tested, Susan Wenogard<\/a> discusses in this post.<\/p>\n\"facebook\n

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2.\u00a0Last call for Standard Text Ads creation support<\/a><\/p>\n

Standard Text Ads will sunset on 31st July this year. To support the transition from Standard to ETAs, Bing Ads has updated its UI to make the conversion easier.<\/p>\n

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3.\u00a0Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know<\/a><\/p>\n

Ad Rank determines where your ad will appear in the search results page. Ginny Marvin<\/a> shares the changes introduced in the Ad Rank threshold and what it means to the advertisers.<\/p>\n

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4.\u00a0Google Addresses One of the Flaws in Its Paid & Organic Report, Others Remain<\/a><\/p>\n

Andy Taylor<\/a> discusses how the recently announced paid and organic report is flawed and what critical data it doesn\u2019t include.<\/p>\n\"adwords\n

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5.\u00a0Change to AdWords Enhanced CPC removes bid cap to account for location & audience<\/a><\/p>\n

Ginny Marvin<\/a> shares a recent update being displayed on accounts which notifies users about removing the bid cap in ECPC and that AdWords will automatically adjusts ECPCs. Know more.<\/p>\n

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6.\u00a0AdWords Script To Track Performance of AdWords Experiments<\/a><\/p>\n

Here is a free AdWords Script to help advertisers track AdWords experiments performance and identify which experiments are\u00a0performing better than the original campaign settings..<\/p>\n

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7.\u00a0Latest Google Ad Rank Changes Driving Up Minimum Bids for Non-Brand Keywords \u2013 Brand Minimums Down<\/a><\/p>\n

Here is how the Google Ad Rank changes are impacting the PPC trends. From CPCs trending down for keywords to high bid estimates for non brand keywords, Andy Taylor<\/a> shares the impact.<\/p>\n

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8.\u00a0What to Know About Facebook\u2019s 2017 Ad Updates<\/a><\/p>\n

Facebook witnessed a 71% growth in its ad spend as per the Merkle\u2019s Digital Marketing Report for Q1 2017<\/a>. Sean McGoey<\/a> explores some of the new advertising options introduced by Facebook in 2017 since.<\/p>\n

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9.\u00a0Gain deeper insights with improved Quality Score reporting<\/a><\/p>\n

New status columns for Quality Score has\u00a0been rolled out last week that included viewing historical QD data. This change is set to make you access more details about your quality score.<\/p>\n\"quality\n

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10.\u00a0Powering ads and analytics innovations with machine learning<\/a><\/p>\n

During Google Marketing Next, Google announced new feature that will help advertisers get answers to how their marketing have been performing. Google Attribution, Productivity Tools<\/a>, Measuring store visits are some of the updates announced.<\/p>\n

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Related Links:<\/strong><\/p>\n