{"id":4853,"date":"2017-06-05T10:49:29","date_gmt":"2017-06-05T05:19:29","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4853"},"modified":"2017-06-29T09:58:52","modified_gmt":"2017-06-29T04:28:52","slug":"weekly-ppc-news-maximize-conversions-smart-bidding-strategy","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-maximize-conversions-smart-bidding-strategy\/","title":{"rendered":"Weekly PPC News – Maximize Conversions Smart Bidding Strategy, Crack Facebook B2B Code and more"},"content":{"rendered":"

Understand the impact of bidding as per device type, how keywords will work alongside audience targeting as important targeting options, working up the ladder with Similar Audiences and more covered in this Week’s PPC News recap.<\/p>\n

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Here are the top 10 posts from last week.<\/p>\n

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1.\u00a0Maximize conversions with Smart Bidding<\/a><\/p>\n

Maximize Conversions, a new Smart Bidding strategy was launched by Google to help advertisers get you more conversions within the specified budget.<\/p>\n\"smart<\/a>\n

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2.\u00a0Facebook\u2019s Audience Network Analysis<\/a><\/p>\n

Ahmed Ali<\/a> discusses the performance of Facebook’s Audience Network, how the GA and Facebook ad showed discrepancy in data, what is the reason for that and what to do about it.<\/p>\n

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3.\u00a0PPC Bid Automation: A Must In 2017<\/a><\/p>\n

Manual bid management is a thing of the past with the onset\u00a0of Bid Management tools, AdWords scripts and bid automation rules. Melissa Mackey<\/a> explores these options while leaving it open ended whether to use \u00a0manual or automated bid management.<\/p>\n

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4.\u00a0Are Your AdWords Campaigns Taking Advantage of Separate Desktop and Tablet Bids?<\/a><\/p>\n

How advertisers are making use of the option to set desktop and tablet bids separately? Andy Taylor<\/a> discusses whether advertisers are opting for this controlled bidding option and shares data of how they must use it to benefit in long run.<\/p>\n\"growing<\/a>\n

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5.\u00a0Three strategies for cracking the B2B code on Facebook<\/a><\/p>\n

Here are some useful strategies that can help improve your B2B marketing activities in Facebook a success. Test these strategies to see which one works best for your B2B company.<\/p>\n

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6.\u00a0No, Paid Search Audiences Won\u2019t Replace Keywords<\/a><\/p>\n

Kirk Williams<\/a> on how keywords is still an essential targeting tool and that audience targeting cannot replace this form of targeting. Here is more insight into it.<\/p>\n

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7.\u00a0Use Similar Audiences For Search To Tap The Upper Funnel<\/a><\/p>\n

Learning shared from using the Similar Audiences to work your way in tapping the upper funnel keywords (what these mean is\u00a0discussed in this post) and the results they drive.<\/p>\n\"similar<\/a>\n

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8.\u00a04 New Features for AdWords Ecommerce Advertisers<\/a><\/p>\n

Robert Brady<\/a> lists down those changes announced during Google Marketing Next that are crucial for eCommerce advertisers.<\/p>\n

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9.\u00a0New Promotion Extension in AdWords Drives Super-High CTR [Coming Soon]<\/a><\/p>\n

Currently in beta stage, Promotion Extensions are available to\u00a0AdWords accounts that are on the new UI. Here are some stats to show how promotion extensions have been performing, how to set it up and more. Mark Irvine<\/a> discusses it in this post.<\/p>\n

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10.\u00a0Clever Customising \u2013 Using Custom Labels For Your Shopping Campaign Structure<\/a><\/p>\n

Best practice for structuring your shopping campaign by using the custom labels to create an alternative campaign structure. Here are the inputs form the test done following this practice.<\/p>\n

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Related Links:<\/strong><\/p>\n