{"id":4901,"date":"2017-06-12T15:28:11","date_gmt":"2017-06-12T09:58:11","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4901"},"modified":"2017-06-29T09:58:52","modified_gmt":"2017-06-29T04:28:52","slug":"weekly-ppc-news-stages-ppc-account-restructuring","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-stages-ppc-account-restructuring\/","title":{"rendered":"Weekly PPC News – Stages of PPC Account Restructuring, Updated Expanded Text Ads Tool and more"},"content":{"rendered":"

Google AdWords updated its targeting by removing the option to target universities and airports, learn about the 5 stages that your PPC account progresses to, study the analysis drawn from a study conducted on 612 AdWords ads to determine the constituents of creating a good ad. All this and more in this Week’s PPC News.<\/p>\n

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1.\u00a0Google Quietly Shutters AdWords Targeting for Airports and Universities<\/a><\/p>\n

Google has eliminated the option to target universities and airports, most likely because of its limited usage. Andy Taylor<\/a> suggests ways to targeting them if you wish to cater to these audiences.<\/p>\n

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2.\u00a0The AdWords 2017 roadmap is loaded with artificial intelligence<\/a><\/p>\n

Frederick Vallayes<\/a> shares key insights on the features such as Custom in-market audience, life event targeting, data driven attribution modelling introduced during Google Marketing Next.<\/p>\n

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3.\u00a0Is It Time to Invest in PPC for Your Content<\/a><\/p>\n

PPC can act as a important tool to scale up your content marketing. Aaron Agius<\/a> discusses the tips and steps\u00a0to make your content marketing using PPC a success.<\/p>\n

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4.\u00a0We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]<\/a><\/p>\n

Allen Finn<\/a> shares the 9 things learnt during an analysis that tested some of the best ads from AdWords in the past year. Here is how an ad using the tactics observed will look like. Know in detail from this post.<\/p>\n\"ideal<\/a>\n

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5.\u00a06 Adwords Tips to Maximize Your Campaigns for 2017<\/a><\/p>\n

AdWords analysts share their top tips that could help advertisers generate results driven campaigns. Here is a look into what their team has to share.<\/p>\n

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6.\u00a0RLSA: Ultimate 11-Point Guide To Bring Back Conversions<\/a><\/p>\n

Richard Uruchurtu<\/a> shares an elaborate guide on setting up and using RLSA to drive back customers to advertiser’s business and generate conversions.<\/p>\n

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7.\u00a0The 5 Stages of PPC Account Restructuring<\/a><\/p>\n

Discussed here are the 5 stages that your PPC account enters into. William Larcom<\/a> discusses what leads to each of these stage and the things to address while your PPC account in\u00a0a particular stage.<\/p>\n

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8.\u00a0Quora Ads: How to Create Your First Campaign<\/a><\/p>\n

JD Prater<\/a> shares this step-by-step guide to create ads on Quora. From creating your Quora account to the steps for setting up your first campaign, here is all you need to know.<\/p>\n\"ad<\/a>\n

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9.\u00a0[Product Update] Expanded Text Ads Preview Tool Upgraded<\/a><\/p>\n

The new Expanded Text Ad Preview Tool includes adding sitelink description to your sitelink extensions, message extension, updated call display and the new ad label.<\/p>\n

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10.\u00a0Facebook Lead Ads: Part One \u2013 Setting Up Your Campaign<\/a><\/p>\n

Susan Wenogard<\/a> discusses about Facebook Lead Ads and the things you need to know about them before setting them up.<\/p>\n

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