{"id":4909,"date":"2017-06-14T16:36:50","date_gmt":"2017-06-14T11:06:50","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=4909"},"modified":"2021-07-14T17:55:24","modified_gmt":"2021-07-14T12:25:24","slug":"broad-match-modifier-examples","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/broad-match-modifier-examples\/","title":{"rendered":"Broad Match Modifier Examples"},"content":{"rendered":"

[Update as of 14th July 2021] \u2013 Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here<\/a>.<\/em><\/p>\n

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Broad Match Modifier match type is a bridge that fills the gap between Broad match type and Phrase match type, where the former is less controlled and the latter is more.<\/p>\n

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Since its launch in the year 2010, Broad Match Modifier<\/a> match type has successfully been implemented by advertisers who wish to gather relevant traffic from their campaigns.<\/p>\n

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What is Broad Match Modifier?<\/h4>\n

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Broad Match Modifier by its course of action shows ads if the keywords are present in the search query in the exact or close variant form. These keywords are highlighted with a + sign to demarcate that the keyword needs to necessarily be part of the search query. You ads will also show for any close variant of the keyword but not the synonym.<\/p>\n

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Let’s dwell on it with a few examples:<\/p>\n

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Keyword: sling +bags<\/strong><\/p>\n

For the above keyword, the + sign before sling and bags denotes that the keyword must be present in the search query, irrespective of whether the word women is a part of the query or not. So your ad will end up getting displayed for the following cases:<\/p>\n\"bags<\/a>\n

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Keyword: +sling +bags<\/strong><\/p>\n

As of now, in this case, both the keywords have a + sign before them then the search query with both these keywords will trigger your ad. The scenario changes in this case and you end up showing your ads for the following set of search queries:<\/p>\n\"sling<\/a>\n

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Let’s ascertain how to find which keywords to add as broad match modifier<\/h2>\n

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For instance, you want to capture traffic for the following search terms:<\/p>\n