{"id":5015,"date":"2017-06-26T15:23:13","date_gmt":"2017-06-26T09:53:13","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5015"},"modified":"2017-06-29T09:58:52","modified_gmt":"2017-06-29T04:28:52","slug":"weekly-ppc-news-maximize-conversions-bidding","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-maximize-conversions-bidding\/","title":{"rendered":"Weekly PPC News -About Maximize Conversion Bidding Strategy, Using Quality Score Historical Data and more"},"content":{"rendered":"

Bing Ads Editor updated with improved advertiser experience, know which settings to re-evaluate for your remarketing campaign, how the exact match close variant change has impacted the PPC space and more in this week’s PPC News recap<\/p>\n

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1.\u00a0Bing Ads Editor: Bulk-edit campaigns and ad groups with multi-select, device targeting improvements, and more<\/a><\/p>\n

Bing Ads made improvement in how advertisers manage their campaigns in Bing Ads Editor. More control made for device targeting, radius targeting enhancements, selecting multiple campaigns for editing and more updates made.<\/p>\n\"bing<\/a>\n

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2.\u00a0PPC Data Analysis and PPC Goals<\/a><\/p>\n

Melissa Mackey shares insights from the recent PPCchat session which discussed about data analysis in PPC. Know how important this task is in order to answer the nitty-gritties.<\/p>\n

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3.\u00a0Custom Columns in AdWords: Tips and Tricks<\/a><\/p>\n

Custom column helps you add metrics to your reporting and keep a track of it in order to determine your campaign performance. Nick Eppinger<\/a> shares some ideas to get you started.<\/p>\n

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4.\u00a0What We Learned From Spending $100k On Facebook Ads<\/a><\/p>\n

Here are learning extracted from a client who invested $100k on Facebook Ads, how they pulled it off and what was the process that helped optimally utilize the budget. Jonathan Taylor<\/a> shares this case study in this post.<\/p>\n

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5.\u00a0Early performance results from Google\u2019s update to close variants<\/a><\/p>\n

Following the exact match announcement made earlier this year, Andy Taylor<\/a> shares the data to throw light on how the change impacted paid search performance.<\/p>\n

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6.\u00a04 CUSTOM AFFINITY AUDIENCES TO TRY FOR DISPLAY ADVERTISING<\/a><\/p>\n

Want to expand your display ad’s targeting? Joe Martinez<\/a> shares the 4 types of custom audiences you can opt to reach out to relevant audience.<\/p>\n

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7.\u00a0Settings to Re-Evaluate When Your AdWords Remarketing Campaign Stops Performing<\/a><\/p>\n

Witnessing a downturn in your remarkeitng campaign performance? Andrea Taylor<\/a> shares the settings that you might want to have a look at.<\/p>\n

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8.\u00a0GOOGLE RELEASES NEW MAXIMIZE CONVERSIONS SMART BIDDING STRATEGY<\/a><\/p>\n

Here is a peek into the new automated bidding strategy released that automatically sets bids for each auction to get the maximum conversions, hence called Maximum Conversions.\u00a0Tanner Schroeder<\/a> discusses it in this post.<\/p>\n\"maximize<\/a>\n

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9.\u00a0How to Create Relevant PPC Ads with Quality Score<\/a><\/p>\n

Lisa Raehsler<\/a> discusses how quality score’s historical data can give substantial insights about improvements that can be made to quality score components. More details here.<\/p>\n

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