{"id":5062,"date":"2017-07-01T10:17:26","date_gmt":"2017-07-01T04:47:26","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5062"},"modified":"2017-06-30T22:21:35","modified_gmt":"2017-06-30T16:51:35","slug":"top-ppc-news-june-2017","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/top-ppc-news-june-2017\/","title":{"rendered":"Top PPC Posts- June 2017"},"content":{"rendered":"

Missed out on top PPC posts published in the month of June? Here’s a quick recap of what was trending. Desktop bid adjustment updated in Bing Ads, Maximize Conversions (a new smart bidding strategy) launched by AdWords and more news covered in this month’s recap of Top PPC News.<\/p>\n

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1.\u00a0Bing Ads Editor: Bulk-edit campaigns and ad groups with multi-select, device targeting improvements, and more<\/a><\/p>\n

Bing Ads made improvement in how advertisers manage their campaigns in Bing Ads Editor. More control made for device targeting, radius targeting enhancements, selecting multiple campaigns for editing and more updates made.<\/p>\n\"bing\n

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2.\u00a0Assessing the Impact of Google\u2019s May Ad Rank Changes<\/a><\/p>\n

Andy Taylor<\/a>\u00a0explores how Google\u2019s announcement of changes in calculating ad rank has impacted bid estimates for brand and non -brand keywords.<\/p>\n

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3.\u00a0No, Paid Search Audiences Won\u2019t Replace Keywords<\/a><\/p>\n

Kirk Williams<\/a>\u00a0on how keywords is still an essential targeting tool and that audience targeting cannot replace this form of targeting. Here is more insight into it.<\/p>\n

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4.\u00a0Expanded Device Targeting: Desktop Bid Adjustment update<\/a><\/p>\n

Bing Ads updated their Desktop bid adjustment which can be completely set to -100% now in syn with other device types.<\/p>\n\"desktop\n

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5.\u00a0New In-Market and Custom Audiences Targeting features help advertisers target and reach their best customers<\/a><\/p>\n

With in-market audiences and custom audiences announced for pilot stage, Bing Ads want to help its advertisers connect with their ideal audience.<\/p>\n

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6.\u00a0Are Your AdWords Campaigns Taking Advantage of Separate Desktop and Tablet Bids?<\/a><\/p>\n

How advertisers are making use of the option to set desktop and tablet bids separately?\u00a0Andy Taylor<\/a>\u00a0discusses whether advertisers are opting for this controlled bidding option and shares data of how they must use it to benefit in long run.<\/p>\n

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7.\u00a0Maximize conversions with Smart Bidding<\/a><\/p>\n

Maximize Conversions, a new Smart Bidding strategy was launched by Google to help advertisers get you more conversions within the specified budget.<\/p>\n\"smart\n

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8.\u00a0Early performance results from Google\u2019s update to close variants<\/a><\/p>\n

Following the exact match announcement made earlier this year,\u00a0Andy Taylor<\/a>\u00a0shares the data to throw light on how the change impacted paid search performance.<\/p>\n

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9.\u00a0We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]<\/a><\/p>\n

Allen Finn<\/a>\u00a0shares the 9 things learnt during an analysis that tested some of the best ads from AdWords in the past year. Here is how an ad using the tactics observed will look like. Know in detail from this post.<\/p>\n

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10.\u00a04 New Features for AdWords Ecommerce Advertisers<\/a><\/p>\n

Robert Brady<\/a>\u00a0lists down those changes announced during Google Marketing Next that are crucial for eCommerce advertisers.<\/p>\n

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Related Links:<\/strong><\/p>\n