{"id":5065,"date":"2017-07-03T11:10:48","date_gmt":"2017-07-03T05:40:48","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5065"},"modified":"2017-07-03T21:31:55","modified_gmt":"2017-07-03T16:01:55","slug":"weekly-ppc-news-bing-ads-share-0f-voice-adwords-editor12","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-bing-ads-share-0f-voice-adwords-editor12\/","title":{"rendered":"Weekly PPC News – New AdWords Editor 12 Released, Bing Ads Share of Voice Metrics and more"},"content":{"rendered":"

This week’s PPC News roundup covers the updates made in the new AdWords Editor, Facebook ad hacks, Bing Ads’s Share of Voice metrics added to other competitive metrics, Roundup of ppc sessions from SMX Advanced 2017 and more.<\/p>\n

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1.\u00a0AdWords Editor 12 offers a fresh look and new features to help simplify your workflow<\/a><\/p>\n

New version of AdWords Editor is improved for faster download and is updated with new features such as custom rules, maximize conversions bidding strategy and more.<\/p>\n\"custom<\/a>\n

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2.\u00a0Interview: Managing PPC Seasonality with Machine Learning<\/a><\/p>\n

Team from\u00a0Acquisio discusses about seasonality in PPC advertising, how paid accounts are affected by it, preparing for seasonal fluctuations and tips to manage season campaigns manually.\u00a0Chandal Nolasco Da<\/a> Silva shares the details.<\/p>\n

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3.\u00a0Facebook Ads: 6 Hacks to Boost Conversions<\/a><\/p>\n

Ashley Ward<\/a> shares the 6 ad creative hacks designed to improve your ad’s creative and discusses the many ways you can make your ad attractive and compelling.<\/p>\n

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4.\u00a0See how you stack up with inline competitive metrics<\/a><\/p>\n

Bing Ads has updated its performance metrics with the addition of ‘Share of Voice’ metrics to help ascertain the effectiveness of your ads.<\/p>\n\"share<\/a>\n

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5.\u00a0Target Profitable Customers with Facebook Value-based Lookalike Audiences<\/a><\/p>\n

Facebook upgraded its Lookalike Audience with lifetime value feature. Tara Johnson<\/a> takes you through how to create create value-based lookalike audience and how to leverage this feature for results.<\/p>\n

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6.\u00a0Use the Buying Funnel to Grow Digital Marketing Revenue<\/a><\/p>\n

A look into the digital marketing strategies to put into place in order to attain the objective of reaching out to new customers at the right stage of buying cycle. Learn more.<\/p>\n

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7.\u00a0Easy Ways to Eliminate Wasted Ad Spend<\/a><\/p>\n

With a limited paid search budget, you would want to spend each penny wisely. Joe Martinez<\/a> discusses the areas to look at to eliminate wasted ad spend and save money.<\/p>\n\"review<\/a>\n

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8.\u00a0SMX Advanced: A paid search roundup<\/a><\/p>\n

Andreas Reiffen<\/a> shares the roundup of the SMX Advanced 2017’s top sessions that will intrigue the advertises to try them out immediately.<\/p>\n

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9.\u00a0Metrics Release: New Ways to Better Understand Interactions<\/a><\/p>\n

Facebook has released a series of metrics that help advertisers track interactions with their ads or their Facebook page.<\/p>\n

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Related Links:<\/strong><\/p>\n