{"id":5219,"date":"2017-07-10T14:53:08","date_gmt":"2017-07-10T09:23:08","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5219"},"modified":"2017-07-19T23:06:59","modified_gmt":"2017-07-19T17:36:59","slug":"weekly-ppc-news-new-bing-ads-keyword-planner-adsense-native-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-new-bing-ads-keyword-planner-adsense-native-ads\/","title":{"rendered":"Weekly PPC News – New Bing Ads Keyword Planner, AdSense Native Ads and more"},"content":{"rendered":"

This week’s PPC News\u00a0roundup accounts the sunsetting of Bing Ads campaign planner, script to simplify your AdWords reporting,\u00a0creating actionable reports, how to stay creative while creating your text ads, biggest trends in PPC in 2017 and more.<\/p>\n

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1.\u00a0Campaign Planner to sunset July 26, try our Keyword Planner<\/a><\/p>\n

Bing Ads has announced that Campaign Planner will no longer be available from July 26th and the launch of new Keyword Planner to help advertisers with deeper keyword insights.<\/p>\n\"bing<\/a>\n

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2.\u00a0Expanding Your AdWords Account With The Google Display Network<\/a><\/p>\n

Melissa Mackey<\/a> explores the targeting options available for GDN and how to optimally use it to expand your ad’s reach.<\/p>\n

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3.\u00a0GETTING TO THE POINT – HOW TO CREATE ACTIONABLE PPC REPORTS<\/a><\/p>\n

Why have a report that covers all metrics when you can declutter and show more reasonable insights with metrics that matter to your business. Rachael Law<\/a> elaborates on this time-saving mechanism.<\/p>\n

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4.\u00a0The biggest trends & changes in PPC so far in 2017<\/a><\/p>\n

Ginny Marvin<\/a> recaps some of the changes, announcements and ppc trends that the year 2017 has witnessed from the start.<\/p>\n\"dynamic<\/a>\n

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5.\u00a0A MASTER CHECKLIST TO KEEP YOUR PPC RUNNING SMOOTHLY DURING A SITE RELAUNCH<\/a><\/p>\n

During a site relaunch, what are the things or the features that will ensure your ads run smoothly without disrupting the flow.<\/p>\n

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6.\u00a0Calculating Bid Adjustments: How to Set More Specific Bids In AdWords<\/a><\/p>\n

Here is all that you wanted to know about bid adjustments, how to set them up, how much bid modifier to set, using multiple bid adjustments and other effective means to decide specific ids for your campaign.<\/p>\n

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7.\u00a0What to Do When You\u2019re Stuck in a PPC Text Ad Rut<\/a><\/p>\n

Going through a creative block while writing your text ads. Kristin Palmer<\/a> shares some of the ideas that can help your creative juices flowing.<\/p>\n\"evaluate<\/a>\n

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8.\u00a0This script automates adding any AdWords data to a Google spreadsheet<\/a><\/p>\n

To simplify AdWords reporting for advertises, Frederick Vallaeys<\/a> shares a useful script that will help pull out your AdWords data to a spreadsheet.<\/p>\n

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9.\u00a0Introducing AdSense Native ads<\/a><\/p>\n

AdSense native ads was released the last week, to help publishers optimize user experience for their visitors. It is easy to use and available in compatible sizes.<\/p>\n

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10.\u00a0Google is Testing a New Design for Mobile Search Results<\/a><\/p>\n

A sneak peek into google’s new design tests for paid and organic search results on mobile device. Matt Southern<\/a> shares the findings.<\/p>\n

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Related Links:<\/strong><\/p>\n