{"id":5229,"date":"2017-07-17T11:07:05","date_gmt":"2017-07-17T05:37:05","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5229"},"modified":"2017-07-19T23:06:48","modified_gmt":"2017-07-19T17:36:48","slug":"remarket-youtube-viewers","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/remarket-youtube-viewers\/","title":{"rendered":"Weekly PPC News – Remarket To YouTube Viewers, Script To Find Duplicate Ads and more"},"content":{"rendered":"

Now you can create remarketing Lists of YouTube views and channel interactions, learn about\u00a0keyword based pathway, get the AdWords Script to identify duplicate ad messaging in your account, learn about the metrics to measure AdWords performance and more in this Week’s PPC News recap.<\/p>\n

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1.\u00a07 features you\u2019ll only find in the new AdWords interface<\/a><\/p>\n

Here a quick sneak peek into the new features to look forward to and what’s available currently in the new AdWords UI. Ginny Marvin<\/a> gives a rundown.<\/p>\n\"household<\/a>\n

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2.\u00a0Sophisticated Marketers Talk About Their Audience Targeting Strategies<\/a><\/p>\n

Sean Callahan<\/a> discusses with other marketers how they used LinkedIn as a solution for their brand marketing activities and the targeting strategies that contributed in achieving their marketing objective.<\/p>\n

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3.\u00a0Using Your Landing Page Copywriting Skills<\/a><\/p>\n

Kate Wilcox<\/a> shares how to establish a relationship between your PPC ads and your landing page and ensure that the relevancy stays intact.<\/p>\n

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4.\u00a0Remarket to your YouTube video viewers on\u00a0Google.com<\/a><\/p>\n

Google recently announced that advertisers can now use YouTube views and channel interactions to create remarketing lists for their search campaigns. Here is more about this.<\/p>\n\"video<\/a>\n

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5.\u00a0Improve Your Facebook Ads Performance with Insights from Facebook Analytics<\/a><\/p>\n

How Facebook Analytics can give you valuable insights that help identify opportunities, understand your audience and upgrade your marketing goals using the findings to optimize your Facebook ads.<\/p>\n

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6.\u00a0How “Message Match” Can Lift Conversion Rates by 212.74% [Case Study]<\/a><\/p>\n

Brad Smith<\/a> shares some insightful data on increasing your conversion rate and decreasing cost per conversion while staying relevant in context.<\/p>\n\"single<\/a>\n

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7.\u00a0Attack of the clones: Here\u2019s a script to fight duplicated ads<\/a><\/p>\n

Daniel Gilbert shares a useful script that can help you find duplicate ads in a large account and also identifies which ad was performing which is given a ‘keep’ label while the duplicate is given the ‘pause’ label.<\/p>\n

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8.\u00a0What 2 Big Changes to Google AdWords Mean for PPC Marketers<\/a><\/p>\n

Here are the benefits that you can reap out from some of the new\u00a0and ongoing changes announced in AdWords.\u00a0Chaitanya Chandrasekar<\/a> explores it in this post.<\/p>\n

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9.\u00a0Ad copy hack for your AdWords pathways<\/a><\/p>\n

Boosting up your Quality Score by inserting keywords into the pathways of your ad copy. Jason Puckett<\/a> discusses how to do it and how this can improve your ad relevancy.<\/p>\n\"keyword<\/a>\n

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10.\u00a0How to Measure Performance in Google AdWords<\/a><\/p>\n

Grey Doyle<\/a> in this posts, take us through the metrics that can help you measure your advertising campaign’s and take insights from the metrics to\u00a0build a successful campaign.<\/p>\n

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Related Links:<\/strong><\/p>\n