![\"brand](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/07\/brand-safety.jpg\")
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As per IAB <\/a>(Internet Advertising Bureau) brand safety is to ensure that your brand doesn’t advertise on inappropriate websites and along content deemed as ‘Toxic’. Primarily this applies to Display Ads, which is more prone to getting placed on websites that can tarnish the brand’s image. However, recently Google raised the bar<\/a> of their ad policies for YouTube as well when\u00a0Google came under fire after advertisers pulled out from their platform<\/a>.<\/p>\n <\/p>\n Toxic content<\/a>\u00a0are the terms that fall under the following categories:<\/p>\n <\/p>\n What are the measures to ensure Brand Safety<\/strong><\/p>\n <\/p>\n 1. Creating list of whitelisted and blacklisted websites<\/strong><\/p>\n Identifying the websites that are offensive in nature while simultaneously shortlisting the sites where you would want to place your ads. The blacklisted websites can be excluded from the targeting so that your ad doesn’t get placed there.<\/p>\n <\/p>\n 2. Excluding Toxic content<\/strong><\/p>\n It is a wiser option to exclude your ad from getting triggered for toxic content or get placed at sites that holds content that fall under the toxic content categories. You can exclude your ad from showing or getting placed alongside inappropriate content with the help of Negative Keywords.<\/p>\n <\/p>\n <\/p>\n Brand Safety in Search Campaigns<\/strong><\/p>\n <\/p>\n Controlling the ad placement in Display Campaign is crucial as the network of websites or the content alongside where your ad shows is huge. One may think that Search Campaign in such a scenario is less prone to brand safety hazards. But for search campaigns too you would not want your ad to appear for illegitimate content that come under the Toxic Content categories described above.<\/p>\n <\/p>\n A brad safe search campaign can be created by:<\/p>\n <\/p>\n To begin with, lets give you an overview of some of the inappropriate terms that can be added as negative keywords:<\/p>\n <\/p>\n To identify more terms that you would want to block, you can refer to either of these Google Sites for more insights:<\/p>\n <\/p>\n You can also signup for our Negative Keywords Tool<\/a> that analyzes the search terms from your account and suggests keywords inappropriate or irrelevant for your business. Now, this tool is\u00a0Free<\/strong>\u00a0for accounts with ad spend less than\u00a0$10,000<\/strong>\u00a0per month. Save 10-20% of your search ad spend for free.<\/em><\/p>\n <\/p>\n Note:\u00a0Brand Safety is a crucial task to undertake. Your brand’s reputation can be at stake as a result of what content it is being linked to. So, safeguard your brand and ensure to follow the brand safety guidelines to build a positive brand reputation.<\/em><\/p>\n <\/p>\n Related Links:<\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" We have been discussing about the evolving digital space which offers opportunities to connect with a wide spectrum of audience. But with this evolution comes a downside, which is the risk of losing brand authenticity by getting positioned alongside offensive content or showing your ad on brand-unsafe inventory.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-5236","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=5236"}],"version-history":[{"count":17,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5236\/revisions"}],"predecessor-version":[{"id":11510,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5236\/revisions\/11510"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=5236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=5236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=5236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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