To help advertisers with the back to school season, Bing Ads has released some new features such as the Bid Landscape Tool, Diagnostic report in Merchant Center and other handy tips.<\/p>\n <\/p>\n 2.\u00a0Ramp up your calls with call bid adjustments<\/a><\/p>\n An extension to bid adjustments was made the last week, with the release of call bid adjustments that lets advertisers control when they wish to show the call option with their search ad.<\/p>\n <\/p>\n 3.\u00a0Introducing LinkedIn Website Demographics: Understand the Professional Audiences Visiting Your Website<\/a><\/p>\n With the new Website Demographics, you can understand your audience better as it gives insight into what professional background they are coming from.<\/p>\n <\/p>\n 4.\u00a0The Pain-Free Way to Move from PPC to Facebook Ads<\/a><\/p>\n Planning to migrate from PPC to Facebook Ads? Susan Wenogard<\/a> shares the common mistakes to avoid making while undergoing the transition.<\/p>\n <\/p>\n 5.\u00a0Google Testing Price Slashes in Shopping<\/a><\/p>\n Similar to price drop alerts, Google is testing a new variation to display that a product is discounted by slashing out the original prices alongside the discounted price of the product. More details here.<\/p>\n <\/p>\n 6.\u00a0Why Single Keyword Ad Groups (SKAG) Reign Supreme<\/a><\/p>\n Erin Higgins<\/a> discusses about SKAG’s, benefits of using them, creating your SKAG and how it contributes in optimizing performance.<\/p>\n <\/p>\n 7.\u00a0Get Your Time Back: Leverage Automated Bidding Strategies<\/a><\/p>\n Here is all insight that you need about Automated Bidding Strategy across Facebook, Bing and Google. Learn about using it optimally to impact your campaign performance.<\/p>\n <\/p>\n 8.\u00a0Google testing list format for AdWords enhanced sitelinks<\/a><\/p>\n Ginny Marvin<\/a> updates about a new test by Google, where they are testing a different and smaller font size version of enhanced sitelinks.<\/p>\n <\/p>\n 9.\u00a015 PPC TIPS TO FUEL YOUR GOOGLE ADWORDS CAMPAIGN PERFORMANCE<\/a><\/p>\n Want to achieve your desired PPC results? Chaitany Patel<\/a> shares the 15 tips that can help you achieve that objective. From what bidding strategy to opt for to when to show your ad, make use of all these tips.<\/p>\n <\/p>\n![\"bid](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/07\/bid-landscape-tool-bing-ads.jpg\")
<\/a>\n![\"funnel](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/07\/funnel-strategy-facebook-transition.png\")
<\/a>\n![\"facebook](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/07\/facebook-automated-bidding.png\")
<\/a>\n
10.\u00a0FACEBOOK ADS MANAGER FOR EXCEL: WHAT IT IS AND WHY YOU SHOULD BE USING IT<\/a><\/p>\n
Lindsey Wallem<\/a> explores Facebook Ads Manager for Excel and shares how and why it must be used by advertisers.<\/p>\n<\/div>\n
<\/p>\n
Related Links:<\/strong><\/p>\n<\/div>\n<\/div>\n
\n- Using Target CPA Smart Bidding Strategy To Support Lead Generation<\/a><\/li>\n
- Why You Should Use Single Ad Keywords per Ad Group?<\/a><\/li>\n
- How To Set Bid Adjustments in AdWords –\u00a0Location, Device & Ad Scheduling<\/a><\/li>\n
- <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
This week’s PPC News captures the announcement about the new call bid adjustments, transitioning from PPC to Facebook ads, the importance of SKAGs, automated bidding strategy in Bing Ads, Facebook and AdWords and more.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-5291","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=5291"}],"version-history":[{"count":3,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5291\/revisions"}],"predecessor-version":[{"id":5301,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5291\/revisions\/5301"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=5291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=5291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=5291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}