{"id":5300,"date":"2017-08-02T11:30:41","date_gmt":"2017-08-02T06:00:41","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5300"},"modified":"2017-08-02T11:30:41","modified_gmt":"2017-08-02T06:00:41","slug":"top-ppc-news-july-2017","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/top-ppc-news-july-2017\/","title":{"rendered":"Top PPC Posts – July 2017"},"content":{"rendered":"

Missed out on top PPC posts published in the month of July? Here’s a quick recap of what was trending. AdWords call bid adjustments announced, remarketing to YouTube viewers, Bing Ads campaign planner to be replaced with Keyword Planner, LinkedIn Website Demographics released to understand your audience and more news covered in this month’s recap of Top PPC News.<\/p>\n

 <\/p>\n

<\/p>\n

 <\/p>\n

1.\u00a0Ramp up your calls with call bid adjustments<\/a><\/p>\n

An extension to bid adjustments was made the last week, with the release of call bid adjustments that lets advertisers control when they wish to show the call option with their search ad.<\/p>\n

 <\/p>\n

 <\/p>\n

2.\u00a0Campaign Planner to sunset July 26, try our Keyword Planner<\/a><\/p>\n

Bing Ads has announced that Campaign Planner will no longer be available from July 26th and the launch of new Keyword Planner to help advertisers with deeper keyword insights.<\/p>\n\"bing\n

 <\/p>\n

3.\u00a0Introducing LinkedIn Website Demographics: Understand the Professional Audiences Visiting Your Website<\/a><\/p>\n

With the new Website Demographics, you can understand your audience better as it gives insight into what professional background they are coming from.<\/p>\n

 <\/p>\n

4.\u00a0Introducing AdSense Native ads<\/a><\/p>\n

AdSense native ads was released the last week, to help publishers optimize user experience for their visitors. It is easy to use and available in compatible sizes.<\/p>\n

 <\/p>\n

5.\u00a0New Analytics Features to Help You Understand and Improve Your LinkedIn Campaigns<\/a><\/p>\n

LinkedIn announced new features that lets advertisers translate how their campaigns are performing and gain insights to optimize their performance.<\/p>\n\"expanded\n

 <\/p>\n

6.\u00a029 AdWords Quality Score Factors \u2013 Facts, Myths, and Quick Fixes<\/a><\/p>\n

Johnathan Dane<\/a>\u00a0discusses the myths surrounding AdWords quality score and dives into the facts (confirmed by fellow PPCers) that might make advertisers lives simpler.<\/p>\n

 <\/p>\n

7.\u00a0This script automates adding any AdWords data to a Google spreadsheet<\/a><\/p>\n

To simplify AdWords reporting for advertises,\u00a0Frederick Vallaeys<\/a>\u00a0shares a useful script that will help pull out your AdWords data to a spreadsheet.<\/p>\n

 <\/p>\n

8.\u00a0Remarket to your YouTube video viewers on\u00a0Google.com<\/a><\/p>\n

Google recently announced that advertisers can now use YouTube views and channel interactions to create remarketing lists for their search campaigns. Here is more about this.<\/p>\n\"video\n

 <\/p>\n

9.\u00a0Merkle Q2 2017 Digital Marketing Report Released<\/a><\/p>\n

Merkle released its Q2 Digital Marketing Report for this year. If you want to view the highlights click\u00a0here<\/a>\u00a0or download the report to get all insights.<\/p>\n

 <\/p>\n

10.\u00a0The biggest trends & changes in PPC so far in 2017<\/a><\/p>\n

Ginny Marvin<\/a>\u00a0recaps some of the changes, announcements and ppc trends that the year 2017 has witnessed from the start.<\/p>\n

 <\/p>\n

Related Links:<\/strong><\/p>\n