{"id":5319,"date":"2017-08-07T14:34:01","date_gmt":"2017-08-07T09:04:01","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5319"},"modified":"2017-08-07T14:34:28","modified_gmt":"2017-08-07T09:04:28","slug":"weekly-ppc-news-budget-suggestions-bing","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-budget-suggestions-bing\/","title":{"rendered":"Weekly PPC News – Adjust Budget To Improve Conversions In Bing Ads, Facebook Relevance Score Hack and more"},"content":{"rendered":"

Learn about the new budget suggestion in Bing Ads, setting up Facebook’s Dynamic Product Ads, using text messages to generate more leads, managing your accounts with multiple locations and more in this week’s PPC news recap<\/p>\n

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1.\u00a0Making it easier to adjust your budgets based on conversions<\/a><\/p>\n

Bing Ads have incorporated new budget suggestions that helps advertisers determine how different budget values will impact conversion value.<\/p>\n\"budget<\/a>\n

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2.\u00a0How to effectively segment accounts with multiple locations<\/a><\/p>\n

Matt Umbro<\/a> discusses how to set up your account for multiple locations to easily review the location based performance.<\/p>\n

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3.\u00a0Relevance and Quality Policy Update<\/a><\/p>\n

With the implementation of updated Quality Policy from August, advertisers can start witnessing a positive user experience with improved ad and network quality.<\/p>\n

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4.\u00a0Google to Soon Update Showcase Shopping Ads Pricing Model<\/a><\/p>\n

Advertisers using Showcase Ads are receiving updates about how Google will update the way they charge them for these interactions. Andy Taylor<\/a> shares the details.<\/p>\n\"showcase<\/a>\n

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5.\u00a04 AdWords Scripts to Improve PPC Management<\/a><\/p>\n

Tim Jensen<\/a> shares that four AdWords scripts that can help improve managing your PPC account and can be simply implemented in your account.<\/p>\n

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6.\u00a027 Facebook Relevance Score Hacks For Great Results<\/a><\/p>\n

Learn about Facebook relevance score, why it matters and how to ensure that you end up scoring high on the total measurable scale. Johnathan Dane<\/a> discusses in this post.<\/p>\n

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7.\u00a0This script creates Google Slides with AdWords data to automate your presentation-making<\/a><\/p>\n

Frederick Vallaeys<\/a> helps understand how the recent addition of Google Slides API to AdWords scripts can be used to append AdWords data to your presentation. Learn more about how to use this functionality.<\/p>\n

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8.\u00a0QUICK GUIDE TO SETTING UP FACEBOOK\u2019S DYNAMIC PRODUCT ADS<\/a><\/p>\n

Want to set up Facebook’s Dynamic Product Ads? Here are the 10 steps to get this ad unit set up and running quickly.<\/p>\n\"facebook<\/a>\n

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9.\u00a0Using Text Messages To Generate More Leads For Your Business<\/a><\/p>\n

Learn about how text message can act as a major contributor to generate leads for your business and how offline and paid platforms are exploring this medium to strike a conversation with the audience.<\/p>\n

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Related Links:<\/strong><\/p>\n