{"id":5422,"date":"2017-08-28T17:25:51","date_gmt":"2017-08-28T11:55:51","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5422"},"modified":"2017-08-28T21:51:47","modified_gmt":"2017-08-28T16:21:47","slug":"weekly-ppc-news-adwords-landing-page","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-adwords-landing-page\/","title":{"rendered":"Weekly PPC News – AdWords Experience “Landing Pages”, Bing Ads Close Variant Update and more"},"content":{"rendered":"

Bing Ads to soon update exact match type close variants with reordered keywords, AdWords to release the landing pages page in the coming weeks, remarketing strategies to \u00a0put to practice in Q4, the AdWords filters to save time and effort, setup guide for Facebook pixel and other posts in this week’s PPC News recap.<\/p>\n

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1.\u00a0Go beyond the click with the \u201cLanding pages\u201d page<\/a><\/p>\n

In the coming weeks, Googles will be releasing the “Landing pages” page in the new AdWords Experience. This page will offer details about which landing pages drive sales, gets clicks and are mobile friendly.<\/p>\n\"landing<\/a>\n

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2.\u00a0Drive more volume with exact match close variants updates<\/a><\/p>\n

Bing Ads in the coming months will update exact match close variants by also including reordered keywords, similar to the AdWords announcement<\/a> about the same.<\/p>\n

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3.\u00a03 AdWords Filters To Save You Time On PPC Tasks<\/a><\/p>\n

Want to save time while doing your regular PPC tasks? Robert Brady<\/a> shares the 3 filters that can help save time and effort on the tasks that when manually done would be taxing.<\/p>\n

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4.\u00a0Facebook Pixel Setup Guide<\/a><\/p>\n

Bobby Stemper<\/a>\u00a0shares how to set up the conversion tracking with the use of Facebook pixel and start letting you achieve data to find customers to reach out to.<\/p>\n\"facebook<\/a>\n

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5.\u00a05 remarketing strategies to prep for Q4<\/a><\/p>\n

With the holiday season coming, here are the 5 remarketing strategies to adopt and stay prepared to capitalize during the peak season.<\/p>\n

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6.\u00a0GOOGLE TARGET OUTRANKING SHARE BID STRATEGY SUCCESS<\/a><\/p>\n

Kelly Pollock<\/a> discusses about how using the\u00a0Target Outranking Share bidding share helped control rising CPCs. Here are steps to implement it in your campaign and why his strategy bore positive results.<\/p>\n

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7.\u00a0Google AdWords doubles the number of Sitelinks on search ads<\/a><\/p>\n

Google has updated the number of sitelinks that it will display for the mobile devices. The sitelink number has been increased from 4 to 8. Barry Schwartz<\/a> shares the update.<\/p>\n

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8.\u00a0GEO TARGETING ON FACEBOOK<\/a><\/p>\n

In this post, Mike Matta<\/a> discusses why advertisers should opt for geo targeting, how to use geo targeting in Facebook and how to pull out data to decide what locations to target.<\/p>\n\"facebook<\/a>\n

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9.\u00a0E-Commerce PPC Campaigns: Common Execution Mistakes and How to Avoid Them<\/a><\/p>\n

Are you making any of these common mistakes while executing your PPC strategy for your eCommerce business?\u00a0Diana Bukevicius<\/a> discusses how to tackle these mistakes and make your PPC strategy a winning one.<\/p>\n

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10.\u00a0AdWords Landing Page Experience Best Practices<\/a><\/p>\n

Landing Page Experience is one of the important components of Quality Score. Optimize your landing page experience with these best practices.<\/p>\n

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Related Links:<\/strong><\/p>\n