{"id":5447,"date":"2017-08-31T15:58:31","date_gmt":"2017-08-31T10:28:31","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5447"},"modified":"2017-08-31T15:58:31","modified_gmt":"2017-08-31T10:28:31","slug":"top-ppc-news-august-2017","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/top-ppc-news-august-2017\/","title":{"rendered":"Top PPC News – August 2017"},"content":{"rendered":"

Missed out on top PPC posts published in the month of August? Here’s a quick recap of what was trending. AdWords updates ad extension display for mobile, Bing Ads introduces labels all across, AdWords ad rotation is scheduled to be updated to only two settings, Landing pages page to be available in the new AdWords experience\u00a0and more news covered in this month’s recap of Top PPC News.<\/p>\n

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1.\u00a0Introducing a better, simpler ad rotation<\/a><\/p>\n

Google is redefining how ad is shown to users, by updating the ad rotation options to only two settings -“optimize” and “rotate indefinitely”. This change is set to be rolled out in late September<\/p>\n

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2.\u00a0You can now augment performance data with labels<\/a><\/p>\n

Labels are all set to be rolled in the coming weeks to Bing Ads accounts all across the world. With labels advertisers can manage their ppc account more effectively.<\/p>\n\"bing\n

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3.\u00a0Updates to Clicks and Impression Reporting<\/a><\/p>\n

Facebook announced two new metric updates the last week. One was the removal of unwanted ad clicks and the other was an optimized overview of campaign impression reporting.<\/p>\n

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4.\u00a0Go beyond the click with the \u201cLanding pages\u201d page<\/a><\/p>\n

In the coming weeks, Googles will be releasing the \u201cLanding pages\u201d page in the new AdWords Experience. This page will offer details about which landing pages drive sales, gets clicks and are mobile friendly.<\/p>\n

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5.\u00a0Delivering more informative sitelinks, callouts and snippets<\/a><\/p>\n

Starting from later this month, Google has announced that it will be changing how mobile show the extensions namely structured snippets, callouts and sitelinks.<\/p>\n\"sitelink\n

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6.\u00a0A New Way to Buy In-Stream Video Ads on Facebook and Audience Network<\/a><\/p>\n

Facebook has now given advertisers the option to show their video ads to in stream placements in videos on Facebook.<\/p>\n

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7.\u00a0Google to Soon Update Showcase Shopping Ads Pricing Model<\/a><\/p>\n

Advertisers using Showcase Ads are receiving updates about how Google will update the way they charge them for these interactions.\u00a0Andy Taylor<\/a>\u00a0shares the details.<\/p>\n

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8.\u00a0Target searches automatically with Dynamic Search Ads pilot in the US<\/a><\/p>\n

Now the pilot Dynamic Search Ads are open for all United States advertisers. Learn about how to set it up and how you can participate in the pilot run.<\/p>\n

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9.\u00a0Propel your mobile app growth with Universal App Campaigns<\/a><\/p>\n

Google to transfer all AdWords app install campaigns to Universal App Campaigns. This change is expected to roll out from October this year, and after November 15th the app campaigns will stop running. Learn how to migrate your campaigns to UAC.<\/p>\n\"universal\n

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10.\u00a0Google Introduces a New Merchant Center Feed Experience<\/a><\/p>\n

Google has updated the merchant center feed where the new process allows users to have more control over the important aspects of the feed.\u00a0Tara Johnson<\/a>\u00a0shares more insight about the new merchant center features.<\/p>\n

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Related Links:<\/strong><\/p>\n