{"id":5449,"date":"2017-09-04T18:35:55","date_gmt":"2017-09-04T13:05:55","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5449"},"modified":"2017-09-04T18:37:59","modified_gmt":"2017-09-04T13:07:59","slug":"weekly-ppc-news-shopping-ad-product-reporting","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-shopping-ad-product-reporting\/","title":{"rendered":"Weekly PPC News – New Shopping Ad Reporting, AdWords Updates Ad Rotation and more"},"content":{"rendered":"

Google updates the Shopping ads with two new metrics -product status and absolute top impression share, starting late Spetember Ad Rotation to show only two options, learn about using ad customizers based on user’s location, what KPI’s to set for your PPC campaign and more in this Week’s PPC News recap.<\/p>\n

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1.\u00a0New reporting to show how often your Shopping ad is in the top spot<\/a><\/p>\n

Google is rolling out product status reporting and absolute top impression share in shopping campaigns, to help advertisers identify product gaps and measure campaign’s competitiveness.<\/p>\n\"product<\/a>\n

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2.\u00a0Introducing a better, simpler ad rotation<\/a><\/p>\n

Google is redefining how ad is shown to users, by updating the ad rotation options to only two settings -\u201coptimize\u201d and \u201crotate indefinitely\u201d. This change is set to be rolled out in late September.<\/p>\n

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3.\u00a0The 10 Most Important PPC KPIs You Should Be Tracking<\/a><\/p>\n

Chandal Nolasco da Silva<\/a>\u00a0suggests that PPC campaigns should be matched to KPIs which\u00a0can help properly ascertain your campaign performance and demonstrate ROI.<\/p>\n

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4.\u00a0HOW TO MAINTAIN DATA QUALITY TO SUCCEED AT GOOGLE SHOPPING<\/a><\/p>\n

Before building a strong Shopping foundation, here are the two areas that are essential to Google Shopping that should be advertiser’s focus point from the start.<\/p>\n

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5.\u00a0Google Introduces Absolute Top Impression Share Metric For Shopping<\/a><\/p>\n

Learn more about the new metric launched by Google, Absolute Top Impression Share. Understand how this metric can be advantageous in\u00a0getting insight about your Google Shopping Campaign.<\/p>\n\"Google<\/a>\n

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6.\u00a0Blocking Ads from Pages that Repeatedly Share False News<\/a><\/p>\n

Facebook has gone a step ahead in blocking the ads from pages that share false news. Such offenders will no longer be able to advertise on the Facebook platform.<\/p>\n

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7.\u00a0Amazon grows its programmatic ad business<\/a><\/p>\n

Shareen Pathak<\/a> shares how Amazon platform is evolving its programmatic ad business as well as getting more advertisers to use their marketing services.<\/p>\n

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8.\u00a0What You Need to Know About AdWords\u2019 New Ad Suggestion Beta<\/a><\/p>\n

Know more about the new beta ad suggestions introduced by AdWords to help advertisers add more ads to their campaigns.\u00a0Bethany Bey<\/a> discusses what ad suggestions are and how they work.<\/p>\n

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9.\u00a0USE AD CUSTOMIZERS TO IMPROVE NON-BRAND CONVERSION RATE BASED ON A USER\u2019S LOCATION<\/a><\/p>\n

Learn about using ad customizers based on your user’s location, how to build the text ad using the ad customization details and finally the outcome that you can expect.<\/p>\n\"ad<\/a>\n

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Related Links:<\/strong><\/p>\n