{"id":5491,"date":"2017-09-18T22:14:40","date_gmt":"2017-09-18T16:44:40","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5491"},"modified":"2017-09-19T21:23:16","modified_gmt":"2017-09-19T15:53:16","slug":"weekly-ppc-news-adwords-dashboard","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-adwords-dashboard\/","title":{"rendered":"Weekly PPC News – New AdWords Dashboard, Facebook Relevance Score and more"},"content":{"rendered":"

Learn about the recent announcements made by Facebook, AdWords new reporting dashboard to be rolled out in coming weeks, the features in Bing Ads not to be missed, Google shopping features to put to practice this holiday season and more insightful articles captured in this Week’s PPC News recap<\/p>\n

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Get a panoramic view of your data with dashboards<\/a><\/p>\n

Google will be rolling out the new dashboard that will be updated with all the important reports and insights about you business’s PPC activities.<\/p>\n

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Top Things You Didn\u2019t Know You Could Do In Bing Ads<\/a><\/p>\n

Here are some of the features that are least popular in Bing Ads and when used can add value to your campaigns both in AdWords and Bing Ads.\u00a0Arianne Donoghue<\/a> discusses in this post<\/p>\n

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Increase Revenue This Holiday Season With These Google Shopping Features<\/a><\/p>\n

Discussed here are some of the important features that advertisers should take advantage of especially in the holiday season.From using RLSA audience to\u00a0using Absolute Top Impression Share, learn about all these features.<\/p>\n

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AdWords Changes Coming Fall 2017<\/a><\/p>\n

Robert Brady<\/a> recaps the features about which AdWords has been talking. Here is a look into what these features are and what these changes would mean to advertisers.<\/p>\n

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Facebook Relevance Score: 4 Key Facts to Know<\/a><\/p>\n

Facebook relevance score, is the platform’s health metric. Allen Finn<\/a> discusses what it is, how the score is calculated and what advertisers must do to improve their ad’s performance.<\/p>\n

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7 Major Updates for Facebook Advertisers<\/a><\/p>\n

Facebook revamped its ad manager\u00a0and made several other updates for the advertisers. Here is a recap of all the major announcements made.<\/p>\n

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Display Advertising Stats 2017: SEMrush Study<\/a><\/p>\n

Interesting trends and patterns identified from the display advertising study report by SEMrush that can help advertisers make strategic decisions for their GDN campaigns.<\/p>\n

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AS THE HOLIDAYS APPROACH, REMEMBER TO USE THE ADWORDS TIME RANGE REMARKETING FEATURE<\/a><\/p>\n

Create targeted remarketing lists over specific date ranges with the help of Time Range feature. Alex Kent<\/a> discusses about this with few examples.<\/p>\n\"<\/a>\n

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The limitations of Google AdWords demographic targeting<\/a><\/p>\n

Andy Talor<\/a> evaluates the current scenario of demographic targeting and their limitations such as while targeting individuals with multiple attributes.<\/p>\n

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Related Links:<\/strong><\/p>\n