{"id":5577,"date":"2017-10-02T15:01:58","date_gmt":"2017-10-02T09:31:58","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5577"},"modified":"2017-10-02T15:07:02","modified_gmt":"2017-10-02T09:37:02","slug":"weekly-ppc-news-test-landing-pages-bing-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-test-landing-pages-bing-ads\/","title":{"rendered":"Weekly PPC News – Test Landing Pages & Filter by URL in Bing Ads, Revisit Paused Keywords and more"},"content":{"rendered":"

Bing Ads announces news tracking parameter for your ad extensions and location, updates the interface with new landing page testing option and Upgraded URL filters. On the other hand, AdWords announced new tools to help advertisers with their YouTube campaigns. This and and more ppc posts covered in this week’s recap of Weekly PPC News.<\/p>\n

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1.\u00a0New URL tracking parameters for ad extensions & locations<\/a><\/p>\n

Bing Ads introduced new tracking parameters to help advertisers ascertain the ad extension that led to the click and the geographical location from where the click happened.<\/p>\n

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2.\u00a0Bing Ads Editor: Bringing greater control on when to show your ad extensions and improved shared libraries<\/a><\/p>\n

After announcing Bing Ads scheduling for ad extension in January this year,\u00a0Bing last week\u00a0extended the ad scheduling control to Bing Ads Editor.<\/p>\n\"bing<\/a>\n

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3.\u00a0Lost in the Shuffle: Why You Should Give Paused Keywords Another Chance<\/a><\/p>\n

Why you should re-visit your keywords and what action to take when reviewing them. Learn about the importance of this task and why giving paused keywords a chance might prove beneficial.<\/p>\n

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4.\u00a010 Common AdWords Mistakes You Might Be Making<\/a><\/p>\n

Susan Wenograd<\/a> shares the common 10 mistakes that advertisers seem to make more frequently and how you can go about fixing the issue.<\/p>\n

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5.\u00a0See What\u2019s Next in the New AdWords Interface<\/a><\/p>\n

A walkthrough of the new AdWords Interface and what are the changes that advertisers (who haven’t yet received the invite) can expect to witness. Stephen Kapusta<\/a> takes us through the new AdWords UI.<\/p>\n\"adwords<\/a>\n

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6.\u00a05 Ways To Use Facebook Messenger Ads To Engage Your Audience<\/a><\/p>\n

With an expected reach of 1 billion target audience, Facebook messenger is a must place for advertisers to market their product. Tara Johnson<\/a> discusses about what Facebook Messenger Ads are and how to use them.<\/p>\n

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7.\u00a0What the Change to Siri Search from Bing to Google Means for Paid Search<\/a><\/p>\n

Andy Taylor<\/a> assesses how the change of Apple’s default engine from Bing to Google will impact paid search landscape and how Google can be expected to monetize Siri queries..<\/p>\n

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8.\u00a0Holiday Marketing Strategy: Why You Should Increase Investment Before Thanksgiving<\/a><\/p>\n

The holiday season is upcoming, but this is the time when most online shoppers are doing window shopping. So, what strategy should you put to practice? Here is some food for thought.<\/p>\n

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9.\u00a0Ad management update: Test landing pages and filter by URL<\/a><\/p>\n

Bing Ads has made new which will see advertisers testing landing pages to find any issues with it and new filtering options for keywords or ads.<\/p>\n\"landing<\/a>\n

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10.\u00a0Know Their Intention, Get Their Attention: New Ways to Connect and Measure on YouTube<\/a><\/p>\n

Google shared new ways to connect with audience on YouTube by introducing four new tools. Learn about what these new features are and\u00a0what role they play.<\/p>\n

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Related Links:<\/strong><\/p>\n