{"id":5588,"date":"2017-10-03T17:28:34","date_gmt":"2017-10-03T11:58:34","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5588"},"modified":"2017-10-03T22:24:41","modified_gmt":"2017-10-03T16:54:41","slug":"top-ppc-posts-q3-2017","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/top-ppc-posts-q3-2017\/","title":{"rendered":"Top PPC News – Q3 2017"},"content":{"rendered":"

The quarter 3 saw updates and improvements by Bing Ads and AdWords, made on existing features as well as launch of new options to make advertiser’s PPC task more simplified. Here is a recap of the top news from this quarter.<\/p>\n

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1.\u00a0Google responds to Apple\u2019s Intelligent Tracking Prevention with AdWords tracking update<\/a><\/p>\n

Earlier this month, Google updates the way it captures campaign and conversion data in order to comply with the Intelligent Tracking Prevention initiative by Apple.<\/p>\n

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2.\u00a0Get a panoramic view of your data with dashboards<\/a><\/p>\n

Google will be rolling out the new dashboard that will be updated with all the important reports and insights about you business\u2019s PPC activities.<\/p>\n\"adwords\n

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3. Bing Ads Announcements<\/strong><\/p>\n

Bing made some key announcements this quarter. They introduced new remarketing bid adjustment<\/a> that\u00a0lets advertisers adjust your bids of your audience lists,\u00a0the countdown ad customizer with which the ad is automatically updated with the countdown of an upcoming event, associating ad extensions at account level<\/a>\u00a0and labels<\/a> to help augment performance data.<\/p>\n

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4.\u00a0Speed up your search text ads with AMP landing pages<\/a><\/p>\n

In the coming weeks Google will be launching using the fast loading AMP (Accelerated Mobile Pages) landing pages for your search text ads and ensure a better landing page experience.<\/p>\n

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5. LinkedIn Website Demographics & New Analytic Feature<\/strong><\/p>\n

LinkedIn released\u00a0the\u00a0Website Demographics<\/a>, that gives insight into what professional background the audiences are coming from and\u00a0analytics features\u00a0\u00a0that lets advertisers translate how their campaigns are performing and gain insights to optimize their performance<\/p>\n

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6. AdWords Call only ads to show ad\u00a0<\/strong>extensions and the new call bid adjustments<\/b><\/p>\n

With these two announcement Google updated the\u00a0call-only ads with ad extensions<\/a> to help advertises display more relevant information alongside their ads and\u00a0call bid adjustments<\/a>\u00a0to help advertisers control when they wish to show the call option with their search ad.<\/p>\n

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 <\/p>\n\"call\n

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7.\u00a0Updates to Clicks and Impression Reporting<\/a><\/p>\n

Facebook announced two new metric updates the last week. One was the removal of unwanted ad clicks and the other was an optimized overview of campaign impression reporting.<\/p>\n

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Related Links:<\/strong><\/p>\n