{"id":5631,"date":"2017-10-16T17:54:26","date_gmt":"2017-10-16T12:24:26","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5631"},"modified":"2017-10-16T17:57:17","modified_gmt":"2017-10-16T12:27:17","slug":"weekly-ppc-news-new-adwords-interface","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-new-adwords-interface\/","title":{"rendered":"Weekly PPC News – New AdWords Interface Now Available, DSA Now in Big Ads Editor and more"},"content":{"rendered":"

Bing Ads makes available US location targeting, AdWords new interface is now available for all advertisers, to view conversions from Safari update your website with site-wide tagging, insights into using Manual bidding instead of automated bidding, how the daily budget change will impact the PPC space and more in this week’s PPC News recap.<\/p>\n

<\/a><\/p>\n

 <\/p>\n

1.\u00a0Dynamic Search Ads now available in Bing Ads Editor<\/a><\/p>\n

In continuation to the announcement of DSA in US and UK, DSA have now been made available in Bing Ads Editor to help make campaign management of DSA campaigns more effective.<\/p>\n\"dsa<\/a>\n

 <\/p>\n

2.\u00a0Bring more foot traffic to your business with YouTube and Display ads<\/a><\/p>\n

Google makes store visits and location extensions available for YouTube and Display ads, and help business have a better understanding of their offline performance in comparison to online marketing channels.<\/p>\n

 <\/p>\n

3.\u00a0The importance of site-wide tagging for accurate conversion measurement<\/a><\/p>\n

Following up to the change made by Google to conversion data, businesses need to update their website tags with site-wide tagging to continue capturing the conversions driven through Safari.<\/p>\n

 <\/p>\n

4.\u00a0The new AdWords experience is now available to everyone<\/a><\/p>\n

The announcement made earlier this year of a new AdWords interface is now available for all advertisers to use and put to practice.<\/p>\n

 <\/p>\n

5.\u00a0Target your customers with US county targeting<\/a><\/p>\n

Bing Ads announced targeting US country\u00a0location targeting that lets businesses drive focus to customers living in specific countries. It is available of both, web interface and Bing Ads Editor.<\/p>\n\"us<\/a>\n

 <\/p>\n

 <\/p>\n

6.\u00a0Google locally focused ads poised to play important holiday season role for brick-and-mortar brands<\/a><\/p>\n

Andy Taylor<\/a> shares learning from the 2016 trends that suggest growth from Local Inventory Ads and Google Maps ads during holiday season, and how advertisers can take advantage of this opportunity.<\/p>\n

 <\/p>\n

7.\u00a0Adwords: Higher Conversions & Lower CPA With Manual Bidding<\/a><\/p>\n

Reasons why automated bidding should be replaced with a manual bidding strategy to achieve higher conversions. Ryan Kh<\/a>, discusses in this post.<\/p>\n

 <\/p>\n

8.\u00a0Google\u2019s Opportunities Tab Makes Prioritizing Product Feed Errors a Data-Driven Decision<\/a><\/p>\n

Here is how the Opportunities tab to get insight into which products have been disapproved or products that are impacting performance.<\/p>\n\"opportunities<\/a>\n

 <\/p>\n

 <\/p>\n

9.\u00a013 Reasons Why PPC Brand Bidding Is a Must<\/a><\/p>\n

Pauline Jakober<\/a> shares the 13 reasons that make it important for advertises to bid on brand and close the gap between your branded ads and organic results.<\/p>\n

 <\/p>\n

10.\u00a0UPDATED The AdWords 2x budget change: Considering the potential impact<\/a><\/p>\n

Google recent updated the usage of daily\u00a0AdWords budget\u00a0by 2x. Ginny Marvin<\/a> discusses what this change means and what impact it will have.<\/p>\n

 <\/p>\n

Related Articles:<\/strong><\/p>\n