{"id":566,"date":"2015-08-10T15:59:18","date_gmt":"2015-08-10T10:29:18","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=566"},"modified":"2017-07-06T22:34:41","modified_gmt":"2017-07-06T17:04:41","slug":"weekly-ppc-news-minimum-quality-score-to-save-money-in-adwords","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-minimum-quality-score-to-save-money-in-adwords\/","title":{"rendered":"Weekly PPC News – Minimum Quality Score To Save Money In AdWords"},"content":{"rendered":"

Google introduced\u00a0new features in AdWords app and Display Campaigns, along with the announcement of Reports Editor, to be launched few months down the line. Other informative articles discuss how to improve CTR, highlights of the AMA session with Brad Geddes, why you should bid on brand terms and PPC mistakes to avoid making.<\/p>\n

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All this and more in this new edition of Weekly PPC News:<\/p>\n

1.\u00a0How to Make Paid Search Decisions that Won\u2019t Sabotage Your Success<\/a><\/p>\n

It is common to make known<\/em> mistakes in PPC and it is even more common to make unknown<\/em> mistakes.\u00a0But inexperience or limited knowledge doesn’t mean you can’t develop strong understanding. Amy Hebdon<\/a>, discusses all key things a PPC newbie or wannabe or a decision maker should make a note of. Avoid bad decisions and adopt practices that don’t sabotage your PPC success. Read more in this post.\"PPC<\/p>\n

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2.\u00a0Don\u2019t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!<\/a><\/p>\n

Whether to bid on brands or not, is a highly debatable topic. With data to back up the claim, Jacob Brown<\/a>, suggests bidding on brand term. As being low on risk and high on rewards, brand terms are sure-shot winners. To be on top of search results when user searches for your brand, you need to claim your brand. Read this post to know more and decide for yourself.<\/p>\n

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3.\u00a05 Common PPC Mistakes You May Be Making<\/a><\/p>\n

Mistakes and PPC go hand-in-hand. But when it affects the performance and ROI you definitely want to mend things. The author discusses some of the common mistakes PPCers make and how it can be rectified with effect. So, if you are lamenting on your AdWords account performance, it’s time to revisit and make some changes. Check out this post for more details.<\/p>\n

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4.\u00a0Brad Geddes Q&A session on reddit<\/a><\/p>\n

Brad Geddes<\/a>, author of Advanced Google AdWords had his first ‘Ask Me Anything’ session last week. The session saw questions pouring from PPC experts and newbies. You can read this article on\u00a05 Things to Learn from Brad Geddes AMA<\/a> for some of the suggestions given by him.<\/p>\n

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5.\u00a0An easier way to create Display campaigns<\/a><\/p>\n

With Google launching a newer version of Display Campaigns, marketers can select the right settings to meet their marketing objective. It has become simpler for advertisers to build\u00a0keyword\u00a0lists\u00a0for their campaign. With refined options available the needs of marketers, big or small, is designed to be met easily.<\/p>\n\"Googles<\/a>\n

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6.\u00a0View and analyze your data instantly with the new Report Editor<\/a><\/p>\n

Google announced launching Report Editor<\/a> in few months from now. With this new tool you can review all data that can help make decisions for your business. So, if you see a ‘Reports’ tab in your account over the next few months, don’t be surprised! Wait for this new tool to easily segment and filter your data for expert insights.<\/p>\n

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7.\u00a0The Minimum Quality Score That Can Save You Money In AdWords<\/a><\/p>\n

Columnist Frederick Vallaeys<\/a> shares analysis of a study his team conducted on the correlation between quality score and first page bids.His findings suggest that CPC impact is higher for QS 6 or higher in comparison to QS 5 or lower. This and many more findings unraveled in this post. He also, details out the parameters considered and how the conclusion was drawn.<\/p>\n

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8.\u00a0PPC Checklist: 5 Things to Do After a Site Redesign<\/a><\/p>\n

While transitioning into a new look, websites do consider SEO migration aspects. In addition, PPC is another significant element that needs to be kept in mind during the revamp process. This post encapsulates all those key things to make a note of while redesigning your website. Read this post to know more.<\/p>\n

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9.\u00a013 Powerful Ways to Increase Your AdWords CTR<\/a><\/p>\n

The author, Nadesha Thomas<\/a>\u00a0understanding the importance of CTR in AdWords, discusses how you can improve this metric. A higher CTR makes your ad highly relevant, hence increasing chances to get potential leads and in turn generates high return. Read this useful post for all that you need to do in order to improve your CTR.<\/p>\n\"Improve<\/a>\n

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10.\u00a0Introducing billing, column and performance table updates in the AdWords app<\/a><\/p>\n

Following up to the launch in March this year, Google has made suggested changes in the AdWords app. Features such as new billing column, update in the performance table and additional columns have been added. If you\u00a0are on the move and want to access your AdWords account, go ahead and download this app. It is getting better day-by-day.<\/p>\n\"New<\/a>\n

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