{"id":5673,"date":"2017-10-27T19:48:00","date_gmt":"2017-10-27T14:18:00","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5673"},"modified":"2017-10-30T17:12:21","modified_gmt":"2017-10-30T11:42:21","slug":"key-highlights-from-merkle-q3-2017-digital-marketing-report","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/key-highlights-from-merkle-q3-2017-digital-marketing-report\/","title":{"rendered":"Key Highlights From Merkle Q3, 2017 Digital Marketing Report"},"content":{"rendered":"

Merkle released its Digital Marketing Report for Quarter 3, this week. We elaborate some of the key findings from the report in this post.<\/p>\n

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You can download the report from here<\/a><\/p>\n

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1. Google search ad spend & Facebook ads continues to grow YoY<\/strong><\/p>\n

Spend on Google search ads rose to 24% YoY, while the clicks and CPC grew 19% and 4% respectively. The overall paid search spending increased from 20% in Q2, to 22% in this quarter. Google shopping ads still seem to be outpacing text ads with 37% growth YoY in Q3 in comparison to 15% growth for text ads.\"overall<\/a><\/p>\n\"google<\/a>\n

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2. Desktop spending gets revived<\/strong><\/p>\n

Though mobile continues to have larger search ad spend, last year since Google gave advertisers the ability to segment desktop and tablet bids, desktop is showing a relatively stronger performance and and is a key contributor in Google’s overall growth.<\/p>\n

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3. Audience impacts Google search ad clicks<\/strong><\/p>\n

Ever since Google has made updates to Google audiences, 20% of Google search ads have got impacted as a result of Customer Match, RLSA and similar audience targeting.These segments have been observed to have resulted in above average CTR, conversion rate and average order value.<\/p>\n\"google<\/a>\n

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4. Facebook continues to grow\u00a0as an advertising platform<\/strong><\/p>\n

Facebook ad spend grew 40% YoY, but declined from 56% growth in Q2. Of the total Facebook ad spend, News feed ads accounted for 84% of the spend while Instagram received only 3%. Mobile and tablet accounted for 70% of the total ad spend and desktop 30%.<\/p>\n

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Overall paid social spending increased by 29% and Facebook made the maximum contribution in this growth.<\/p>\n

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5. Organic search visit falls<\/strong><\/p>\n

Visits by organic search fell 3% YoY, this quarter. Across all device types the organic search visits fell. For phone it dropped from 15% in Q2 to 9% in Q3 and desktop fell by 10%. Though Google’s organic search visits slumped from 5% in Q2 to 1% in Q3, the gap was huge for Bing’s organic search visits, that dropped 16% YoY.<\/p>\n\"organic<\/a>\n

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Related Links:<\/strong><\/p>\n