{"id":5699,"date":"2017-11-01T16:14:30","date_gmt":"2017-11-01T10:44:30","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5699"},"modified":"2017-12-01T15:17:22","modified_gmt":"2017-12-01T09:47:22","slug":"top-ppc-posts-oct-2017","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/top-ppc-posts-oct-2017\/","title":{"rendered":"Top PPC Posts – October 2017"},"content":{"rendered":"

Missed out on top PPC posts published in the month of October? Here’s a quick recap of what was trending.\u00a0Merkle released its Q3 Digital Marketing Report, AdWords introduced ‘Days of Conversion’ segment, DSA available in Bing Ads Editor, AdWords announces changes to daily ad spend\u00a0and more news covered in this month’s recap of Top PPC News.<\/p>\n

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1.\u00a0Connect your accounts easily with Multi-Linking<\/a><\/p>\n

Bing Ads in the coming weeks will be rolling out Multi-linking to empower advertisers with multiple account management. Learn about what to expect from this update and how to take advantage of this new feature.<\/p>\n\"multi-link\n

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2.\u00a0The importance of site-wide tagging for accurate conversion measurement<\/a><\/p>\n

Following up to the change made by Google to conversion data, businesses need to update their website tags with site-wide tagging to continue capturing the conversions driven through Safari.<\/p>\n

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3.\u00a0Google announces AdWords daily budgets can overspend by 2x, automatically<\/a><\/p>\n

Google changed the way daily budget is handled and declared that now advertisers can spend up to twice their average daily budget.\u00a0Ginny Marvin<\/a>\u00a0shares more about this.<\/p>\n

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4.\u00a0The new AdWords experience is now available to everyone<\/a><\/p>\n

The announcement made earlier this year of a new AdWords interface is now available for all advertisers to use and put to practice.<\/p>\n

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5.\u00a0Key Highlights From Merkle Q3, 2017 Digital Marketing Report<\/a><\/p>\n

Merkle released its Digital Marketing Report for Quarter 3, last week. Here are\u00a0some of the key findings from the report in this post.<\/p>\n\"google\n

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6.\u00a0Google AdWords \u2018Days to Conversion\u2019 Shows How Long it Will Take an Ad to Convert<\/a><\/p>\n

The new AdWords \u2018Days to Conversion\u2019 segment gives an estimate of how many days advertisers can expect between the initial click and the conversions.\u00a0Matt Southern<\/a>\u00a0shares details.<\/p>\n

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7.\u00a0Unwrapping new innovations for the holidays and beyond<\/a><\/p>\n

With the holiday season round the corner, Google has announced launch of new innovations local inventory feeds, enhancing store visit measurements and more.<\/p>\n

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8.\u00a0Two New Tools for Your Best Holiday Campaigns<\/a><\/p>\n

Facebook introduced two new tools dynamic creative and asset customization. The former to help find creative that works best in each placement and the latter to assign different versions in each environment.<\/p>\n

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9.\u00a0Dynamic Search Ads now available in Bing Ads Editor<\/a><\/p>\n

In continuation to the announcement of DSA in US and UK, DSA have now been made available in Bing Ads Editor to help make campaign management of DSA campaigns more effective.<\/p>\n\"dsa\n

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10.\u00a0Sponsored Content + Sponsored InMail: A Love Story<\/a><\/p>\n

LinkedIn introduced a new Conversion Tracking Tool, with which the Sponsored content and Sponsored InMail can be measured. Learn more about how to get started with it.<\/p>\n

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Related Links:<\/strong><\/p>\n