{"id":5708,"date":"2017-11-06T19:55:07","date_gmt":"2017-11-06T14:25:07","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5708"},"modified":"2017-11-06T19:59:19","modified_gmt":"2017-11-06T14:29:19","slug":"weekly-ppc-news-adwords-dynamic-remarketing-apps","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-adwords-dynamic-remarketing-apps\/","title":{"rendered":"Weekly PPC News &#8211; AdWords Dynamic Remarketing For Apps, Bings Shopping Campaigns in India and more"},"content":{"rendered":"<p class=\"lead\">Optimize your campaign performance this holiday season with useful tips from experts, Bing shopping campaigns made available to advertisers in Canada and India, fix your disapproved ads with handy actionable steps, useful script to control your AdWords budget and more in this \u00a0Week&#8217;s PPC News recap.<\/p>\n<p><a href=\"http:\/\/www.hindustantimes.com\/books\/why-don-t-we-remember-the-cholas\/story-UQnhIQLAmPa6xl1s3IsHJN.html\"><!--more--><\/a><\/p>\n<p>1.\u00a0<a href=\"https:\/\/adwords.googleblog.com\/2017\/11\/tis-season-to-get-customers-back-in.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u2018Tis the season to get customers back in your app<\/a><\/p>\n<p>To make the most from this holiday season Google announce Dynamic Remarketing for apps to help customers take action in advertiser&#8217;s app.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/11\/dynamic-remarketing-adwords-apps.png\"><img loading=\"lazy\" decoding=\"async\" width=\"445\" height=\"540\" class=\"aligncenter size-full wp-image-5709\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/11\/dynamic-remarketing-adwords-apps.png\" alt=\"dynamic remarketing adwords apps\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>2.\u00a0<a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/november-2017\/bing-shopping-campaigns-launch-in-canada-india\" target=\"_blank\" rel=\"noopener noreferrer\">Bing Shopping Campaigns launch in Canada &amp; India<\/a><\/p>\n<p>Bing Ads extends its shopping campaigns to Canada and India with this recent announcement and advertisers there can now experience the product search experience.<\/p>\n<p>&nbsp;<\/p>\n<p>3.\u00a0<a href=\"https:\/\/grouptwentyseven.com\/blog\/ppc-functions-and-tools-were-grateful-for-in-2017\/\" target=\"_blank\" rel=\"noopener noreferrer\">PPC Functions and Tools We\u2019re Grateful for in 2017<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/GrpTwentySeven\" target=\"_blank\" rel=\"noopener noreferrer\">Pauline Jakober<\/a> shares some of her favorite PPC tools and functions that have helped garner results for their PPC clients.<\/p>\n<p>&nbsp;<\/p>\n<p>4.\u00a0<a href=\"http:\/\/www.cpcstrategy.com\/blog\/2017\/11\/facebook-conversion-focused-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Ways To Optimize Your Facebook Conversion-focused Ads<\/a><\/p>\n<p>Setting campaign objective to drive conversions just might not be enough to get the conversions desired. <a href=\"https:\/\/twitter.com\/CPC_Tara\" target=\"_blank\" rel=\"noopener noreferrer\">Tara Johnon<\/a> shares the 5 ways through which you can optimize your Facebook ads to drive better results.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/11\/facebook-value-optimization.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"388\" class=\"aligncenter size-full wp-image-5710\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/11\/facebook-value-optimization.jpg\" alt=\"facebook value optimization\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>5.\u00a0<a href=\"http:\/\/www.clixmarketing.com\/blog\/2017\/11\/02\/finding-disapproved-ads-and-fixing-them-in-bulk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Finding Disapproved Ads and Fixing Them in Bulk in Google AdWords<\/a><\/p>\n<p>Handling disapproved ads at scale? <a href=\"https:\/\/twitter.com\/robert_brady\" target=\"_blank\" rel=\"noopener noreferrer\">Robert Brady<\/a> shares a cheat sheet of the actionable items that can help advertisers tackle the situation optimally.<\/p>\n<p>&nbsp;<\/p>\n<p>6.\u00a0<a href=\"https:\/\/www.lunametrics.com\/blog\/2017\/10\/31\/maximize-adwords-budget-small-businesses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Maximize Your AdWords Budget for Small Businesses<\/a><\/p>\n<p>Small businesses with limited budget can take ideas from this post on the actionable steps that they can take to maximize results from the budget allocated.<\/p>\n<p>&nbsp;<\/p>\n<p>7.\u00a0<a href=\"https:\/\/searchengineland.com\/7-tips-ramp-holiday-advertising-285991\" target=\"_blank\" rel=\"noopener noreferrer\">7 tips to ramp up your holiday advertising<\/a><\/p>\n<p>With holiday season round the corner, advertisers must be gearing up their advertising strategies.\u00a0<a href=\"https:\/\/twitter.com\/webmona\" target=\"_blank\" rel=\"noopener noreferrer\">Mona Elesseily<\/a>\u00a0shares some of the tips to prepare yourself for this time and boost your campaign performance.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/11\/shopping-campaigns-adwords.png\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"397\" class=\"aligncenter size-full wp-image-5712\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/11\/shopping-campaigns-adwords.png\" alt=\"shopping campaigns adwords\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>8.\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/ppc-forecasting-pitfalls\/222327\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Avoid Common Paid Search Forecasting Pitfalls<\/a><\/p>\n<p>With this year coming to a closure, planning for the upcoming year 2018 has already begun. <a href=\"https:\/\/twitter.com\/digital_future\" target=\"_blank\" rel=\"noopener noreferrer\">Ilya Cherepakhin<\/a> shares tips to accurately forecast your digital marketing channels and things to keep in mind while making your projections.<\/p>\n<p>&nbsp;<\/p>\n<p>9.\u00a0<a href=\"https:\/\/searchengineland.com\/adwords-can-now-spend-double-your-budget-or-not-284929\" target=\"_blank\" rel=\"noopener noreferrer\">Oh, no! AdWords can now spend double your budget. Or not\u2026<\/a><\/p>\n<p>The new AdWords update allows advertisers to spend twice their average daily budget. <a href=\"https:\/\/twitter.com\/dangilbertppc\" target=\"_blank\" rel=\"noopener noreferrer\">Daniel Gilbert<\/a> shares a useful script to help you keep your budget under control.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/wasted-spend-report-helps-save-adwords-budget\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Wasted Spend Report Helps Save Your AdWords Budget?<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/how-paid-search-will-perform-holiday-season-in-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">How paid search will perform this holiday season?<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/adwords-account-audit-checklist-part-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdWords Account Audit Checklist Part 2\u00a0&#8211; Campaign Budget, Keywords &amp; more<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Optimize your campaign performance this holiday season with useful tips from experts, Bing shopping campaigns made available to advertisers in Canada and India, fix your disapproved ads with handy actionable steps, useful script to control your AdWords budget and more in this \u00a0Week&#8217;s PPC News recap.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-5708","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=5708"}],"version-history":[{"count":4,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5708\/revisions"}],"predecessor-version":[{"id":5715,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5708\/revisions\/5715"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=5708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=5708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=5708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}