{"id":5774,"date":"2017-11-20T17:19:14","date_gmt":"2017-11-20T11:49:14","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5774"},"modified":"2017-11-20T17:22:54","modified_gmt":"2017-11-20T11:52:54","slug":"weekly-ppc-news-adwords-new-innovations","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-adwords-new-innovations\/","title":{"rendered":"Weekly PPC News – AdWords Introduces Promotion Extension, Ad Variations and more"},"content":{"rendered":"

With new innovations now available in the new AdWords interface, advertisers can plan their holiday campaigns better, learn how to grow your local business globally, using landing page report to access the performance of your mobile landing pages and more in this week’s PPC News recap<\/p>\n

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Here are this week’s top PPC posts.<\/p>\n

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1.\u00a0New AdWords innovations to drive better results for your business<\/a><\/p>\n

Google announced innovations to the new AdWords interface. These improvements are promotion extension, ad variations, custom intent audience for GDN and more.<\/p>\n\"ad<\/a>\n

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2.\u00a0Grow your business internationally with Facebook<\/a><\/p>\n

Want to grow your business internationally? Facebook now offer the tools with their cross border solutions that helps businesses grow globally.<\/p>\n

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3.\u00a07 Simple Ways to Boost Your CTR for Mobile Ads<\/a><\/p>\n

Mark Cirillo<\/a> shares the 7 ways through which advertisers can improve the CTR of their mobile ads. With the mobile internet users increasing, driving focus on optimizing mobile clicks has become all the more important.<\/p>\n

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4.\u00a07 Ways to Improve Your Retargeting Ad Campaigns<\/a><\/p>\n

Want to make your retargeting campaigns more effective.\u00a0David Christopher<\/a>\u00a0shares the 7 ways that can help optimize, organize and analyze your retargeting campaigns across the paid platforms.<\/p>\n

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5.\u00a0PPC Tips for Local Businesses<\/a><\/p>\n

Julie Friedman Bacchini<\/a> discusses the tips that can help local businesses to reach out to potential audience that can successfully be converted to customers.<\/p>\n\"location<\/a>\n

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6.\u00a0Google Doubles Daily Budget Spend: Should You Be Concerned?<\/a><\/p>\n

Tara Johnson<\/a>\u00a0discusses how Google’s announcement of increasing the spend up to twice the average budget has impacted advertisers and whether it is helping them or harming them.<\/p>\n

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7.\u00a0How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday<\/a><\/p>\n

Rand Fishkin<\/a> discusses how paid ads influence organic search results, when it effects and when it doesn’t. Check out this video for more details.<\/p>\n

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8.\u00a0How to use your data to supercharge paid search<\/a><\/p>\n

Data is the key to understanding where your activities are effectively driving results. In this post, the author shares how data driven attribution and customer data platform can give insights to power up your paid search activities.<\/p>\n

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9.\u00a0How Mobile-Friendly Are Your PPC Pages? Check This AdWords Report<\/a><\/p>\n

Giving users a positive mobile experience has become important with the mobile user base ramping up. Cameron Dunn<\/a> discusses about the landing page report in AdWords new interface that can help access the performance of your mobile landing page.<\/p>\n\"landing<\/a>\n

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10.\u00a0How to steal the competition\u2019s best keywords: A 3-step guide<\/a><\/p>\n

Jacob Baadsgaard<\/a>\u00a0makes it easier for advertisers to identify the right keywords while making sure that you do your due competitive research and analysis.<\/p>\n

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Related Links:<\/strong><\/p>\n