![\"adwords](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/12\/adwords-announcements.jpeg\")
\nAdWords updated to the new interface this year and made some other key changes on its platform. Here is a recap of the top announcements made by AdWords this year.<\/p>\n
<\/p>\n\n
<\/p>\n
New measurement innovations unlock more store visits data<\/a><\/p>\n 2 year after introducing store visit measurements, AdWords announced new innovations to provide more richer data set, new mapping initiatives to report more store visits to advertisers.<\/p>\n <\/p>\n Customize your ads using IF functions and default values<\/a><\/p>\n With this new announcement, Google has made customizing ads easier by adding IF and default values. Learn more about how to use these new functions.<\/p>\n <\/p>\n Close variants now connects more people with what they\u2019re looking for<\/a><\/p>\n A recent announcement made by AdWords that will change how your exact match keywords will trigger an ad. In a few months you can expect close variant to include rewording and reordering of exact match type keywords.<\/p>\n <\/p>\n Updating the default window for view-through conversions<\/a><\/p>\n From 29th March the default window for your view-through-conversions would be updated from 30 days to 1 day as ad views are speculated to get converted in a span of 1 day.<\/p>\n <\/p>\n Dynamic Search Ads are now more effective than ever<\/a><\/p>\n New improvements introduced to DSA that allows advertisers to use expanded \u00a0description for \u00a0a deeper messaging, page feeds to ensure relevant products are displayed.<\/p>\n <\/p>\n Introducing a better, simpler ad rotation<\/a><\/p>\n Google is redefining how ad is shown to users, by updating the ad rotation options to only two settings -\u201coptimize\u201d and \u201crotate indefinitely\u201d. This change is set to be rolled out in late September.<\/p>\n <\/p>\n The importance of site-wide tagging for accurate conversion measurement<\/a><\/p>\n Following up to the change made by Google to conversion data, businesses need to update their website tags with site-wide tagging to continue capturing the conversions driven through Safari.<\/p>\n <\/p>\n AMP Pages in AdWords<\/strong><\/p>\n After announcing the AMP project last year, Google extended the use of AMP landing pages to search and display ads<\/a>\u00a0and later this year announced using the fast loading AMP (Accelerated Mobile Pages) landing pages for search text ads<\/a> and ensure a better landing page experience<\/p>\n <\/p>\n Further, Google announced rolling out\u00a0parallel tracking<\/a> that will allow users to directly land on the landing page while the browser processes the URL tracking request in the background.<\/p>\n <\/p>\n Gain deeper insights with improved Quality Score reporting<\/a><\/p>\n New status columns for Quality Score has\u00a0been rolled out last week that included viewing historical QD data. This change is set to make you access more details about your quality score.<\/p>\n <\/p>\n Revamped Ad Extensions\u00a0<\/strong><\/p>\n Google made Price Extensions<\/a> available on all devices, taking it a step ahead from previously displaying it with mobile text ads. Following this, they changed how mobile ads displayed the structured snippets, sitelink and callout extensions<\/a>. They further made ad extensions available to supercharge the call-only ads<\/a>.<\/p>\n <\/p>\n Expanded safeguards for advertisers<\/a><\/p>\n In response to the number of cases where the brand’s ads were displayed on content deemed as Toxic, Google introduced that respective changes were made to Google’s YouTube to offer more control to advertisers.<\/p>\n <\/p>\n New AdWords Interface<\/a><\/p>\n The announcement made earlier this year of a new AdWords interface has now been made available for all advertisers to use and put to practice. In the following months,\u00a0Google announced innovations<\/a> to the new AdWords interface which were promotion extension, ad variations, custom intent audience for GDN and more.<\/p>\n <\/p>\n With these announcements and many more, AdWords has evolved its platform even more. We can speculate more of such changes to come around in the year 2018.<\/p>\n <\/p>\n Related Links:<\/strong><\/p>\n AdWords updated to the new interface this year and made some other key changes on its platform. Here is a recap of the top announcements made by AdWords this year.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-5866","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=5866"}],"version-history":[{"count":7,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5866\/revisions"}],"predecessor-version":[{"id":5877,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5866\/revisions\/5877"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=5866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=5866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=5866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"google](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/02\/google-ad-customizer-if-and-default-values.png\")
\n![\"DSA](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/04\/DSA-expanded-text-ads.png\")
\n![\"quality](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/05\/quality-score-new-columns.png\")
\n![\"ad](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/11\/ad-variation-adwords.png\")
\n\n