{"id":5873,"date":"2017-12-16T11:05:33","date_gmt":"2017-12-16T05:35:33","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5873"},"modified":"2017-12-16T15:49:53","modified_gmt":"2017-12-16T10:19:53","slug":"announcements-made-by-karooya-in-2017","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/announcements-made-by-karooya-in-2017\/","title":{"rendered":"Announcements Made by Karooya in 2017"},"content":{"rendered":"<p class=\"lead\">This year saw some major updates made by us to our existing tool &#8216;<a href=\"https:\/\/www.karooya.com\/\" target=\"_blank\" rel=\"noopener\">Negative Keywords Tool<\/a>&#8216;, launch of new Message Extension Tracking Tool, free AdWords scripts to optimize some of the major tasks etc. Here is a roundup of the top announcements made by our team in 2017<\/p>\n<p><!--more--><\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/12\/announcements-by-karooya.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5875\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/12\/announcements-by-karooya.jpg\" alt=\"announcements by karooya\" width=\"591\" height=\"400\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.karooya.com\/blog\/adwords-message-extension-conversion-tracking-software\/\" target=\"_blank\" rel=\"noopener\">AdWords Message Extension Conversion Tracking Software<\/a><\/p>\n<p>Post the launch of Click to Message extension by Google, the Karooya team started working on the <a href=\"https:\/\/www.karooya.com\/track-messages\" target=\"_blank\" rel=\"noopener\">Message Extension Tracking Tool<\/a> to help resolve the following:<\/p>\n<ul>\n<li>Advertisers might not wish to give away their personal number<\/li>\n<li>They may need to carry separate device to get these text messages. If they want to use\u00a0multiple numbers, \u00a0they will need those many mobile phones.<\/li>\n<li>There is no way to track and measure the success of Message Extension<\/li>\n<\/ul>\n<p>This tool was launched earlier this year.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.karooya.com\/blog\/adwords-script-find-poor-performing-ads\/\" target=\"_blank\" rel=\"noopener\">AdWords Script to Find Poor Performing Ads<\/a><\/p>\n<p>Creating multiple ad copies is a common practice to help find ads that bring results. While there is no benchmark set for the number of ad copies that must run\u00a0in an ad group, knowing which ones are eating away major chunk of your ad budget without delivering is worth knowing.<\/p>\n<p>&nbsp;<\/p>\n<p>The Karooya team came up with an <a href=\"https:\/\/www.karooya.com\/resources\/aw-script\/ads-performance-report.js\" target=\"_blank\" rel=\"noopener\">AdWords script<\/a> to help you analyze\u00a0your account for the\u00a0winning and poor performing ads.\u00a0This script pulls ads performance data from your AdWords account and recommends one of the following<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/03\/adwords-performance-script-params.png\" alt=\"adwords performance script params\" \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.karooya.com\/blog\/adwords-script-to-track-performance-of-adwords-experiments\/\" target=\"_blank\" rel=\"noopener\">AdWords Script To Track Performance of AdWords Experiments<\/a><\/p>\n<p>If you have multiple experiments running, going to individual experiments to check the\u00a0performance\u00a0can become a tedious task. Our\u00a0<a href=\"https:\/\/www.karooya.com\/resources\/aw-script\/experiment-performance.js\" target=\"_blank\" rel=\"noopener noreferrer\">script\u00a0<\/a>simplifies the task by giving advertisers a report that puts cumulative experiment stats together and shows how the experiment is performing when compared with the original campaign.<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/05\/adwords-experiments-result.png\" alt=\"adwords experiments result\" \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.karooya.com\/blog\/product-update-expanded-text-ads-preview-tool\/\" target=\"_blank\" rel=\"noopener\">Expanded Text Ads Preview Tool Upgraded<\/a><\/p>\n<p>Last year we launched\u00a0the\u00a0<a href=\"https:\/\/www.karooya.com\/expanded-text-ad-preview-tool\" target=\"_blank\" rel=\"noopener noreferrer\">Expanded Text Ad Preview Tool<\/a>\u00a0to help advertisers create ads in the new format, share the ads and review it. This year, we\u00a0upgraded the tool and added features to further optimize the Expanded Text Ads creation process.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.karooya.com\/blog\/new-feature-optimize-campaigns-even-faster\/\" target=\"_blank\" rel=\"noopener\">[New Feature] Optimize Your Campaigns Even Faster With \u201cMust Add\u201d Negative Keywords<\/a><\/p>\n<p>Our flagship product &#8211; &#8220;Karooya\u2019s\u00a0<a href=\"https:\/\/www.karooya.com\/\">Negative Keywords Tool<\/a>&#8221; helps advertisers add negative keywords to their campaigns. This year, we took it a notch higher by making it more easy to add new\u00a0<a href=\"https:\/\/www.karooya.com\/\">negative keywords<\/a>\u00a0to your campaigns. A\u00a0<strong>new tab of \u201cMust-Add\u201d negative keywords <\/strong>has been added which displays the\u00a0keywords that are performing really poorly.<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/12\/must-add-savings.png\" \/>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/our-10-popular-posts-from-2017\/\" target=\"_blank\" rel=\"noopener\">Karooya\u2019s 10 Popular Posts From 2017<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/top-adwords-scripts-2017\/\" target=\"_blank\" rel=\"noopener\">Top AdWords Scripts From 2017<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/top-adwords-announcements-2017\/\" target=\"_blank\" rel=\"noopener\">Top AdWords Announcements That Made News in 2017<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This year saw some major updates made by us to our existing tool &#8216;Negative Keywords Tool&#8216;, launch of new Message Extension Tracking Tool, free AdWords scripts to optimize some of the major tasks etc. Here is a roundup of the top announcements made by our team in 2017<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-5873","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=5873"}],"version-history":[{"count":3,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5873\/revisions"}],"predecessor-version":[{"id":5879,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5873\/revisions\/5879"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=5873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=5873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=5873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}