{"id":5895,"date":"2017-12-21T23:08:24","date_gmt":"2017-12-21T17:38:24","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=5895"},"modified":"2017-12-22T11:47:57","modified_gmt":"2017-12-22T06:17:57","slug":"top-ppc-trends-to-watch-out-for-in-2018","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/top-ppc-trends-to-watch-out-for-in-2018\/","title":{"rendered":"Top PPC Trends To Watch Out For in 2018"},"content":{"rendered":"

Year 2017 has paved way to a new set of expectations for PPCers in 2018. A recent article on SearchEngine Journal<\/a> shared the predictions by 25 experts on what PPC trends will prevail in the coming year. In this post, we will list down the top discussed features by these PPC experts and what to expect out of it.<\/p>\n

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Here are the top 5 trends to look out for as shared by the top PPC experts.<\/p>\n\"ppc<\/a>\n

Audience Targeting<\/strong><\/p>\n

12 PPC experts predicted Audience Targeting to drive the PPC campaigns in 2018. Marketers can utilize the highly segmented options and ensure a personalized experience.<\/p>\n

Pauline Jakober<\/a> in support of this trend said<\/p>\n

Next year, I predict that Google will put more resources into audience targeting methods \u2014 especially on the Search Network \u2014 while, at the same time, advertisers will become increasingly sophisticated users of existing AdWords targeting options.<\/p><\/blockquote>\n

Whereas, Melissa Mackey<\/a> commented<\/p>\n

We\u2019re already starting to see search powerhouses like Google and Bing introducing more ways to target audiences, and that will continue in 2018. Let\u2019s face it \u2013 Facebook is leading the pack when it comes to efficient audience targeting, and Google wants to avoid losing market share.<\/p><\/blockquote>\n

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Automation Tools<\/strong><\/p>\n

7 PPC experts vouched for more improved automation tools in the coming year. While marketers will adopt automation strategies more optimally in 2018, Google will continue to work on more of such robust tools.<\/p>\n

Frederick Vallayes<\/a> commented<\/p>\n

In 2018, we\u2019ll continue to see more improvements in PPC automation driven by more sophisticated machine learning and artificial intelligence.<\/p><\/blockquote>\n

Whereas Dusty Vegas<\/a> suggested<\/p>\n

2018 will be the year when we begin to see the true power of automation. Eventually, the days of having a PPC analyst manually changing bids will be gone.<\/p><\/blockquote>\n

On the other hand, Andrew Lolk<\/a> said<\/p>\n

My prediction is that Google will continue adding things to the interface that do two things at the same time:<\/p>\n