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Updates Made to Data Studio<\/strong><\/p>\n Data Studio, reporting tool , earlier restricted to only 5 reports has been made available for free<\/a> with unlimited reports to help businesses get value from it. Later Google made the announcement of Data Studio being opened for 180+ countries<\/a>, giving more business the opportunity to access data and create customizable reports,<\/p>\n With Search Console connector<\/a> users can access their data on the Data Studio platform, create reports out of it and share it for further intervention. The new Data Control<\/a> helped users view their data easily in Data Studio.<\/p>\n There were other feature updates made to the Data Studio listed down here:<\/p>\n <\/p>\n Google Optimize<\/strong><\/p>\n Post its launch last year, Google Optimize<\/strong><\/a> – a feature to help businesses A\/B test their websites and take necessary action, and Google Optimize 360<\/strong> were made accessible to everyone<\/p>\n Later at Google Marketing Next Google Optimize was integrated with AdWords<\/a>, making it easy for advertisers to optimize the landing pages their ads takes the users to.<\/p>\n <\/p>\n <\/p>\n Updates to Google Analytics Account<\/strong><\/p>\n Earlier this year, Google introduced enhancements to their Analytics platform<\/a>, that intended to help business develop deeper understanding of the user. This included an improved and new home page and a new ‘Discover’ page with the latest products and services useful for the Analytics account.<\/p>\n Later, in November, they announced a round of improvements to help businesses easily manage their Analytics account<\/a>.<\/p>\n <\/p>\n Machine Learning and Google Attribution<\/strong><\/p>\n To help marketers measure the impact of their marketing activities across devices and channels, Google Attribution<\/a> was announced during the Google Marketing Next event. With this change, last-click attribution that missed out measuring the impact of most marketing touch points was covered up.<\/p>\n <\/p>\n Following this change, the Attribution was moved from beta stage and made available to more advertisers<\/a>.<\/p>\n <\/p>\n Support to AMP<\/strong><\/p>\n With Accelerated Mobile Pages being adopted to give an optimized customer experience, Google Analytics introduced enhancements<\/a> to help understand how customers are engaging with your website across AMP and non-AMP pages.<\/p>\n <\/p>\n Related Links:<\/strong><\/p>\n Google’s Analytics was not behind in making some improvements to their platform. Here is a look at some of the top enhancements made by GA and what role they would play in making businesses stay more informed.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-5933","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=5933"}],"version-history":[{"count":5,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5933\/revisions"}],"predecessor-version":[{"id":5959,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5933\/revisions\/5959"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=5933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=5933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=5933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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