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1. 5 (less obvious) PPC trends to watch in 2018<\/a>\u00a0– Ginny Marvin<\/a> shares the 5 trends that the search marketer will be impacted with in the year 2018, which are a little out of line from the predictions made by the PPC experts.<\/p>\n <\/p>\n 2. The Best B2B Marketing Campaigns of 2017<\/a>\u00a0– Here are some exemplary B2B marketing campaigns with well-devised marketing strategies that can inspire you to gear up your marketing communication. Alex Rynne<\/a> shares such 5 marketing campaigns from a rather extensive bucket of options.<\/p>\n <\/p>\n 3. How to Improve Your Facebook Ads Results<\/a>\u00a0– Want your Facebook ads to deliver results?\u00a0Megan O’Neill<\/a>\u00a0discusses the three steps that can help optimize your Facebook ads to connect with your target audience.<\/p>\n <\/p>\n <\/p>\n 4. Experts Reveal 2018 Facebook Advertising Predictions<\/a>\u00a0– Facebook has become an equally preferred advertising platform along with AdWords and Bing. Here are some predictions by Facebook experts discussing its role in retail in the year 2018. Tara Johnson<\/a> shares in this post.<\/p>\n <\/p>\n 5. Should You Bid on Your Competitor\u2019s Brand Name?<\/a>\u00a0–\u00a0Michelle Morgan<\/a>\u00a0discusses why it is as important to bid on competitor brand name as your own. Also shared are tips to ensure that competitor brand bidding helps deliver the results you expect.<\/p>\n <\/p>\n Related Links:<\/strong><\/p>\n Here is a recap of the top posts from last year’s last week, mostly discussing about how 2018 will shape up for advertisers, predictions that will impact the search marketers, improving your Facebook ad’s performance and more in this week’s PPC news recap.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-5954","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=5954"}],"version-history":[{"count":3,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5954\/revisions"}],"predecessor-version":[{"id":5958,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/5954\/revisions\/5958"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=5954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=5954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=5954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"facebook](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/01\/facebook-demographic-targeting.png\")
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