{"id":6100,"date":"2018-01-31T11:56:27","date_gmt":"2018-01-31T06:26:27","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6100"},"modified":"2018-02-07T15:11:08","modified_gmt":"2018-02-07T09:41:08","slug":"ppcchat-google-tag-manager-ppc","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-google-tag-manager-ppc\/","title":{"rendered":"PPCChat | Google Tag Manager &#038; PPC | Jan 30, 2018"},"content":{"rendered":"<p class=\"lead\" class=\"lead\">This week\u2019s PPCChat session was hosted by <a href=\"https:\/\/twitter.com\/timothyjjensen\" target=\"_blank\" rel=\"noopener\">Timothy Jensen<\/a>\u00a0and the topic of discussion was using Google Tag Manager, adding them to your or client&#8217;s sites, desired features for GTM, tips for using GTM on specific channel, resources to learn more about GTM and more.<\/p>\n<p><!--more--><\/p>\n<p>Here is the screencap of the discussion that took place.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/01\/ppcchat-discussion.png\"><img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"528\" class=\"aligncenter size-full wp-image-6043\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/01\/ppcchat-discussion.png\" alt=\"ppcchat discussion\" \/><\/a>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4><strong>Q1: What&#8217;s your comfort level with using Google Tag Manager?<\/strong><\/h4>\n<ul>\n<li class=\"TwitterCardsGrid-col--12 PollXChoice-optionContainer \" data-poll-index=\"1\"><label class=\"PollXChoice-choice\" data-poll-index=\"1\"><span class=\"PollXChoice-choice--text\" data-poll-index=\"1\">Google Tag What?<\/span><\/label><\/li>\n<li class=\"TwitterCardsGrid-col--12 PollXChoice-optionContainer \" data-poll-index=\"2\"><label class=\"PollXChoice-choice\" data-poll-index=\"2\"><span class=\"PollXChoice-choice--text\" data-poll-index=\"2\">Heard of it, never used<\/span><\/label><\/li>\n<li class=\"TwitterCardsGrid-col--12 PollXChoice-optionContainer \" data-poll-index=\"3\"><label class=\"PollXChoice-choice\" data-poll-index=\"3\"><span class=\"PollXChoice-choice--text\" data-poll-index=\"3\">Used a basic level<\/span><\/label><\/li>\n<li class=\"TwitterCardsGrid-col--12 PollXChoice-optionContainer \" data-poll-index=\"4\"><label class=\"PollXChoice-choice\" data-poll-index=\"4\"><span class=\"PollXChoice-choice--text\" data-poll-index=\"4\">I\u2019m a pro!<\/span><\/label><\/li>\n<\/ul>\n<p>Zero, lol. I know what it is but not how to use it &#8211; <a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/Mel66\" data-user-id=\"15281665\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@Mel66<\/span><\/a><\/p>\n<p>It used to be fairly high, gotten less familiar with it as they have continued to make it more complex.\u00a0\u2013\u00a0<a href=\"https:\/\/twitter.com\/PPCKirk\">@PPCKirk<\/a><\/p>\n<p>Definitely basic &#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/mindswanppc\" data-user-id=\"855382813792751617\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@mindswanppc<\/span><\/a><\/p>\n<p>Amateur\u00a0\u2013\u00a0<a href=\"https:\/\/twitter.com\/clickyricky\">@clickyricky<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Q2:\u00a0Are your clients ever concerned about adding GTM to sites and the power it allows you to add scripts? How do you address these concerns?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>Sending a detailed list of events through multiple emails that need to be tracked for micro-conversions helps, and then offering to do it yourself \u201cif you could just get access to GTM\u201d can help\u00a0\u2013\u00a0<a href=\"https:\/\/twitter.com\/PPCKirk\">@PPCKirk<\/a><\/p>\n<p>It really depends on the size of the company you are working with. Usually, SMBs are more willing to let me do whatever i want from the moment that it brings value to their business. Big companies = pain in the a** &#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/Khalifounours\" data-user-id=\"3085421\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@Khalifounours<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Q3: What gripes do you have in working with GTM? Annoyances with the interface, limitations, etc.<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>Not really a gripe per se, but it\u2019s definitely become more advanced than it was in the beginning. You really do need to know what you\u2019re doing, or be able to hire someone who does!\u00a0\u2013\u00a0<a href=\"https:\/\/twitter.com\/PPCKirk\">@PPCKirk<\/a><\/p>\n<p>To be able to use it at its full capacity, you need to have a bit of developer background, whether to create scripts, etc&#8230; the basics are pretty standard but if you want to go deeper, you need to know how to code.\u00a0&#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/Khalifounours\" data-user-id=\"3085421\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@Khalifounours<\/span><\/a><\/p>\n<p>You still have to know what you&#8217;re doing to successfully deploy GTM. It can get really broken when there are too many working on it and\/or those who don&#8217;t know what they are doing. It is not &#8220;anyone can do it in 5 minutes&#8221;.\u00a0\u2013\u00a0<a href=\"https:\/\/twitter.com\/NeptuneMoon\">@NeptuneMoon<\/a><\/p>\n<p>I wish some explanations were a little deeper&#8230;. the Google Dev site usually helps me answer a question I have or roadblock I run into <a class=\"twitter-hashtag pretty-link js-nav\" dir=\"ltr\" href=\"https:\/\/twitter.com\/hashtag\/ppcchat?src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s>ppcchat<\/a>\u00a0&#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/duanebrown\" data-user-id=\"11940352\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@duanebrown<\/span><\/a><\/p>\n<p>When in doubt, I check out the Simo Ahava blog. He&#8217;s a master at GTM. Great spot if you want to keep up with GTM changes and what the real deal. &#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/duanebrown\" data-user-id=\"11940352\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@duanebrown<\/span><\/a><\/p>\n<p>I do wish there were more resources that weren&#8217;t so directed at people who are developer-minded. &#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/AFHammer\" data-user-id=\"26768737\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@AFHammer<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Q4: As a followup, what features do you wish GTM would add?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>I would say maybe more preset \/ prepopulated variables, smart variables that would help us create the tags faster.\u00a0&#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/Khalifounours\" data-user-id=\"3085421\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@Khalifounours<\/span><\/a><\/p>\n<p>I wish it was better at giving alerts if you were about to really break something. Worked on a project recently where another party &#8220;took over&#8221; the GTM &amp; ended up breaking all my stuff &amp; there was no GA data flowing until they figured it out&#8230; &#8211;\u00a0\u00a0<a href=\"https:\/\/twitter.com\/NeptuneMoon\">@NeptuneMoon<\/a><\/p>\n<p>If smart variables were something like smart goals in GA. Not something I would want to see in an account. It&#8217;s to general for our needs. &#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/duanebrown\" data-user-id=\"11940352\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@duanebrown<\/span><\/a><\/p>\n<p class=\"ProfileTweet-action ProfileTweet-action--more js-more-ProfileTweet-actions\">Better organisation, folders should be integrated into the interface of tags and triggers instead of being standalone.\u00a0&#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/EvaMaMartin\" data-user-id=\"33191133\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@EvaMaMartin<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Q5: Are there any tips you would give for using GTM for specific channels? AdWords, Bing, FB, GA, etc?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>One interesting setup I worked on was getting weather-related data to import into GA for an HVAC client who wanted to see how weather trends correlated with performance\u00a0\u2013\u00a0<a href=\"https:\/\/twitter.com\/timothyjjensen\">@timothyjjensen<\/a><\/p>\n<p>Think about your campaigns as parts of a whole ecosystem as you set them up. Unique names that can be triggers, for instance. Shameless plug &#8211; I will be talking about how to do this at Hero Conference in Austin&#8230;\u00a0&#8211;\u00a0\u00a0<a href=\"https:\/\/twitter.com\/NeptuneMoon\">@NeptuneMoon<\/a><\/p>\n<p>Don&#8217;t be afraid to get your hands dirty. Use preview mode to make sure your triggers\/tags are firing properly. Trial and error. &#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/mcgregor212\" data-user-id=\"1546118215\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@mcgregor212<\/span><\/a><\/p>\n<p>Yes, preview mode is super helpful! The Recordings feature of the Tag Assistant Chrome extension is also helpful in assessing GTM setups and how data&#8217;s being seen by GA.\u00a0\u2013\u00a0<a href=\"https:\/\/twitter.com\/timothyjjensen\">@timothyjjensen<\/a><\/p>\n<p>Be careful to not double count data in GA, this helpful <a class=\"twitter-atreply pretty-link js-nav\" dir=\"ltr\" href=\"https:\/\/twitter.com\/UpBuildTeam\">@UpBuildTeam<\/a> post was explains:\u00a0https:\/\/www.upbuild.io\/blog\/regular-google-analytics-and-gtm\/\u00a0\u2013\u00a0<a href=\"https:\/\/twitter.com\/PPCKirk\">@PPCKirk<\/a><\/p>\n<p>I like it for cross-platform. set up the trigger and aim LinkedIn, Bing, Facebook and AdWords at it. &#8211;\u00a0<a href=\"https:\/\/twitter.com\/JuliaVyse\">@JuliaVyse<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Q6: For those using GTM on an advanced level, are there any custom uses we haven\u2019t talked about that could be helpful to others?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>&#8212; NO ANSWERS &#8212;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Q7: What are your favorite resources for learning about GTM?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>GTM Fundamentals in Google Analytics Academy is really helpful for beginners :\u00a0https:\/\/analytics.google.com\/analytics\/academy\/course\/5 &#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/_ericm\" data-user-id=\"10136682\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@_ericm<b><\/b><\/span><\/a><\/p>\n<div class=\"ProfileTweet-action ProfileTweet-action--more js-more-ProfileTweet-actions\">\n<div class=\"js-tweet-text-container\">\n<p class=\"TweetTextSize TweetTextSize--jumbo js-tweet-text tweet-text\" lang=\"en\" data-aria-label-part=\"0\">For step-by-step tutorials I like Measureschool&#8217;s YouTube channel &#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/EvaMaMartin\" data-user-id=\"33191133\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@EvaMaMartin<\/span><\/a><\/p>\n<p lang=\"en\" data-aria-label-part=\"0\">Co-workers have been great resources. After that, I&#8217;m off to Google to see what reliable sources I can find.\u00a0&#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/mcgregor212\" data-user-id=\"1546118215\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@mcgregor212<\/span><\/a><\/p>\n<p lang=\"en\" data-aria-label-part=\"0\">Big fan of anything on <a class=\"twitter-atreply pretty-link js-nav\" dir=\"ltr\" href=\"https:\/\/twitter.com\/SimoAhava\" data-mentioned-user-id=\"1929274243\">@SimoAhava<\/a>&#8216;s blog. <a class=\"twitter-atreply pretty-link js-nav\" dir=\"ltr\" href=\"https:\/\/twitter.com\/OptimizeSmart\" data-mentioned-user-id=\"414773408\">@OptimizeSmart<\/a> has some solid GTM articles as well.\u00a0\u2013\u00a0<a href=\"https:\/\/twitter.com\/timothyjjensen\">@timothyjjensen<\/a><\/p>\n<p lang=\"en\" data-aria-label-part=\"0\"><a class=\"twitter-atreply pretty-link js-nav\" dir=\"ltr\" href=\"https:\/\/twitter.com\/OptimizeSmart\" data-mentioned-user-id=\"414773408\">@OptimizeSmart<\/a>is very helpful with GTM and GA&#8230;not to mention analytics in general and statistics for business.\u00a0&#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/_ericm\" data-user-id=\"10136682\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@_ericm<\/span><\/a><\/p>\n<p>The <a href=\"https:\/\/twitter.com\/UpBuildTeam\">@UpBuildTeam<\/a> blog, such as this niftily neat (albeit it somewhat dated) article by <a href=\"https:\/\/twitter.com\/Mike_Arnesen\">@Mike_Arnesen<\/a>: <a class=\"twitter-timeline-link\" dir=\"ltr\" title=\"https:\/\/www.upbuild.io\/gtm\/\" href=\"https:\/\/www.upbuild.io\/gtm\/\">www.upbuild.io\/gtm\/<\/a> \u2013\u00a0<a href=\"https:\/\/twitter.com\/PPCKirk\">@PPCKirk<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Q8 What tips would you give to those just getting started in using GTM?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>Start simple &#8211; run your basic GA code through GTM as a first step. Note: If you do this, be sure to remove any other instances of GA code from your site.\u00a0&#8211;\u00a0<a href=\"https:\/\/twitter.com\/NeptuneMoon\">@NeptuneMoon<\/a><\/p>\n<p>Plan to check data flow early and often after you implement via GTM. Catching a problem quickly is always preferable.\u00a0&#8211;\u00a0<a href=\"https:\/\/twitter.com\/NeptuneMoon\">@NeptuneMoon<\/a><\/p>\n<p>Be methodical and check frequently.\u00a0<a href=\"https:\/\/twitter.com\/JuliaVyse\">@JuliaVyse<\/a><\/p>\n<p>Don&#8217;t be intimidated by GTM just because you&#8217;re not a developer &#8211; you can use it effectively even without a coding background (just make sure you have support if things go sideways) &#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/EvaMaMartin\" data-user-id=\"33191133\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@EvaMaMartin<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Misc: I&#8217;m also curious (based on some concerns brought up) if you wish GTM had better safeguards in place for non-dev\/tech ppl to know they&#8217;re not going to do something detrimental to the site\/data<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>Don&#8217;t give Publish access and check their work,\u00a0Edit access level is underrated for teams. &#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/NotSpamIpromise\" data-user-id=\"381723024\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@NotSpamIpromise<\/span><\/a><\/p>\n<p>Centralization, organization, testing events and triggers without having to hard code them all. (Remember putting GA Events &#8216;inside&#8217; each button?)\u00a0&#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/NotSpamIpromise\" data-user-id=\"381723024\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@NotSpamIpromise<\/span><\/a><\/p>\n<p>I was one of those non-dev people who broke crap in GTM. After taking down a client&#8217;s site I was happy with edit-only access. Nothing teaches you responsibility like liability. If you have devs at your disposal, USE THEM.\u00a0\u2013\u00a0<a href=\"https:\/\/twitter.com\/timmhalloran\" target=\"_blank\" rel=\"noopener\">@timmhalloran<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>PPCChat Participants:<\/strong><\/p>\n<ul>\n<li>Timothy Jensen \u2013\u00a0<a href=\"https:\/\/twitter.com\/timothyjjensen\" target=\"_blank\" rel=\"noopener\">@timothyjjensen<\/a><\/li>\n<li>Julie F Bacchini \u2013\u00a0<a href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\" rel=\"noopener\">@NeptuneMoon<\/a><\/li>\n<li>Kirk Williams \u2013\u00a0<a href=\"https:\/\/twitter.com\/PPCKirk\" target=\"_blank\" rel=\"noopener\">@PPCKirk<\/a><\/li>\n<li>Khalifa &#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/Khalifounours\" data-user-id=\"3085421\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@Khalifounours<\/span><\/a><\/li>\n<li>Eva Martin &#8211; <a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/EvaMaMartin\" target=\"_blank\" rel=\"noopener\" data-user-id=\"33191133\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@EvaMaMartin<\/span><\/a><\/li>\n<li>Duane Brown \u2013\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/duanebrown\" data-user-id=\"11940352\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@duanebrown<\/span><\/a><\/li>\n<li>Julia Vyse \u2013\u00a0<a href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\" rel=\"noopener\">@JuliaVyse<\/a><\/li>\n<li>Garrett McGregor \u2013\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/mcgregor212\" target=\"_blank\" rel=\"noopener\" data-user-id=\"1546118215\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@mcgregor212<\/span><\/a><\/li>\n<li>Matt Poldberg &#8211;\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/NotSpamIpromise\" data-user-id=\"381723024\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@NotSpamIpromise<\/span><\/a><\/li>\n<li>Eric Marshall \u2013\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/_ericm\" target=\"_blank\" rel=\"noopener\" data-user-id=\"10136682\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@_ericm<\/span><\/a><\/li>\n<li>Tim Halloran \u2013\u00a0<a href=\"https:\/\/twitter.com\/timmhalloran\" target=\"_blank\" rel=\"noopener\">@timmhalloran<\/a><\/li>\n<li>Andrea Taylor \u2013\u00a0<a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/AFHammer\" data-user-id=\"26768737\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@AFHammer<\/span><\/a><\/li>\n<li>Ricky \u2013\u00a0<a href=\"https:\/\/twitter.com\/clickyricky\" target=\"_blank\" rel=\"noopener\">@clickyricky<\/a><\/li>\n<li>Melissa Mackey \u2013\u00a0<span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\"><a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/Mel66\" target=\"_blank\" rel=\"noopener\" data-user-id=\"15281665\">@Mel66<\/a><\/span><\/li>\n<li>MindSwan &#8211; <a class=\"account-group js-account-group js-action-profile js-user-profile-link js-nav\" href=\"https:\/\/twitter.com\/mindswanppc\" data-user-id=\"855382813792751617\"><span class=\"username u-dir u-textTruncate\" dir=\"ltr\" data-aria-label-part=\"\">@mindswanppc<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/ppc-automation-when-to-use-it-how-to-control-it\/\" target=\"_blank\" rel=\"noopener\">PPCChat | PPC Automation &#8211; When To Use It &amp; How To Control It? | Jan 16, 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/ppcchat-coping-with-change-dealing-with-platforms-whims\/\">PPCChat | Coping With Change \u2013 Dealing With Platforms\u2019 Whims | Jan 23, 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/top-ppcchat-discussions-2016\/\" target=\"_blank\" rel=\"noopener\">Top PPCChat Discussions of 2016<\/a><\/li>\n<\/ul>\n<div class=\"ProfileTweet-action ProfileTweet-action--more js-more-ProfileTweet-actions\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This week\u2019s PPCChat session was hosted by Timothy Jensen\u00a0and the topic of discussion was using Google Tag Manager, adding them to your or client&#8217;s sites, desired features for GTM, tips for using GTM on specific channel, resources to learn more about GTM and more.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-6100","post","type-post","status-publish","format-standard","hentry","category-ppc-chat"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=6100"}],"version-history":[{"count":13,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6100\/revisions"}],"predecessor-version":[{"id":6142,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6100\/revisions\/6142"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=6100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=6100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=6100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}