{"id":6180,"date":"2018-02-12T12:42:18","date_gmt":"2018-02-12T07:12:18","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6180"},"modified":"2018-02-12T21:38:41","modified_gmt":"2018-02-12T16:08:41","slug":"weekly-ppc-news-adwords-express-call-notification","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-adwords-express-call-notification\/","title":{"rendered":"Weekly PPC News – AdWords Express Call Notifications, Using Facebook Overlap Tool and more"},"content":{"rendered":"

Learn about the new targeting options announced by Quora, launch of call notifications by AdWords Express, how to save review extension data, importance of including multi-language approach for your international PPC efforts\u00a0and more in this week’s PPC news recap.<\/p>\n

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Improve customer calls with notifications from AdWords Express<\/a>\u00a0– AdWords Express launched call notifications to improve customer call relevance to help target better and also keep track of calls missed from prospect customers.<\/p>\n\"adwords<\/a>\n

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AdWords Opportunities Tab \u2013 Use With Caution<\/a>\u00a0– Robert Brady<\/a> explores the suggestion of “creating more relevant ads” on the AdWords Opportunities Tab and how and why, it just might not be right step to take.<\/p>\n

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PPCChat | B2B Paid Search Strategies & Nuances | Feb 6, 2018<\/a>\u00a0– Last week’s PPCchat session hosted by\u00a0Natalie Barreda<\/a>\u00a0interestingly discussed about paid search tactics for B2B business.\u00a0Here is the screencap of the discussion that took place.<\/p>\n

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Expanded Suite of Targeting Options for Quora Ads<\/a>\u00a0– After having launched topic targeting and filtering by location and platform, Quora has now launched expanded suite of targeting for all its advertisers. With this update they now offer a wide range of targeting options.<\/p>\n\"quora<\/a>\n

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The End of AdWords Review Extensions & How To Save Your Data<\/a>\u00a0– Tara Johnson<\/a> take through the importance of AdWords extensions, why review extension is being removed and how advertisers save the data from their review extension.<\/p>\n

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7 Simple SEM Tips to Help You Get Started<\/a>\u00a0– Digital space has become an importance space to be present in. Hellen Oti<\/a> shares 7 of the SEM tips that can help businesses get started with it.<\/p>\n

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The State of Social Advertising and Tracking<\/a>\u00a0– This post looks into what changed in social advertising, what remain unchanged and what all new features were introduced and on which platform.<\/p>\n

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How to Use the Facebook Audience Overlap Tool to Prevent Ad Fatigue<\/a>\u00a0–\u00a0\u00a0Michelle Morgan<\/a>\u00a0shares how advertisers on Facebook can prevent their ad from repetitively being shown to the same customer by using the Audience Overlap Tool.<\/p>\n\"facebook<\/a>\n

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5 Things You Could Be Automating with AdWords Scripts<\/a>\u00a0– Automating repetitive PPC tasks has been made easier with AdWords Scripts. Frederick Vallaeys<\/a> shares the 5 scripts that should be at the top of advertisers list to put to practice.<\/p>\n

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THE CASE FOR PPC CREATIVE IN MULTIPLE LANGUAGES<\/a>\u00a0– With businesses wanting to expand their reach, advertisers must evaluate using multi-language approach. Will Larcom<\/a> shares his views on including English and local language for international PPC efforts.<\/p>\n

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