{"id":6286,"date":"2018-02-26T19:21:00","date_gmt":"2018-02-26T13:51:00","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6286"},"modified":"2018-02-26T19:30:57","modified_gmt":"2018-02-26T14:00:57","slug":"weekly-ppc-news-facebook-ad-metrics-labels","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-facebook-ad-metrics-labels\/","title":{"rendered":"Weekly PPC News – Facebook Ad Metrics Labels, AdWords Keyword Planner in New UI and more"},"content":{"rendered":"

Facebook ad metrics to display labels with details about the metric, using AdWords Smart Display campaign, the future of audience targeting, improving AdWords strategy for your eCommerce setup, AdWords Keyword Planner in the new UI and more\u00a0in this week’s PPC News recap.<\/p>\n

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Making Ad Metrics Clearer<\/a>\u00a0– Facebook added labels to its measurement tools and metrics to describe how they are determined and simultaneously removed some metrics so that advertisers can concentrate on more relevant ones.<\/p>\n\"facebook<\/a>\n

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PREPARE YOURSELF FOR THE FUTURE OF AUDIENCE BASED ADVERTISING<\/a>\u00a0– Brad Geddes<\/a> on the importance of audience targeting, its future and why its time to start experimenting with your ad messaging according to audience type.<\/p>\n

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9 Ways To Improve Your AdWords eCommerce Strategy: Uncovering Hidden Opportunities<\/a>\u00a0– Andrew Lolk<\/a> lays emphasis on trying more strategies to grow your eCommerce AdWords account than thinking you have reached your potential with AdWords by achieving high ROAS.<\/p>\n

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How to sync your keywords and ad labels with an AdWords Script<\/a>\u00a0– Here is a useful AdWords script by Daniel Gilbert that helps advertisers copy labels within an ad group from ads and keywords. More about this script in this post.<\/p>\n

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Your How-To Guide For Snapchat Ads Manager<\/a>\u00a0– With about 187 million active users, Snapchat could be\u00a0 preferred advertising platforms. Here is all that you must know to get started with Snapchat ads, from setting your snapchat campaign to reviewing campaign performance.<\/p>\n\"snapchat<\/a>\n

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The Case for Smart Display<\/a>\u00a0– Kelsey Hadaller<\/a> in this guest post, discusses about the ‘not much talked about’ Smart Display Campaigns, why it is good to test it out, who should try it and how to set it up, along with some Smart Display case study examples.<\/p>\n

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Breaking Through the Biggest PPC Woes<\/a>\u00a0– What are the common problems or woes faced by that campaign manages face when managing their PPC accounts. Here is a list of 8 of such worries as shared by PPC experts.<\/p>\n

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AdWords Keyword Planner update appears to be rolling out in the new interface<\/a>\u00a0– Keyword Planner Tool in the new AdWords UI has a more streamlined workflow than the current version. Ginny Marvin<\/a> shares details of the same.<\/p>\n\"adwords<\/a>\n

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New Carousel Ads for Instagram Stories Testing Begins<\/a>\u00a0– Tara Johnson<\/a> shares details about the new Carousal Ads for Instagram Stories that will be made accessible to Facebook advertisers in beta.<\/p>\n

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SMB PPC: Targeting Your Search Accounts Well When Budget Is Thin<\/a>\u00a0– Focusing on keywords and audiences, and target your budget diligently to beat the competition. Here is an extensive article by Kirk Williams<\/a> where he shares the tips to target your low budget SMB account.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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