{"id":6325,"date":"2018-03-05T23:51:58","date_gmt":"2018-03-05T18:21:58","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6325"},"modified":"2018-03-05T23:51:58","modified_gmt":"2018-03-05T18:21:58","slug":"weekly-ppc-news-facebook-click-messenger-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-facebook-click-messenger-ads\/","title":{"rendered":"Weekly PPC News – Using Facebook Click-to-Messenger Ads, Attribution Changes Coming To AdWords"},"content":{"rendered":"

Learn about attribution in Google AdWords, using Facebook’s click-to-messenger ads, screencap of latest PPCChat session, importance of analysing your Facebook advertising activities, effectively choosing keywords for your B2B campaigns and more\u00a0\u00a0in this week’s PPC News recap.<\/p>\n

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Start Conversations with Your Customers Using Click-to-Messenger Ads<\/a>\u00a0– Click-to-messenger ads is one of the effective ways to reach businesses. Here is a list of tips to create successful ad campaigns that help strike the right conversation with the right audience.<\/p>\n

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Are you ready for the attribution changes coming to Google AdWords?<\/a>\u00a0– Mona Elesseily<\/a> shares her views on Attribution while also giving an overview of the different attribution models available with Google AdWords.<\/p>\n\"google<\/a>\n

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10 Tips on How to Compete When CPCs Are Super High<\/a>\u00a0– Here are 10 tips as shared by Christi Olson<\/a> to help advertisers manage and survive high competition resulting in high CPCs, and ensuring that their campaigns stay competitive while doing so.<\/p>\n

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Use Facebook Audience Insights Tools to Swipe Your Competitor\u2019s Customers<\/a> – Facebook Audience Insight Tool gives advertisers the ability to fine-tune their audience targeting. Steve Burnett<\/a> gives an overview of the tool to gather useful information regarding the audiences you wish to connect with.<\/p>\n

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Step-by-step PPC Testing Strategy for Any Advertiser<\/a>\u00a0– Robert Brady<\/a> shares a 3 round testing strategy that an advertiser could undertake to create effective PPC ads.<\/p>\n\"3<\/a>\n

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How To Perform A Facebook Advertising Analysis<\/a>\u00a0– Post announcing that they will be updating how content is ranked on Facebook, advertisers must build strong and sophisticated Facebook strategy to stay competitive. Tara Johnson<\/a>, lays down the fundamentals of analysing Facebook’s advertising along with best practices to build strong Facebook strategy.<\/p>\n

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PPCChat | International Paid Search | Feb 27, 2018<\/a>\u00a0– Here is the\u00a0screencap of PPCChat discussion held by Natalie Barreda<\/a>, where the topic of the discussion was\u00a0about targeting other languages, domestic campaigns, staying up-to-date with global and regional trends, localizing PPC campaigns and more.<\/p>\n

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How To Carefully Choose & Use Keywords For Your B2B PPC Campaigns<\/a>\u00a0– Picking up the right keyword is the key to a successful PPC campaign. Mike Fleming<\/a> discusses how B2B advertisers can achieve this objective by following some quick steps.<\/p>\n\"choosing<\/a>\n

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Top 5 Strategic PPC Tips for a Brand-New Company<\/a>\u00a0– Stepping into the digital world. Here are the 5 tips to help you build up your brand to succeed by planning effective PPC strategy and stay-at-par with the competition.<\/p>\n

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Related Links:\u00a0<\/strong><\/p>\n