{"id":6335,"date":"2018-04-25T09:57:42","date_gmt":"2018-04-25T04:27:42","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6335"},"modified":"2020-11-30T17:18:13","modified_gmt":"2020-11-30T11:48:13","slug":"search-terms-report-great-resource","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/search-terms-report-great-resource\/","title":{"rendered":"Why Search Terms Report is a Great Resource?"},"content":{"rendered":"<p class=\"lead\">In an insightful <a href=\"https:\/\/searchengineland.com\/so-many-paid-search-campaigns-so-little-time-heres-how-to-stay-ahead-of-it-all-296599\">article on Search Engine Land<\/a>,\u00a0 Christi Olson writes about the importance of search terms report in Bing Ads.<\/p>\n<p><!--more--><\/p>\n<blockquote><p>Within the keywords tab is the search terms report. It\u2019s a great place to find potential negative keywords, or new potential keywords I should add to my account, either in the same or a new ad group.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>She goes on to illustrate its importance with a real-world example.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>I worked on a local business account whose name included the word, \u201cLevel.\u201d I quickly discovered in the search terms report a ton of unrelated gaming queries, such as \u201cHow do I beat level 10 in [insert game name here].\u201d<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p>Whoa! That&#8217;s a great save. A generic name in the brand name could be a source of irrelevant traffic to your account.<\/p>\n<p>&nbsp;<\/p>\n<p>There are more tips on how to optimize your Bing Ads account quickly. (It&#8217;s applicable to Google AdWords as well.)\u00a0 Read more tips in this <a href=\"https:\/\/searchengineland.com\/so-many-paid-search-campaigns-so-little-time-heres-how-to-stay-ahead-of-it-all-296599\">article<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>If you manage a large accounts with thousands of search terms,\u00a0 or you manage multiple accounts for clients, you should use <a href=\"https:\/\/www.karooya.com\">Negative Keywords Tool<\/a> for faster and better discovery of negative keywords. It works for Google AdWords as well as Bing Ads.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Note: <\/strong><\/em><em>Karooya\u2019s Negative Keywords Tool for Bing Ads is now <strong>Free<\/strong>\u00a0for accounts with ad spend less than\u00a0<strong>$10,000<\/strong>\u00a0per month. Save 10-20% of your search ad spend for free.\u00a0<a href=\"https:\/\/app.karooya.com\/signup?p=n\" target=\"_blank\" rel=\"noopener noreferrer\">Sign up<\/a>\u00a0and start saving your ad budget now.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/how-to-download-search-terms-report-from-amazon-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">How To Download Search Terms Report From Amazon Ads?<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-ad-customizers-in-microsoft-advertising-importance-of-site-link-extension-and-more\/\" target=\"_blank\" rel=\"noopener noreferrer\">How To Find Search Terms in Bing Ads?<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/using-search-terms-report-new-adwords-ui\/\" target=\"_blank\" rel=\"noopener noreferrer\">Using The Search Terms Report In New AdWords UI<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In an insightful article on Search Engine Land,\u00a0 Christi Olson writes about the importance of search terms report in Bing Ads.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[24,6],"tags":[],"class_list":["post-6335","post","type-post","status-publish","format-standard","hentry","category-microsoft-ads","category-negative-keywords"],"featured_image_src":null,"author_info":{"display_name":"Shashikant","author_link":"https:\/\/www.karooya.com\/blog\/author\/shashi\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=6335"}],"version-history":[{"count":10,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6335\/revisions"}],"predecessor-version":[{"id":14466,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6335\/revisions\/14466"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=6335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=6335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=6335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}