{"id":6520,"date":"2018-06-01T19:11:18","date_gmt":"2018-06-01T13:41:18","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6520"},"modified":"2018-06-01T19:12:31","modified_gmt":"2018-06-01T13:42:31","slug":"monthly-roundup-top-ppc-posts-may-2018","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-posts-may-2018\/","title":{"rendered":"Monthly Roundup | Top PPC Posts \u2013 May, 2018"},"content":{"rendered":"<p class=\"lead\" class=\"lead\">Missed out on top PPC posts published in the month of May? Here\u2019s a quick recap of what was trending.\u00a0Learn about the new features in AdWords Editor Ver 12.3, Bing Ads MSN audience network, enhanced Facebook Analytics, In-market audiences now available to Bing advertisers in US market, AdWords new UI fully rolled out and more news covered in this month\u2019s recap of Top PPC News.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>General Data Protection Regulation (GDPR) &amp; It&#8217;s Impact<\/strong> &#8211; GDPR was enforced in the <a href=\"https:\/\/digiday.com\/media\/gdpr-mayhem-programmatic-ad-buying-plummets-europe\/\" target=\"_blank\" rel=\"noopener\">last week of May<\/a> and has impacted the European data security and businesses such as <a href=\"https:\/\/economictimes.indiatimes.com\/tech\/internet\/gdpr-impact-google-facebook-face-over-9-billion-in-fines\/articleshow\/64329058.cms\" target=\"_blank\" rel=\"noopener\">Google and Facebook<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/plus.google.com\/u\/0\/+GoogleAds\/posts\/JtUuYvU6f5u\" target=\"_blank\" rel=\"noopener\">Version 12.3 of AdWords Editor just landed<\/a>\u00a0\u2013 New version launched, packed with a whole bunch of new tools and other improvements. Learn more about it from this update.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/may-2018\/bing-ads-editor-updates-provide-bulk-task-management-organization\" target=\"_blank\" rel=\"noopener\">Bing Ads Editor features Structured Snippets, and enhanced Revert Changes<\/a>\u00a0\u2013 With this release Bing Ads editor made managing Structured Snippets in bulk available and the option to revert all changes made in campaign and ad group.<\/p>\n<img decoding=\"async\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/05\/revert-changes-bing-ads.png\" alt=\"revert changes - bing ads\" \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/adwords.googleblog.com\/2018\/05\/adwords-transition-new-experience.html\" target=\"_blank\" rel=\"noopener\">AdWords is fully switching to the new experience<\/a>\u00a0\u2013 With this update AdWords announced that all the features are now available in the new user interface, along with a couple of improvements made as per user feedback. Learn more.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-deactivate-non-spending-adwords-accounts-month\/252359\/\" target=\"_blank\" rel=\"noopener\">Google to Deactivate Non-Spending AdWords Accounts This Month<\/a>\u00a0\u2013 Here are the details of a recent announcement made by AdWords about deactivating accounts with no ad spend in the last 15 months.\u00a0<a href=\"https:\/\/twitter.com\/mattgsouthern\" target=\"_blank\" rel=\"noopener\">Matt Southern<\/a>\u00a0explores this update.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/may-2018\/new-features-for-importing-your-campaigns-from-adwords-to-bing-ads\" target=\"_blank\" rel=\"noopener\">New features for importing your campaigns from AdWords to Bing Ads<\/a>\u00a0\u2013 After announcing Automated Imports, the last year, Bing Ads has been in the process of evolving it more to help advertisers spend less time and gain more from this feature. Here is an update of some of the new options introduced.<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/05\/advanced-option-importing-in-bing-ads.png\" alt=\"advanced option- importing in bing ads\" \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/adwords.googleblog.com\/2018\/05\/drive-sales-and-reach-more-customers.html\" target=\"_blank\" rel=\"noopener\">Drive sales and reach more customers with new Shopping campaigns<\/a>\u00a0\u2013 The updated shopping campaign type offers the option to automate the campaign (by delivering your marketing objective) in order to drive sales and reach more customers.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/may-2018\/reach-the-audience-that-matters-most-with-microsoft-audience-network\" target=\"_blank\" rel=\"noopener\">Reach the Audience that Matters Most<\/a>\u00a0\u2013 Bing Ads unveiled the Microsoft Audience Network last week, which offers advanced audience targeting intended to help businesses connect with people through their journey across various media.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/f8-2018-launching-new-facebook-analytics-features-to-help-you-understand-how-people-interact-with-your-business\" target=\"_blank\" rel=\"noopener\">Launching New Facebook Analytics Features to Help You Understand How People Interact with Your Business<\/a>\u00a0\u2013 During the annual Developer\u2019s Conference, Facebook announced the launch of new features in Facebook Analytics to help gain deeper consumer insight and understanding.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/may-2018\/find-the-ideal-audience-with-in-market-audiences\">Find the ideal audience with In-market Audiences<\/a>\u00a0&#8211; Now it gets a step easier to find your ideal audience in Bing Ads With this recent announcement Bing Ads have made &#8216;In-market audiences&#8217; available to advertisers in the US market.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/top-ppc-news-monthly-roundup-jan-2018\/\" target=\"_blank\" rel=\"noopener\">Monthly Roundup | Top PPC Posts \u2013 January, 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/google-analytics-announcements-from-2017\/\" target=\"_blank\" rel=\"noopener\">Top Google Analytics Announcements From 2017<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/top-ppc-trends-to-watch-out-for-in-2018\/\" target=\"_blank\" rel=\"noopener\">Top PPC Trends To Watch Out For in 2018<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Missed out on top PPC posts published in the month of May? Here\u2019s a quick recap of what was trending.\u00a0Learn about the new features in AdWords Editor Ver 12.3, Bing Ads MSN audience network, enhanced Facebook Analytics, In-market audiences now available to Bing advertisers in US market, AdWords new UI fully rolled out and more&#8230;  <a href=\"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-posts-may-2018\/\" class=\"more-link\" title=\"Read Monthly Roundup | Top PPC Posts \u2013 May, 2018\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-6520","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=6520"}],"version-history":[{"count":5,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6520\/revisions"}],"predecessor-version":[{"id":6526,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6520\/revisions\/6526"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=6520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=6520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=6520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}