{"id":6528,"date":"2018-06-04T09:41:52","date_gmt":"2018-06-04T04:11:52","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6528"},"modified":"2018-06-04T16:26:33","modified_gmt":"2018-06-04T10:56:33","slug":"weekly-ppc-news-adwords-notes-is-here-bing-ads-launches-in-market-audience","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-adwords-notes-is-here-bing-ads-launches-in-market-audience\/","title":{"rendered":"Weekly PPC News &#8211; AdWords Notes is Here, Bing Ads launches In-market Audience in US and more"},"content":{"rendered":"<p class=\"lead\">Learn about the newly launched In-market audiences, factors that influence voice search, AdWords notes, integration of Google Optimize and AdWords for better results, components of a good PPC report, effectively mining search query data and more in this week\u2019s PPC News recap.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/may-2018\/find-the-ideal-audience-with-in-market-audiences\">Find the ideal audience with In-market Audiences<\/a>\u00a0\u2013 Now it gets a step easier to find your ideal audience in Bing Ads With this recent announcement Bing Ads have made \u2018In-market audiences\u2019 available to advertisers in the US market.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/adwords-notes-have-arrived-how-to-get-started-299381\" target=\"_blank\" rel=\"noopener\">AdWords notes have arrived: How to get started<\/a>\u00a0&#8211; This new feature talked about earlier this year is now available for advertisers to use. No you can easily add notes at a point of reference in the new AdWords UI. <a href=\"https:\/\/twitter.com\/GinnyMarvin\" target=\"_blank\" rel=\"noopener\">Ginny Marvin<\/a> shares details on how to use it.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/06\/add-note-adwords-new-interface.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"380\" class=\"aligncenter size-full wp-image-6529\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/06\/add-note-adwords-new-interface.jpg\" alt=\"add note adwords new interface\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.cpcstrategy.com\/blog\/2018\/05\/responsive-search-ads\/\" target=\"_blank\" rel=\"noopener\">Google\u2019s New Responsive Search Ads | How They Work and Best Practices<\/a> &#8211; <a href=\"https:\/\/twitter.com\/GregDSwan\" target=\"_blank\" rel=\"noopener\">Greg Swan<\/a> looks into how the newly launched AdWords responsive ads function, best practices of using it and the benefits it brings to advertisers and their campaign.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/analytics.googleblog.com\/2018\/05\/deliver-more-relevant-experiences-with-optimize-and-adwords-pmm.html\" target=\"_blank\" rel=\"noopener\">Deliver more relevant experiences with Optimize and AdWords<\/a>\u00a0&#8211; With this announcement Google declared the integration of Google Optimize with AdWords to make it easy to create effective landing pages and quickly test them to drive results.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.ppchero.com\/swiftly-navigate-the-new-adwords-ui\/\" target=\"_blank\" rel=\"noopener\">SWIFTLY NAVIGATING THE NEW ADWORDS UI<\/a>\u00a0&#8211; With Google all set to stop the old interface by end of this year, <a href=\"https:\/\/twitter.com\/PPCHartman\" target=\"_blank\" rel=\"noopener\">Mary Hartman<\/a> shares the tricks to quickly sail through the new UI without much hassle.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/06\/new-adwords-ui-shortcuts.png\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"377\" class=\"aligncenter size-full wp-image-6533\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/06\/new-adwords-ui-shortcuts.png\" alt=\"new adwords ui shortcuts\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.searchenginepeople.com\/blog\/mining-ppc-search-query-data-3-filters-every-account-can-use.html\" target=\"_blank\" rel=\"noopener\">Mining PPC Search Query Data: 3 Filters Every Account Can Use<\/a>\u00a0&#8211; <a href=\"https:\/\/twitter.com\/robert_brady\" target=\"_blank\" rel=\"noopener\">Robert Brady<\/a> shares the filtering tactics to help mine the search query data to help understand what potential customers are looking for.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.acquisio.com\/blog\/agency\/whats-in-a-good-ppc-report\/\" target=\"_blank\" rel=\"noopener\">What\u2019s in a Good PPC Report?<\/a>\u00a0&#8211; A good PPC report can in turn help get valuable information to scale up your campaign. Here is why PPC reporting is required and how to ensure that you present a rather informative one.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.clixmarketing.com\/blog\/2018\/05\/31\/setting-up-the-linkedin-insight-tag-with-google-tag-manager\/\" target=\"_blank\" rel=\"noopener\">Setting Up the LinkedIn Insight Tag with Google Tag Manager<\/a>\u00a0&#8211; <a href=\"https:\/\/twitter.com\/timothyjjensen\" target=\"_blank\" rel=\"noopener\">Timothy Jensen<\/a> guides advertisers using LinkedIn&#8217;s ad platform with the steps to set up Insight tag using the Google Tag Manager.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/06\/install-linkedin-insight-tag.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6537\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/06\/install-linkedin-insight-tag.png\" alt=\"install linkedin insight tag\" width=\"727\" height=\"360\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.iqsdirectory.com\/blog\/the-7-factors-that-determine-whether-your-site-shows-in-voice-searches\/\" target=\"_blank\" rel=\"noopener\">The 7 Factors That Determine Whether Your Site Shows In Voice Searches<\/a>\u00a0&#8211; An estimate of 50% of all search is speculated to be voice search by 2020. In order to stay in the game, here are the 7 changes with which you can optimize your website to show in voice search results.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/ignitevisibility.com\/display-network-vs-search-network-use-best-results\/\" target=\"_blank\" rel=\"noopener\">Display Network vs Search Network &#8211; When to use and which for best results<\/a>\u00a0&#8211; Here is a post that will help you determine which network will contribute in achieving your business goals and how to use each of these to get optimal results.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/4-ppc-trends-expected-to-impact-2018\/\" target=\"_blank\" rel=\"noopener\">4 PPC Trends Expected To Impact 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/search-terms-report-great-resource\/\" target=\"_blank\" rel=\"noopener\">Why Search Terms Report is a great resource?<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/5-new-features-definitely-try-new-adwords-ui\/\" target=\"_blank\" rel=\"noopener\">5 New Features To Definitely Try in The New AdWords UI<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn about the newly launched In-market audiences, factors that influence voice search, AdWords notes, integration of Google Optimize and AdWords for better results, components of a good PPC report, effectively mining search query data and more in this week\u2019s PPC News recap.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-6528","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=6528"}],"version-history":[{"count":8,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6528\/revisions"}],"predecessor-version":[{"id":6544,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6528\/revisions\/6544"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=6528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=6528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=6528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}