{"id":6646,"date":"2018-07-02T13:18:56","date_gmt":"2018-07-02T07:48:56","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6646"},"modified":"2018-07-02T13:18:56","modified_gmt":"2018-07-02T07:48:56","slug":"weekly-ppc-news-adwords-is-now-google-ads-bing-ads-automated-extensions-powered-by-ai","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-adwords-is-now-google-ads-bing-ads-automated-extensions-powered-by-ai\/","title":{"rendered":"Weekly PPC News – AdWords is Now Google Ads, Bing Ads Automated Extensions Powered by AI"},"content":{"rendered":"

Learn about the rebranding announcements made by Google, how Bing Ads has implemented AI in Automated Extensions, PPCChat session recap, the high-converting Facebook ad templates, preventing call fraud in PPC campaign and more\u00a0in this week\u2019s PPC News recap.<\/p>\n

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Introducing simpler brands and solutions for advertisers and publishers<\/a>\u00a0– AdWords announced their re-branding to Google Ads along with brand and solutions for their advertising products to help advertisers choose the right solution, deliver valuable ads and ensure a positive customer experience.<\/p>\n

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How to take advantage of strategic PPC audience targeting<\/a>\u00a0– Amy Bishop<\/a> discusses about the audience targeting that you should be using for your PPC campaign to help leverage performance.<\/p>\n\"audiences<\/a>\n

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Google Display Network Remarketing: How To Drive Sales & Promote Customer Loyalty<\/a>\u00a0– The GDN is highly interactive and valuable platform to connect with audiences. Tara Johnson<\/a>, in this post takes this up and discusses how to retarget customers likely to make a purchase.<\/p>\n

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5 ADWORDS OPTIMIZATIONS YOU CAN IMPLEMENT QUICKLY<\/a>\u00a0– While there is no magic formula for a successful AdWords campaign, simple tweaks to your campaign can make all the difference. Ally Mallick<\/a> shares the 5 optimizations that you can execute quickly to give your campaign the boost it needs.<\/p>\n

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Automated Extensions, powered by AI, help improve your ad\u2019s visibility and performance<\/a>\u00a0– With this announcement Bing Ads added another AI powered solution to their platform by updating the Automated Extensions with reporting and opt-out.<\/p>\n\"automated<\/a>\n

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5 Facebook Ad Templates From the Experts<\/a>\u00a0– Greg Swan<\/a> looks into what makes Facebook ads successful by sharing the high-converting templates along with examples.<\/p>\n

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A New Level of Transparency for Ads and Pages<\/a>\u00a0– With this announcement Facebook took significant steps in making ads and pages on Facebook more transparent, giving more information about organization and their ads.<\/p>\n

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How to Prevent Call Fraud in PPC Campaigns<\/a> –\u00a0Chandal Nolasco Da Silva<\/a>\u00a0discusses how to tackle call fraud, how industry is tackling it, why marketers do call tracking and how valuable PPC calls are for marketers.<\/p>\n\"fraud<\/a>\n

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The Good and the Bad of PPC Auto-Optimization Features: A #PPCChat Recap<\/a>\u00a0– Timothy Jensen<\/a> hosted the last week’s PPCChat session, here are the highlights of the discussion where the topic was ‘Using optimization features in PPC.<\/p>\n

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A MORE SOPHISTICATED APPROACH TO TARGETING \u201cMILLENNIALS\u201d<\/a>\u00a0– Trying to attract millennials. Here is how the two types of segmentation namely, motivation and moment can help understand this customer base appropriately.<\/p>\n

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