{"id":6758,"date":"2018-07-23T10:46:57","date_gmt":"2018-07-23T05:16:57","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6758"},"modified":"2018-07-23T10:46:57","modified_gmt":"2018-07-23T05:16:57","slug":"weekly-ppc-news-merkle-q2-digital-marketing-report-local-business-ppc-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-merkle-q2-digital-marketing-report-local-business-ppc-and-more\/","title":{"rendered":"Weekly PPC News – Merkle Q2 Digital Marketing Report, Local Business PPC and more"},"content":{"rendered":"

Learn about the how Amazon is becoming a growing advertising platform, using Faceook rules for your campaigns, all about Dynamic Search Ads, responsive search ads character limits, how to grow conversions from your local business and more\u00a0in this week\u2019s PPC News recap.<\/p>\n

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Amazon PPC Challenges Google Ads<\/a>\u00a0–\u00a0Roger Montti<\/a>\u00a0shares insights from Digital Advertising Benchmark Report, which compares the two platforms Google Ads and Amazon, advertising trends, and more.<\/p>\n\"amazon<\/a>\n

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DYNAMIC SEARCH ADS FOR ADVANCED USERS<\/a>\u00a0– Using Dynamic Search Ads? Stephanie White<\/a> discusses some of the advanced options to use this ad format and what role it plays in optimizing your DSA ads.<\/p>\n

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Should You Choose a PPC Agency or In-House PPC Management?<\/a>\u00a0– The ever confusing question of handling PPC in-house or hiring an agency addressed in this post by Pauline Jakober<\/a>. Learn about all the pros and cons of each.<\/p>\n

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WORK SMARTER AND SAVE TIME WITH FACEBOOK RULES<\/a>\u00a0– With automated rules stay updated with your campaign performance and get alert when there is an issue that requires to be addressed immediately. Vernon Johnson<\/a> shares insight on how to use Facebook rules in this post.<\/p>\n\"facebook<\/a>\n

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Merkle Q2 2018 Digital Marketing Report Released<\/a>\u00a0– Get hold of the Q2 findings in Merkle’s recently launched Digital Marketing Report. Here are the highlights and the source to download the entire report.<\/p>\n

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5 Google AdWords Features You Should Be Using In 2018<\/a>\u00a0– This year has witnessed a sea of improvements and updates in the AdWords platform. Here are the top 5 features that have upped the game in PPC space. Tiger Rensch<\/a> discusses in this post.<\/p>\n

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Local Business PPC: 8 Tactics To Grow Local Conversions<\/a>\u00a0– Local business PPC can give your revenue the boost it needs. Here are the 8 tactics to help you fine tune your PPC activities for your local business and how to master it.<\/p>\n

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Google\u2019s New In-Market Audiences for Search Ads + How To Use<\/a>\u00a0– In-market audience for search ads have been released in beta stage for advertisers. Greg Swan<\/a> shares how to use in-market audience and its importance.<\/p>\n\"in-market<\/a>\n

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PPC for Tech Support: How to Supercharge Lead Generation in 2018<\/a>\u00a0– Have a tech business that you wish to grow with PPC advertising?\u00a0\u00a0Chandal Nolasco Da Silva<\/a>\u00a0shares the roadmap to get started on this journey.<\/p>\n

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Responsive Search Ads Character Limits<\/a>\u00a0–\u00a0Here is a look into what character limits this new ad format has to offer and how it is a great opportunity for advertisers to display some useful piece of information in their ads.<\/p>\n

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Related Links:<\/strong><\/p>\n