{"id":6805,"date":"2018-07-30T10:24:48","date_gmt":"2018-07-30T04:54:48","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6805"},"modified":"2018-07-30T10:24:48","modified_gmt":"2018-07-30T04:54:48","slug":"weekly-ppc-news-testing-new-grounds-for-amazon-product-ads-linkedins-new-reporting-experience-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-testing-new-grounds-for-amazon-product-ads-linkedins-new-reporting-experience-and-more\/","title":{"rendered":"Weekly PPC News – Testing New Grounds For Amazon Product Ads, LinkedIn’s New Reporting Experience and more"},"content":{"rendered":"

Learn about Amazon’s plans to expand its Sponsored Product ads across the internet, using AdWords Auction Insights Tool for your search campaigns, new LinkedIn reporting experience, whether AI is actually as fruitful as it is predicted to be, script to stop overspending of your AdWords budget and more\u00a0in this week\u2019s PPC News recap.<\/p>\n

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New Google Brand<\/a> – The new name and logo of Google AdWords has started reflecting across Google’s interface from this week, which will take a couple of months to roll out completely.<\/p>\n

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Auction Insights Tool for Google Ads Search Campaigns<\/a>\u00a0– Auction Insights Tool gives insight about your AdWords competitors and how well your ads are performing in comparison to them. More details about this tool, where to find it and how to use the findings from it.<\/p>\n\"auction<\/a>\n

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Introducing a New Reporting Experience in LinkedIn Campaign Manager<\/a>\u00a0– Understanding campaign performance made easier with the redesigned reporting experience for LinkedIn Campaign Manger. Get ready for the new and intuitive experience, starting this week!<\/p>\n

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Stop Google Ads Budget Overspend with This Simple Script<\/a> – Robert Brady<\/a> shares a script that prevents Google from spending 2x your budget. The script runs every hour to check for campaigns that have reached the budget threshold and pauses it, reactivating it the next day to start with a fresh budget for the day.<\/p>\n

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How to Get the Most from Those High LinkedIn CPCs<\/a> – A much useful strategy that helps advertisers connect with valuable audience on the LinkedIn platform and later create use retargeting lists to reach out to them on other platforms. Michelle Morgan<\/a> discusses in this post.<\/p>\n\"build<\/a>\n

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Google AdWords Strategies: Targeting Your Competitor\u2019s Keywords<\/a>\u00a0– Why targeting your competitor’s keywords is one tactic you must immediately adopt and how to go about doing so.\u00a0Tiger Rensch<\/a>\u00a0discusses in this post.<\/p>\n

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Why AI and international paid media is a match made in hell<\/a>\u00a0– Matt Owen<\/a> debates on AI being overhyped and about the\u00a0uncertainty of the true value it brings to paid media. Read his opinions here.<\/p>\n

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Amazon to test new ground for its Sponsored Products ads: the rest of the internet<\/a>\u00a0– Amazon is planning to increase the presence of its Sponsored Products ad format and make it available everywhere in the internet space and not just within Amazon properties. Know more.<\/p>\n

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Changes To Ads Experiments in New AdWords UI<\/a>\u00a0– The new AdWords UI has the option to split the traffic into search based or cookie based. Here are more details about what these options are and what they intend to do.<\/p>\n\"experiment<\/a>\n

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Google or Bing (or Both?) Which PPC Network is Worth Your Time and Money<\/a>\u00a0– The ever debatable topic addressed here. What works best for advertises, Google or Bing? Learn about how these platforms function and the key differences between each other.<\/p>\n

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