{"id":6815,"date":"2018-08-21T10:47:49","date_gmt":"2018-08-21T05:17:49","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6815"},"modified":"2020-11-30T17:09:43","modified_gmt":"2020-11-30T11:39:43","slug":"new-product-amazon-ads-negative-keywords-tool","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/new-product-amazon-ads-negative-keywords-tool\/","title":{"rendered":"[NEW PRODUCT] Amazon Ads Negative Keywords Tool"},"content":{"rendered":"<p class=\"lead\">Having already served customers with Negative Keywords Tool for their Bing and AdWords account, we now extend this tool to Amazon ads advertisers too.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Growing Amazon Ads<\/strong><\/p>\n<p>The recent <a href=\"https:\/\/www.karooya.com\/blog\/key-highlights-from-merkle-q2-2018-digital-marketing-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing report<\/a>\u00a0affirms how Amazon is a growing platform. The advertisers spend on Amazon ad format increased by 165% YoY in Q2, 2018. Also, it was found that Amazon ad clicks converted at a much higher rate than Google&#8217;s Shopping Ads.<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/07\/conversion-rate-shopping-ads.png\" alt=\"conversion rate shopping ads\" \/>\n<p>&nbsp;<\/p>\n<p>Much to prove Amazon ads&#8217; growing chart.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Amazon it is !<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Knowing that advertisers are keen to invest in Amazon ads and want it to bring in profitable returns, we have devised a tool that helps advertisers with negative keywords. Earlier launched for AdWords and <a href=\"https:\/\/www.karooya.com\/blog\/product-update-negative-keywords-tool-for-bing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bing Ads<\/a>, we thought it was best to extend this offering for Amazon users as well.<\/p>\n<p>&nbsp;<\/p>\n<p>So, today we announce the launch of our new\u00a0<a href=\"https:\/\/www.karooya.com\/negative-keywords-for-amazon-ads\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Amazon Negative Keywords Tool<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The tool provides you with Campaign and Ad Group level negative keyword suggestions and the following:<\/p>\n<ul>\n<li>Helps <strong>identify terms that are irrelevant<\/strong> to the business that are eating away major chunk of the budget<\/li>\n<li>Provides you with<strong> multi-word or single word<\/strong> recommendations that you can add as negative keywords to avoid unwanted clicks<\/li>\n<li><strong>Recommends terms similar in nature<\/strong> to an existing or suggested negative keyword (plural or different forms of the same term)<\/li>\n<li>Add custom negative keywords. You can get performance data for a keyword to determine whether you should add it as a negative keyword or not. If it is a multi-word keyword you can test to check the performance of certain keywords and remove it if required. Example, for a suggested negative keyword such as <em>black shoes for men<\/em>, you can search for the performance of a certain keyword such as <em>black shoes<\/em> and basis that decide the best.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Give the tool a try <a href=\"https:\/\/www.karooya.com\/negative-keywords-for-amazon-ads\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>! We offer this free negative keywords tool for Amazon Ads with a generous free tier.<\/p>\n<p>&nbsp;<\/p>\n<p>Using our Negative Keywords Tool helps block irrelevant terms and save on your ad spend as you will end up blocking the terms not bringing enough conversions.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Karooya\u2019s negative keywords tool for Amazon Ads is a powerful tool that saves your ad budget and time. It is\u00a0<strong>Free\u00a0<\/strong>for accounts with a monthly spend of less than\u00a0<strong>$3000<\/strong>.\u00a0<a href=\"https:\/\/www.karooya.com\/negative-keywords-for-amazon-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more<\/a>\u00a0and\u00a0<a href=\"https:\/\/app.karooya.com\/signup?p=n\" target=\"_blank\" rel=\"noreferrer noopener\">sign up<\/a>\u00a0today to improve your ACoS.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/how-are-negative-keywords-different-from-keywords\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Are AdWords Negative Keywords Different From Keywords?<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/8-negative-keywords-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">8 Negative Keywords Best Practices<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/understanding-negative-keywords-with-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">Understanding Adwords Negative Keywords with Examples<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Having already served customers with Negative Keywords Tool for their Bing and AdWords account, we now extend this tool to Amazon ads advertisers too.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[20,6],"tags":[],"class_list":["post-6815","post","type-post","status-publish","format-standard","hentry","category-amazon-ads","category-negative-keywords"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=6815"}],"version-history":[{"count":9,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6815\/revisions"}],"predecessor-version":[{"id":14461,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6815\/revisions\/14461"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=6815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=6815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=6815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}