{"id":6831,"date":"2018-08-02T13:22:42","date_gmt":"2018-08-02T07:52:42","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6831"},"modified":"2018-08-31T16:22:56","modified_gmt":"2018-08-31T10:52:56","slug":"monthly-roundup-top-ppc-posts-july-2018","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-posts-july-2018\/","title":{"rendered":"Monthly Roundup | Top PPC Posts \u2013 July, 2018"},"content":{"rendered":"<p class=\"lead\" class=\"lead\">Missed out on top PPC posts published in the month of July? Here\u2019s a quick recap of what was trending.\u00a0Learn about Google&#8217;s rebranding and other announcements made during its annual advertiser&#8217;s even, create ads in the new format with responsive search ads preview tool, new campaign type for hotels\u00a0 and more news covered in this month\u2019s recap of Top PPC News.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.merkleinc.com\/blog\/merkle-q2-2018-digital-marketing-report-released\" target=\"_blank\" rel=\"noopener\">Merkle Q2 2018 Digital Marketing Report Released<\/a>\u00a0\u2013 Get hold of the Q2 findings in Merkle\u2019s recently launched Digital Marketing Report. Here are the highlights and the source to download the entire report.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/07\/audience-targeting-google-search-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"277\" class=\"aligncenter size-full wp-image-6769\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/07\/audience-targeting-google-search-ads.png\" alt=\"audience targeting google search ads\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-news\/2018\/-introducing-a-new-reporting-experience-in-linkedin-campaign-man\" target=\"_blank\" rel=\"noopener\">Introducing a New Reporting Experience in LinkedIn Campaign Manager<\/a>\u00a0\u2013 Understanding campaign performance made easier with the redesigned reporting experience for LinkedIn Campaign Manger. Get ready for the new and intuitive experience, starting this week!<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.adageindia.in\/digital\/amazon-to-test-new-ground-for-its-sponsored-products-ads-the-rest-of-the-internet\/articleshow\/65101542.cms\" target=\"_blank\" rel=\"noopener\">Amazon to test new ground for its Sponsored Products ads: the rest of the internet<\/a>\u00a0\u2013 Amazon is planning to increase the presence of its Sponsored Products ad format and make it available everywhere in the internet space and not just within Amazon properties. Know more.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.karooya.com\/blog\/new-product-responsive-search-ads-preview-tool\/\" target=\"_blank\" rel=\"noopener\">[New Product] Responsive Search Ads Preview Tool<\/a>\u00a0\u2013 Try our Responsive Search Ads Preview Tool to create multiple ad copies in the new ad format and share it across with clients or team for their perusal.<\/p>\n<img decoding=\"async\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/06\/Responsive-Search-Ad-Preview-Tool-Karooya.png\" alt=\"Responsive Search Ad Preview Tool Karooya\" \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.google\/products\/ads\/live-stream-2018\/\" target=\"_blank\" rel=\"noopener\">Google Marketing Innovations Keynote<\/a>\u00a0\u2013 Here are all the details about the announcements made during its annual advertiser event the last week. Watch the entire session here.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-ads-introduces-new-campaign-type-for-hotels\/261013\/\" target=\"_blank\" rel=\"noopener\">Google Ads Introduces New Campaign Type for Hotels<\/a>\u00a0\u2013 A new campaign type has been added by AdWords to help advertisers better manage hotel ads by promoting on Google search and maps. Here is all that you need to know about it.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/july-2018\/meet-the-new-bing-ads-newsletter\" target=\"_blank\" rel=\"noopener\">Meet the new Bing Ads Newsletter<\/a>\u00a0\u2013 Get updates and insights from Bing Ads along with stories from thought leaders and what is happening around the industry with the refurbished Bing Ads Newsletter<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-adds-people-also-search-for-box-to-paid-search-results\/260917\/\" target=\"_blank\" rel=\"noopener\">Google Adds \u201cPeople Also Search For\u201d Box to Paid Search Results<\/a>\u00a0\u2013\u00a0<a href=\"https:\/\/twitter.com\/mattgsouthern\" target=\"_blank\" rel=\"noopener\">Matt Southern<\/a>\u00a0shares details about the new \u2018People also search for\u2019 box that now appears along with paid search results though behaving in the same manner like organic search results.<\/p>\n<img decoding=\"async\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/07\/people-also-search-for-box.jpeg\" alt=\"people also search for box\" \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/july-2018\/securing-your-urls-with-https\" target=\"_blank\" rel=\"noopener\">Securing your URLs with HTTPS<\/a>\u00a0\u2013 To secure customer information, Bing Ads asks all its advertisers to update their ad\u2019s URL to HTTPS and also suggests the necessary steps to take if your site doesn\u2019t support HTTPS. Know more.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/quarterly-roundup-top-ppc-posts-q1-2018\/\" target=\"_blank\" rel=\"noopener\">Quarterly Roundup | Top PPC Posts, Q1 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/rsa-responsive-search-ads-ad-performance-script\/\" target=\"_blank\" rel=\"noopener\">RSA (Responsive Search Ads) Ad Performance Script<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/responsive-search-ads-template\/\" target=\"_blank\" rel=\"noopener\">Responsive Search Ads Template<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Missed out on top PPC posts published in the month of July? Here\u2019s a quick recap of what was trending.\u00a0Learn about Google&#8217;s rebranding and other announcements made during its annual advertiser&#8217;s even, create ads in the new format with responsive search ads preview tool, new campaign type for hotels\u00a0 and more news covered in this&#8230;  <a href=\"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-posts-july-2018\/\" class=\"more-link\" title=\"Read Monthly Roundup | Top PPC Posts \u2013 July, 2018\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-6831","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=6831"}],"version-history":[{"count":3,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6831\/revisions"}],"predecessor-version":[{"id":6834,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6831\/revisions\/6834"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=6831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=6831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=6831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}