{"id":6876,"date":"2018-08-13T14:57:36","date_gmt":"2018-08-13T09:27:36","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6876"},"modified":"2018-08-13T15:04:34","modified_gmt":"2018-08-13T09:34:34","slug":"weekly-ppc-news-script-to-block-poor-mobile-app-placements-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-script-to-block-poor-mobile-app-placements-and-more\/","title":{"rendered":"Weekly PPC News &#8211; Script To Block Poor Mobile App Placements, Automate Amazon ads and more"},"content":{"rendered":"<p class=\"lead\" class=\"lead\">Start your Monday, with this week\u2019s recap of the PPC News. Some interesting facts about Google Ads Manager, block unwanted app placements with a handy script, optimize your mobile video adson Facebook , the key Google Smart Products to look out for, automating tasks to optimize your Amazon PPC ads and more.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/august-2018\/keep-conversion-tracking-working-across-all-browsers\" target=\"_blank\" rel=\"noopener\">Keep conversion tracking working across all browsers<\/a>\u00a0&#8211; Here are the steps to measure accurate conversion tracking of your campaigns in Bing Ads across all browsers.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/08\/auto-tagging-bing-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"279\" class=\"aligncenter size-full wp-image-6879\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/08\/auto-tagging-bing-ads.png\" alt=\"auto tagging bing ads\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/iq\/articles\/how-to-maximize-the-impact-of-mobile-video\" target=\"_blank\" rel=\"noopener\">How to Maximize the Impact of Mobile Video<\/a>\u00a0&#8211; With the growth of mobile video consumption in Facebook&#8217;s platfrom, here are some insights that will help improve campaigns using mobile video ads to target users.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.karooya.com\/blog\/google-ads-to-remove-option-to-opt-out-of-mobile-apps-targeting\/\" target=\"_blank\" rel=\"noopener\">Google Ads To Remove Option To Opt Out Of Mobile Apps Targeting<\/a> &#8211; A brief summary of what Google Ads is changing in mobile app targeting, how it is to impact advertisers and what they should be doing in light of this change.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/script-block-poor-performing-ad-placements-in-apps\/264839\/?ver=264839X3\" target=\"_blank\" rel=\"noopener\">How to Block Poor Performing In-App Ad Placements<\/a>\u00a0&#8211; <a href=\"https:\/\/twitter.com\/siliconvallaeys\" target=\"_blank\" rel=\"noopener\">Frederick Vallaeys<\/a> shares a script to help advertisers find mobile app placements performing poorly and take necessary action before the change of excluding mobile app targeting rolls out in September.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.lunametrics.com\/blog\/2018\/08\/10\/advertisers-google-smart-products\/\" target=\"_blank\" rel=\"noopener\">How Advertisers Can Use Google\u2019s Smart Products<\/a>\u00a0&#8211; A look into some of Google Ads&#8217; Smart Products announced during Google&#8217;s Annual Marketing Event, that are worth looking out for.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.ppchero.com\/high-ctr-low-conversions-wheres-the-ppc-disconnect\/\" target=\"_blank\" rel=\"noopener\">High CTR? Low Conversion Volume? Where&#8217;s The PPC Disconnect?<\/a>\u00a0&#8211; <a href=\"https:\/\/twitter.com\/Creegs_5\" target=\"_blank\" rel=\"noopener\">Connor Regan<\/a> discusses dealing with high click rates resulting in little or no conversions, where the disconnect lies and how to correct it.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.taxjar.com\/automate-amazon-ppc-ads\/\" target=\"_blank\" rel=\"noopener\">How to Automate Amazon PPC Ads<\/a>\u00a0&#8211; Make your Amazon PPC ads a success by automating some of the key optimization tasks. Here are more details about it.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/08\/amazon-ads-automation-rule.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"264\" class=\"aligncenter size-full wp-image-6880\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/08\/amazon-ads-automation-rule.png\" alt=\"amazon ads automation rule\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.google\/products\/admanager\/three-things-know-about-google-ad-manager\/\" target=\"_blank\" rel=\"noopener\">Three things to know about Google Ad Manager<\/a>\u00a0&#8211; The new service brand was introduced by Google to bring together DoubleClick for Publishers and DoubleClick for Ad Exchange. Here are some more insights about it.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/08\/07\/low-search-volume-keywords\" target=\"_blank\" rel=\"noopener\">The 411 on Low Search Volume Keywords<\/a> &#8211; <a href=\"https:\/\/twitter.com\/ChappyMargot\" target=\"_blank\" rel=\"noopener\">Margot da Cunha<\/a> discusses about low search volume keywords in Google Ads, what it means for advertisers, how to deal with them and more.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/automated-imports-adwords-bing-ads\/\" target=\"_blank\" rel=\"noopener\">Automating The Process Of Importing AdWords Campaign To Bing Ads<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/rsa-responsive-search-ads-ad-performance-script\/\" target=\"_blank\" rel=\"noopener\">RSA (Responsive Search Ads) Ad Performance Script<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/5-automated-rules-use-bing-ads\/\" target=\"_blank\" rel=\"noopener\">5 Automated Rules To Use In Bing Ads<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Start your Monday, with this week\u2019s recap of the PPC News. Some interesting facts about Google Ads Manager, block unwanted app placements with a handy script, optimize your mobile video adson Facebook , the key Google Smart Products to look out for, automating tasks to optimize your Amazon PPC ads and more.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-6876","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=6876"}],"version-history":[{"count":7,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6876\/revisions"}],"predecessor-version":[{"id":6886,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6876\/revisions\/6886"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=6876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=6876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=6876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}