{"id":6888,"date":"2018-08-16T12:39:53","date_gmt":"2018-08-16T07:09:53","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6888"},"modified":"2024-02-14T16:08:19","modified_gmt":"2024-02-14T10:38:19","slug":"amazon-ads-negative-keywords-limits","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/amazon-ads-negative-keywords-limits\/","title":{"rendered":"Amazon Ads Negative Keyword Limits"},"content":{"rendered":"

Absence of negative keyword can affect campaign performance tremendously while adding negative keywords helps curtail unwanted ad traffic, hence improving performance and better managing your budget.<\/p>\n

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Amazon ads offers a similar PPC platform structure, peripherally. Getting into the intricate details showcases the minute details that differentiates it from the rest.<\/p>\n

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So, while Google Ads and Bing Ads lets you add negative keywords in broad, exact and phrase match type, Amazon ads extends only the exact and phrase match type to its negative keywords.<\/p>\n

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Similarly when it comes to the limits of using negative keywords, each platform has limits specified. In Bing Ads it is the following:<\/p>\n

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Each ad group or campaign can contain up to 20,000 negative keywords, and each negative keyword can contain a maximum of 100 characters.<\/p>\n<\/blockquote>\n

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And in Google Ads<\/a> it states the following:
\n\"google<\/a><\/p>\n

And coming to Amazon, here are the limits<\/a>:<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n
Type<\/th>\nLimits<\/th>\n<\/tr>\n
Campaign Negative Keywords<\/td>\n10,000<\/td>\n<\/tr>\n
Negative Keywords in legacy Sponsored Brands Campaigns<\/td>\n1,000<\/td>\n<\/tr>\n
Ad Group Negative Keywords<\/td>\n10,000<\/td>\n<\/tr>\n
Keywords in an account (including negative keywords)<\/td>\n20,000<\/td>\n<\/tr>\n
Negative Keyword Exact Match<\/td>\n10 words or 80 characters<\/td>\n<\/tr>\n
Negative Keyword Phrase Match<\/td>\n4 words or 80 characters<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Before beginning with adding negative keywords you might want to know about the available match types<\/a> and what they mean.<\/p>\n

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So get started now and make this a mandatory task. Rest, the performance will speak for itself.<\/p>\n

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Note:<\/strong> Karooya\u2019s negative keywords tool for Amazon Ads is a powerful tool that saves your ad budget and time. It is\u00a0Free\u00a0<\/strong>for accounts with a monthly spend of less than\u00a0$3000<\/strong>.\u00a0Learn more<\/a>\u00a0and\u00a0sign up<\/a>\u00a0today to improve your ACoS.<\/em><\/p>\n

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Related Links:<\/strong><\/p>\n