{"id":6912,"date":"2018-08-20T16:29:09","date_gmt":"2018-08-20T10:59:09","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6912"},"modified":"2018-08-27T22:25:22","modified_gmt":"2018-08-27T16:55:22","slug":"weekly-ppc-news-quora-introduces-optimize-for-conversion-make-ppc-ads-memorable-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-quora-introduces-optimize-for-conversion-make-ppc-ads-memorable-and-more\/","title":{"rendered":"Weekly PPC News &#8211; Quora Introduces Optimize For Conversion, Make PPC Ads Memorable and more"},"content":{"rendered":"<p class=\"lead\">Gear up for this week, with the recap of some of the top ppc posts in our this week&#8217;s PPC News recap. Quora ads introduces campaign optimized conversion, learn about Amazon Seller Central updates, new Amazon video ads, how to make your ads memorable and more.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.ppchero.com\/amazon-seller-central-and-vendor-central-campaign-manager-updates\/\" target=\"_blank\" rel=\"noopener\">Amazon Updates Seller Central &amp; AMS Campaign Manager Features<\/a>\u00a0&#8211; Amazon is improving its campaign management on Seller Central and Vendor Central platforms with an updated performance dashboard, more options to filter data, consolidation of campaign types and more. <a href=\"https:\/\/twitter.com\/TannerSchroeder\" target=\"_blank\" rel=\"noopener\">Tanner Schroeder<\/a> discusses the details in this post.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-ads-bid-strategy\/261659\/\" target=\"_blank\" rel=\"noopener\">What You Need to Know About Google Ads Bid Strategy<\/a>\u00a0&#8211; <a href=\"https:\/\/twitter.com\/GrpTwentySeven\" target=\"_blank\" rel=\"noopener\">Pauline Jakober<\/a> takes through the Google Ads bidding strategies, when to know you are ready to transition to automated bidding and how.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/business.quora.com\/Announcing-Conversion-Optimized-Campaigns-on-the-Quora-Ads-Platform\" target=\"_blank\" rel=\"noopener\">Announcing Conversion Optimized Campaigns on the Quora Ads Platform<\/a>\u00a0&#8211; With the new optimize for conversion option, advertiser&#8217;s ads will be shown to users most likely to complete the conversion action. Here is more about this update.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/08\/quora-ads-optimize-for-conversions.png\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"251\" class=\"aligncenter size-full wp-image-6919\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/08\/quora-ads-optimize-for-conversions.png\" alt=\"quora ads optimize for conversions\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/digiday.com\/marketing\/amazon-testing-video-ads-mobile-search-results\/\" target=\"_blank\" rel=\"noopener\">Amazon is testing video ads in mobile search results<\/a>\u00a0&#8211; The new video ads format in Amazon is currently available to limited advertisers and can be seen by iPhone or iPad users. More details in this post.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/3qdigital.com\/blog\/gdn-prospecting-the-settings-you-should-know-to-avoid-wasting-dough\/\" target=\"_blank\" rel=\"noopener\">GDN PROSPECTING: THE SETTINGS YOU SHOULD KNOW TO AVOID WASTING DOUGH<\/a>\u00a0&#8211; Instead of spending money without any confirmed conversions, here are the 5 things you should do to optimize our GDN campaign and optimize it for conversions.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.semrush.com\/blog\/common-google-ad-mistakes-avoid\/\" target=\"_blank\" rel=\"noopener\">9 Common (and Costly) Google Ads Mistakes and How to Avoid them<\/a>\u00a0&#8211; Are your Google Ads campaign falling prey to any of these common mistakes? Here is how you can avoid it and ensure an unstoppable growth.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/forget-me-not-3-steps-to-make-your-ppc-ads-more-memorable-303714\" target=\"_blank\" rel=\"noopener\">Forget me not: 3 steps to make your PPC ads more memorable<\/a>\u00a0&#8211; Make your text ads compelling and ensure top of mind recall from customers by following these three steps shared by Purna Virji.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/08\/promotion-extension-google-ads.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6923\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/08\/promotion-extension-google-ads.png\" alt=\"promotion extension google ads\" width=\"694\" height=\"163\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.business2community.com\/online-marketing\/how-voice-and-responsive-search-ads-will-revolutionize-google-ads-02109607\" target=\"_blank\" rel=\"noopener\">How Voice and Responsive Search Ads will Revolutionize Google Ads<\/a>\u00a0&#8211; <a href=\"https:\/\/twitter.com\/ABetvardeh\" target=\"_blank\" rel=\"noopener\">Ashleigh Betvardeh<\/a>\u00a0discusses how with voice search blooming and the Responsive Search Ads soon to be made global, advertisers must make use of this to reach out to their target audience.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.clixmarketing.com\/blog\/2018\/08\/15\/recent-targeting-metric-updates-in-facebook\/\" target=\"_blank\" rel=\"noopener\">Recent Targeting &amp; Metric Updates in Facebook<\/a>\u00a0&#8211; Here&#8217;s a look at some of the recent changes introduced by Facebook that PPC professional&#8217;s must make a note of.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/responsive-search-ads-template\/\" target=\"_blank\" rel=\"noopener\">Responsive Search Ads Template<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-script-to-block-poor-mobile-app-placements-and-more\/\" target=\"_blank\" rel=\"noopener\">RSA (Responsive Search Ads) Ad Performance Script<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/new-product-responsive-search-ads-preview-tool\/\" target=\"_blank\" rel=\"noopener\">[New Product] Responsive Search Ads Preview Tool<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Gear up for this week, with the recap of some of the top ppc posts in our this week&#8217;s PPC News recap. Quora ads introduces campaign optimized conversion, learn about Amazon Seller Central updates, new Amazon video ads, how to make your ads memorable and more.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-6912","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=6912"}],"version-history":[{"count":10,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6912\/revisions"}],"predecessor-version":[{"id":6968,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/6912\/revisions\/6968"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=6912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=6912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=6912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}