{"id":6979,"date":"2018-08-29T14:03:22","date_gmt":"2018-08-29T08:33:22","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6979"},"modified":"2018-08-29T21:55:08","modified_gmt":"2018-08-29T16:25:08","slug":"ppcchat-living-in-the-new-google-ads-ui-28-aug-2018","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-living-in-the-new-google-ads-ui-28-aug-2018\/","title":{"rendered":"PPCChat | Living In The New Google Ads UI | 28 Aug, 2018"},"content":{"rendered":"

This week\u2019s PPCChat session, hosted by\u00a0Julie F Bacchini<\/a>, discussed about the new Google Ads UI, what PPCers like or dislike about it, coolest feature introduced there, how they are dealing with roadblocks, suggestions they would like to give Google Ads team\u00a0 and more.<\/p>\n

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Here is the screencap of the discussion that took place.<\/p>\n\"PPCChat\"<\/a>\n

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Q1: How are you feeling about the new UI now that it is the only option (for at least some things and for many accounts who can\u2019t access the old one)?<\/strong><\/h4>\n

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It takes way more clicking to do anything. It’s the opposite of faster. Also hate how campaigns\/ad groups are hidden in sidebar that I must click every time to change. Important features are missing and will probably never be reintroduced.\u00a0\u2013\u00a0\u00a0@keithaldrich<\/span><\/a><\/p>\n

Things that took 2 clicks now take 6 clicks. Animations make it slower. And it shows half the data on the screen. That\u2019s my feeling\u00a0\u2013\u00a0@gilgildner<\/span><\/a><\/p>\n

The new UI very frustrating at times as things are buried and they’ve totally renamed things and naturally Google doesn’t tell you anything about the changes. Example: for display targeting they’ve done away with the “target & bid” setup which now has a new name.\u00a0\u2013\u00a0\u00a0@jdb426<\/span><\/a><\/p>\n

I’ve been using the new UI 90% of the time, only switching back to do some optimizations. I’m comfortable with the new UI, but I feel like I’m losing a good friend.\u00a0\u2013\u00a0@mikecrimmins<\/span><\/a><\/p>\n

I swore off the old UI and it’s caused some headaches. But I needed to figure it out and sooner is preferable to later. The columns are my biggest beef, especially when going into an account for the first time.\u00a0\u2013\u00a0@robert_brady<\/span><\/a><\/p>\n

I am finding my way with the new UI. Still things that I really don’t like, but am getting more efficient in it, so that’s something…\u2013\u00a0@NeptuneMoon<\/span><\/a><\/p>\n

honestly – it is a love\/hate. I won’t lie there are somethings i love – i am getting used to the sleeknees of the views, the changing width of columns – but also not liking some key features still not being available & my column selection not saving.\u00a0\u00a0\u2013\u00a0@mindswanppc<\/span><\/a><\/p>\n

I’m like 99% in the new UI when working online. For bulk edits or builds, I prefer the Editor anyhow so that hasn’t changed much. There are a few settings it takes me some time to find in the new UI but I don’t think twice about it anymore, just go searching.\u00a0\u2013\u00a0@akaEmmaLouise<\/span><\/a><\/p>\n

We’ve started to grow accustomed to the new UI. Seems to load a little quicker here and there, but the additional clicks to open individual accounts in new tabs is a bit of a hindrance.\u00a0\u2013\u00a0@marccxmedia<\/span><\/a><\/p>\n

learning it better but feels clustered and unnecessary still\u00a0\u2013\u00a0@JonKagan<\/span><\/a><\/p>\n

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Q2: Let\u2019s do the positives first \u2013 what is something that you really like about the new UI?<\/strong><\/h4>\n

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I really like, like, genuinely like, the date range where I can just pick how many days I look back instead of fiddling with the calendar forever \u2013\u00a0@amaliaefowler<\/span><\/a><\/p>\n

It looks more modern!\u00a0\u2013\u00a0@gilgildner<\/span><\/a><\/p>\n

am starting to like the look of it – i do love the colour blue. \ud83d\ude42 also as @amaliaefowler<\/b><\/a> said, the date range. I really started playing around with that today\u00a0\u2013\u00a0@mindswanppc<\/span><\/a><\/p>\n

Lots! The Overview tab with ability to track hourly stats is phenom for seeing changes and comparisons. Filtering for bid adjustments is quick\/easy. The Reports are awesome.\u00a0I also like updates for certain things not in the Old UI. For instance Click Share in Google Shopping Ads. I\u2019ve gotten used to the easy Channel segmentation on left side. Quick click to all Shopping\/Search\/etc. \u2013\u00a0@PPCKirk<\/span><\/a><\/p>\n

I like the ability to keep notes. The label process is better.\u00a0\u2013\u00a0@mikecrimmins<\/span><\/a><\/p>\n

Customizable column sizes, campaign creation wizard (for display and YT specifically–don’t use it for search), find and replace for bulk edits, recommendations (I don’t usually apply them, but it’s nice as a safeguard for some things).\u00a0\u2013\u00a0@akaEmmaLouise<\/span><\/a><\/p>\n

Notes are a nice addition – it can be hard to keep track well of things that were changed and when\/why.\u00a0\u2013\u00a0@NeptuneMoon<\/span><\/a><\/p>\n

I like the Overview tab. It’s a useful glance at what’s happening in your account.\u00a0\u2013\u00a0\u00a0@Mel66<\/span><\/a><\/p>\n

The recommendations continue to improve. They’re putting some good thought into them. And the overview tab has some great stuff too if you look.\u00a0\u2013\u00a0@robert_brady<\/span><\/a><\/p>\n

I like the keyword clouds in the Overview section where negatives stand out and are pretty easy to add\u00a0\u2013\u00a0@dotcentrex<\/span><\/a><\/p>\n

I like the search bar that goes directly to things I need when I can’t find them and auto-fills before I finish writing. Half because I can’t find things easily yet but also it’s slick.\u00a0\u2013\u00a0@timmhalloran<\/span><\/a><\/p>\n

The account overview pages provide a better snapshot of recent account activity (search terms, keyword\/campaign performance, etc.).\u00a0\u2013\u00a0@marccxmedia<\/span><\/a><\/p>\n

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Q3: What is something that you really do not like about the new UI?<\/strong><\/h4>\n

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First, I genuinely have grown to like the New UI. I\u2019m getting used to it. That being said, it is sooooooo\u2026. slow\u2026.. all the time. Every click. Mind-numbingly slow. Love for speed to be improved\u00a0\u2013\u00a0@PPCKirk<\/span><\/a><\/p>\n

I wish I could fit more data on my screen. The old UI showed a lot more at once: rows, columns, etc. This is the biggest productivity problem in my opinion…I scroll a whole lot now.\u00a0Also, stability is improving, but it’s still buggy. I have to reload the page pretty regularly…whether on Chrome, Firefox, or Safari, it’s always locking up.\u00a0\u2013\u00a0@gilgildner<\/span><\/a><\/p>\n

There should be a separate section for all the campaign experiments. It appears with the normal campaigns\u00a0\u2013\u00a0@kaushikppc<\/span><\/a><\/p>\n

Yes – the speed is an issue for me. I also don’t like that they have made it harder to manage labels – i.e. to see how many campaigns\/ad grps\/ads are under a label and to be able to easily delete them.\u00a0\u2013\u00a0@mindswanppc<\/span><\/a><\/p>\n

How slow it is. How the columns change if I change ad groups, etc. How many clicks everything takes. It’s pretty obvious the people designed the new UI, never used it.\u00a0\u2013\u00a0@mikecrimmins<\/span><\/a><\/p>\n

Columns. They’re a train wreck. Like a nuclear waste train hitting a garbage truck. Wastes so much of my time. Ad extensions is another messy area. Association vs. extension view makes it confusing. \u2013\u00a0@robert_brady<\/span><\/a><\/p>\n

I find it difficult to fit everything I want to see on one screen – especially for taking a look at an entire account from the top level.\u00a0\u2013\u00a0@amaliaefowler<\/span><\/a><\/p>\n

It’s slow. Columns are not sticky. Can’t see all the data in one screen\/horiz scroll. No dimensions tab. Horrible navigation as you go from campaigns to ad groups to ads to keywords. Audiences for remarketing are not where you expect them to be.\u00a0\u2013\u00a0\u00a0@Mel66<\/span><\/a><\/p>\n

Aesthetic things – the color scheme still feels oppressive to me and the default width makes it feel like horizontal scrolling is needed. Functionally, I feel like things are more clicks away. No way to edit\/manage labels, can’t set rule email, columns.\u00a0Also, when you create a new campaign (and pause it during build) you have to change settings at every level to “ALL” in order to see ads, not just at Ad level. Also some reports don’t let you remove inactive campaigns, or at least I couldn’t find where to. \u2013\u00a0@NeptuneMoon<\/span><\/a><\/p>\n

It’s just slow at times. I don’t like how to hard to get back to levels like a campaign, ad group, and keywords.\u00a0\u2013\u00a0@elevatedmrktng<\/span><\/a><\/p>\n

My biggest concerns have all been addressed in the past month or so. Lingering annoyance is that columns don’t “stick” when you switch between different campaigns\/ad groups, and saved columns only apply to the view where you saved them.\u00a0Also, the Landing Pages tab is of no use to me because it’s still like examining 1000s of ads. Wish there was a pivot table view where you see overall performance of each landing page, regardless of the campaign\/AG it’s in. \u00a0\u2013\u00a0@akaEmmaLouise<\/span><\/a><\/p>\n

I still haven’t figured out how to edit an existing location extension. Thankfully that one still has the old UI\u00a0\u2013\u00a0@JasonStinnett<\/span><\/a><\/p>\n

Initially, the 3-keyword limit in the Keyword Planner was a hindrance. Now that it’s back up to 10 keywords, it makes researching much easier … but there’s no 700-keyword idea list cap, so trimming lists is more of a slog.\u00a0\u2013\u00a0@marccxmedia<\/span><\/a><\/p>\n

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Q4: Are there things that you have not been able to do or find in the new UI? Or anything weird you\u2019ve encountered? If so, what?<\/strong><\/h4>\n

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No way to go sequentially through campaigns, ad groups, etc. with a Prev\/Next function. Come on man. Icons that I can’t remember what they do I do not like having to create a report to get Dimensions data. What a waste of time compared to preset reports I could just go look at. \u2013\u00a0\u00a0@Mel66<\/span><\/a><\/p>\n

To my knowledge still no Label management in New UI.\u00a0\u2013\u00a0@PPCKirk<\/span><\/a><\/p>\n

Settings cascade weirdly, like the “All” view, as I mentioned earlier re: ads in a brand new, paused campaign.\u00a0I have found some variances between what is available in a single account vs. an MCC. For instance, you can’t load settings from existing campaign in MCC, but can in single account. \u2013\u00a0@NeptuneMoon<\/span><\/a><\/p>\n

Not necessarily the new UI but the newly automated conversions are just killing my data analysis at the high level\u00a0\u2013\u00a0@elevatedmrktng<\/span><\/a><\/p>\n

My biggest weirdness is sometimes I have to refresh to see the keywords in an ad group. Several times I’ve gotten a message saying I have no keywords.\u00a0\u2013\u00a0@JasonStinnett<\/span><\/a><\/p>\n

Took me forever to find the Search Console data (paid & organic report). Also not a fan of the way shared negative kw lists exist in the new UI. Or shared things in general TBH (is this going back to A3?).\u00a0\u2013\u00a0@akaEmmaLouise<\/span><\/a><\/p>\n

label management! The one thing that made me switch back to the old ui. I was doing soo well as well.\u00a0\u2013\u00a0@mindswanppc<\/span><\/a><\/p>\n

A few things with filtering accounts\/campaigns have seemed a little off, but that could just be on our end.\u00a0\u2013\u00a0@marccxmedia<\/span><\/a><\/p>\n

honestly, no\u00a0\u2013\u00a0@JonKagan<\/span><\/a><\/p>\n

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Q5: Have you found anything cool that you can do in the new UI that wasn\u2019t in the old one? If so, what?<\/strong><\/h4>\n

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The new UI has made automated strategies front and foremost, which I think is indicative of where Google Ads is heading in general. Not necessarily a good thing however.\u00a0\u2013\u00a0@gilgildner<\/span><\/a><\/p>\n

Search impression share and Absolute top IS are now available at Item id level in reports tab for shopping campaigns in new UI\u00a0\u2013\u00a0@Pulse2304<\/span><\/a><\/p>\n

The date range tool, still my favourite thing, and the only way my one junior convinced me to try the new UI\u00a0\u2013\u00a0@amaliaefowler<\/span><\/a><\/p>\n

Expanded Shopping Ads stuff. Like Click Share column & GMC Diagnostics directly within the UI.\u00a0\u2013\u00a0@PPCKirk<\/span><\/a><\/p>\n

Find and replace\/ad variations make it much easier to bulk update ads quickly (i.e. new landing page, change in price, etc). Also the date ranges with x days to today or x days to yesterday. \u00a0\u2013\u00a0@akaEmmaLouise<\/span><\/a><\/p>\n

Well, 3 headlines and 90 character descriptions, for oneo\u00a0\u2013\u00a0\u00a0@Mel66<\/span><\/a><\/p>\n

I like the keyboard shortcuts. The ability to step back and forth in date ranges – something Kenshoo had forever that was always sorely missed in AdWords \u00a0\u2013\u00a0@JasonStinnett<\/span><\/a><\/p>\n

Being able to use a search bar when finding filter metrics\/columns\/etc. is super handy\u00a0\u2013\u00a0@timothyjjensen<\/span><\/a><\/p>\n

really – only the “being able to expand or shrink columns”. There is nothing much else i like BETTER than in the old UI. I’m just NOT hating the new UI as much anymore.\u00a0\u2013\u00a0@mindswanppc<\/span><\/a><\/p>\n

It’s not necessarily new or cool, but the improved graph\/chart functionality looks better – and not to mention easier and additional filter\/segmenting capabilities.\u00a0\u2013\u00a0@marccxmedia<\/span><\/a><\/p>\n

Not earth shattering but I really do like the visualization better in the new interface. It\u2019s much cleaner and nicer to use IMO\u00a0\u2013\u00a0@markpgus<\/span><\/a><\/p>\n

I like the “Overview” tab. Its provides some decent visualizations. (The heat map for hours\/days, the word-cloudish SQR block, some decent device breakdowns.\u00a0\u2013\u00a0@PPCJedi<\/span><\/a><\/p>\n

Search impression share and Absolute top IS are now available at Item id level in reports tab for shopping campaigns in new UI.\u00a0\u2013\u00a0@Pulse2304<\/span><\/a><\/p>\n

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Q6: Have you developed any workarounds for roadblocks you encountered in the new UI? If so, what did you do?<\/strong><\/h4>\n

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In some accounts we can go back to the old UI to do something, but I don’t think that’s a good idea since the new UI is the future. So I usually just refresh until the new UI works\u00a0\u2013\u00a0@gilgildner<\/span><\/a><\/p>\n

Generally turning to AdWords Editor is my “workaround”\u00a0\u2013\u00a0@timothyjjensen<\/span><\/a><\/p>\n

my workarounds are @acquisio<\/a> and Adwords Editor. Thank god for those two tools.\u00a0\u2013\u00a0\u00a0@Mel66<\/span><\/a><\/p>\n

now that I’ve made peace with change, it’s taking the mindset of “OK someone thought this was cool and would make my life easy, let’s read the help doc and see if I can figure out where they’re coming from..\u2013\u00a0@JasonStinnett<\/span><\/a><\/p>\n

I am not wild about being pushed to choose an objective, which will automatically decide things for the campaign, so I have been opting to do campaigns without objectives to avoid finding something I don’t want as I’m going along with setup.\u00a0\u2013\u00a0@NeptuneMoon<\/span><\/a><\/p>\n

I feel like there isn\u2019t anything crazy. I don\u2019t enjoy how much they walk me through creating a campaign and actually confuses me. I just publish something with no refinements, pause it and then create everything once I\u2019m out of the guided walkthrough.\u00a0\u2013\u00a0@markpgus<\/span><\/a><\/p>\n

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Q7: If you could make a request of the @GoogleAds<\/a> product development team, what would it be?<\/strong><\/h4>\n

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Please make it more stable @GoogleAds<\/a>! I have to refresh the page so many times because of interface freezes!\u00a0\u2013\u00a0@gilgildner<\/span><\/a><\/p>\n

Get thorough feedback from your core user base, and actually listen to it, before implementing changes\u00a0\u00a0\u2013\u00a0@timothyjjensen<\/span><\/a><\/p>\n

Please solicit feedback from users who are in the platform daily. Watch how they use it. Don’t force your weird dev stuff on us.\u00a0\u2013\u00a0\u00a0@Mel66<\/span><\/a><\/p>\n

Generally having an “advanced setup” option where I can skip the “wizards” would be lovely. Also, STOP making setting up a campaign, ad group and ad required to open an account. Let contact and billing info be entered only.\u00a0\u00a0\u2013\u00a0@NeptuneMoon<\/span><\/a><\/p>\n

With the Ads roll-out and the #<\/s>GoogleMarketingLive<\/a> event last month, Google really needs to listen to the regular users.Not the only one to chime in that Google really needs to listen to regular users and make platform changes\/adjustments from that feedback.\u00a0 \u00a0\u2013\u00a0@marccxmedia<\/span><\/a><\/p>\n

switch us back to the old UI…?? Kidding! \ud83d\ude42 Fix label management. Improve loadinfg time when we switch view so we can work faster, and listen to all the complaints and take actions.\u00a0\u00a0\u2013\u00a0@mindswanppc<\/span><\/a><\/p>\n

First, make it easier to go from ad groups back to campaign level, without having to go to “all campaigns” or choose my campaign from the left sidebar again. Second, save columns by level (e.g. saved campaign\/ad group\/ad columns no matter which campaign\/AG I’m in)\u00a0\u2013\u00a0@akaEmmaLouise<\/span><\/a><\/p>\n

admit you didn\u2019t take into account proper feedback up front, scrap it, try again, just call this a loss (like enchanced campaigns)\u00a0\u2013\u00a0@JonKagan<\/span><\/a><\/p>\n

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PPCChat Participants:<\/strong><\/p>\n