{"id":6987,"date":"2018-08-31T16:27:39","date_gmt":"2018-08-31T10:57:39","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=6987"},"modified":"2018-08-31T16:33:03","modified_gmt":"2018-08-31T11:03:03","slug":"monthly-roundup-top-ppc-posts-aug-2018","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-posts-aug-2018\/","title":{"rendered":"Monthly Roundup | Top PPC Posts \u2013 Aug, 2018"},"content":{"rendered":"

Missed out on top PPC posts published in the month of August? Here\u2019s a quick recap of what was trending.\u00a0Learn about Google\u2019s decision to remove the option to exclude mobile app placements, Negative keywords tool for Amazon Ads, more bidding options made available in Bing Ads, a script to stop poor performing in-app placements and more news covered in this month\u2019s recap of Top PPC News.<\/p>\n

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[NEW PRODUCT] Amazon Ads Negative Keywords Tool<\/a>\u00a0\u2013\u00a0Knowing that advertisers are keen to invest in Amazon ads and want it to bring in profitable returns, we have devised a tool that helps advertisers with negative keywords. Earlier launched for\u00a0Google Ads<\/a>\u00a0and\u00a0Bing Ads<\/a>, we thought it was best to extend this offering for Amazon users as well.<\/p>\n

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Announcing Conversion Optimized Campaigns on the Quora Ads Platform<\/a>\u00a0\u2013 With the new optimize for conversion option, advertiser\u2019s ads will be shown to users most likely to complete the conversion action. Here is more about this update.<\/p>\n\"quora\n

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Automated bidding strategies: Target CPA and Maximize Conversions<\/a>\u00a0\u2013 Now you have more options to help you achieve your performance goals. Try out the new Target CPA and Maximum Conversions bidding strategies, made available last week.<\/p>\n

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How to Maximize the Impact of Mobile Video<\/a>\u00a0\u2013 With the growth of mobile video consumption in Facebook\u2019s platfrom, here are some insights that will help improve campaigns using mobile video ads to target users.<\/p>\n

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Keep conversion tracking working across all browsers<\/a>\u00a0\u2013 Here are the steps to measure accurate conversion tracking of your campaigns in Bing Ads across all browsers.<\/p>\n\"auto\n

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Amazon is testing video ads in mobile search results<\/a>\u00a0\u2013 The new video ads format in Amazon is currently available to limited advertisers and can be seen by iPhone or iPad users. More details in this post.<\/p>\n

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Google is deprecating adsenseformobileapps.com to exclude apps from Google Display campaigns<\/a>\u00a0\u2013 Google Ads is working on\u00a0making changes to targeting and exclusion controls<\/a>\u00a0to GDN campaigns which will result in rise in mobile app traffic.\u00a0Ginny Marvin<\/a>\u00a0shares details about how to fine tune app targeting and exclude apps from displaying your ads.<\/p>\n

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Remarketing exclusions in Bing Ads Editor<\/a>\u00a0\u2013 Refine your ad audience with negative remarketing lists in Bing Ads Editor. Remarketing exclusion helps you focus on audiences achieving higher ROI while excluding the ones not contributing much.<\/p>\n\"bing\n

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How to Block Poor Performing In-App Ad Placements<\/a>\u00a0\u2013\u00a0Frederick Vallaeys<\/a>\u00a0shares a script to help advertisers find mobile app placements performing poorly and take necessary action before the change of excluding mobile app targeting rolls out in September.<\/p>\n

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How Google\u2019s Automated Ad Suggestions Are Performing<\/a>\u00a0\u2013 Here is why Google Ads\u2019 ad suggestions are worth giving a try and worth examining for better ad performance.\u00a0Brad Geddes<\/a>\u00a0evaluates in this post.<\/p>\n

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