{"id":7069,"date":"2018-09-18T13:21:06","date_gmt":"2018-09-18T07:51:06","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=7069"},"modified":"2020-08-06T18:10:56","modified_gmt":"2020-08-06T12:40:56","slug":"product-update-expanded-text-ad-preview-tool-updated","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/product-update-expanded-text-ad-preview-tool-updated\/","title":{"rendered":"[Product Update] Expanded Text Ad Preview Tool Updated"},"content":{"rendered":"

To give advertisers more room for adding information, Google Ads updated the Expanded Text Ads<\/a> with an additional headline and description .<\/p>\n

<\/p>\n

Launched in 2016, Expanded Text Ads<\/a>\u00a0offered more real estate for advertisers . In light of the announcement, we announced the Expanded Text Ads Preview Tool<\/a> to help advertisers\u00a0build ads in the new format and check how it will show up on desktop and mobile.<\/p>\n

 <\/p>\n

Here is what has changed from the previous ETA ad format<\/a> to the current renewed one:<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n
<\/th>\nPrevious\u00a0 ETA Character Limit<\/th>\nNew ETA Character Limit<\/th>\n<\/tr>\n
Headline 1<\/b><\/td>\n30 characters<\/td>\n30 characters<\/td>\n<\/tr>\n
Headline 2<\/b><\/td>\n30 characters<\/td>\n30 characters<\/td>\n<\/tr>\n
Headline 3<\/strong><\/td>\n\u00a0– NA-<\/td>\n30 characters<\/td>\n<\/tr>\n
Description 1<\/b><\/td>\n80 characters<\/td>\n\u00a090 characters<\/td>\n<\/tr>\n
Description 2<\/b><\/td>\n\u00a0-NA-<\/td>\n\u00a090 characters<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

And now, we have modified our Preview Tool to support the recent changes made. So you get to add the details as shown in the snapshot below:<\/p>\n\"Expanded<\/a>\n

 <\/p>\n

 <\/p>\n

You can also click on the ‘Share this Ad<\/strong>‘ button to get a shareable link that can be circulated with your team or client for easy preview.<\/p>\n

 <\/p>\n

Additionally you can also preview how your ads will appear on mobile and desktop. Here is the preview of your ad on desktop<\/p>\n\"desktop<\/a>\n

Here is the preview of your ad on mobile:<\/p>\n\"mobile<\/a>\n

 <\/p>\n

So, what are you waiting for! Give our Expanded Text Ad Preview Tool<\/a> a try.<\/p>\n

 <\/p>\n

Test Your Expanded Text Ads:<\/strong><\/p>\n

Once you launch bunch of ads, you may have to come back and check their performance. This\u00a0AdWords script to find best performing ads<\/a>\u00a0will help you find the winning ads in your account. Run this script and pause the poor performing ads.<\/p>\n

 <\/p>\n

Related Links:<\/strong><\/p>\n